Effective Ways for Flipkart Sellers to Make Most of the Big Billion Days!

Effective Ways for Flipkart Sellers to Make Most of the Big Billion Days!

The eCommerce market has introduced shopping holidays to customers from all around the world. In the western countries, they have Black Friday and Cyber Monday. In India, we have the Great Indian Festival, The Big Billion Days, Pink Friday, etc. All these sales are designed to sell out unsold products and build an enormous customer base. It can be a terrific opportunity for sellers to make the most of these sales and generate remarkable profits. Today, we will particularly talk about the Flipkarts’ Big Billion days. It is a Flipkart initiative that is proposed for customers during their great festivals like Dussehra and Diwali.

If you sell your products on Flipkart, you must know about some effective ways to help you acquire immense benefits during this time of the year. This year the Big Billion Days are going to happen between 23rd-30th September. This eight days long shopping event can prove to be a jackpot for you. You can sell your slow-moving products during this event and attract more customers to your product page by providing exciting deals. Let’s find effective ways to help you attain extreme benefits from this alluring shopping event.

What is Flipkart’s Big Billion Day Sale?

The Big Billion Day is Flipkart’s massive yearly sale event. Sellers and customers both await to attain practical benefits for themselves. This significant sale offers huge discounts on almost every product category, such as Fashion apparel, Electronic products, Mobile phones, Home appliances, etc. Every year this sale sustains eight long days and attracts millions of customers to purchase products from this eCommerce platform. Customers can save up to 90% from MRP on various products during this sale. For extra savings, they provide discounts on some popular banks’ debit and credit cards beneficially. So gear up and set up your stores on Flipkart to attract your customers and attain magnificent profits.

How can Flipkart Seller Receive Maximum Orders During BBD?

If you plan to land up in the Big Billion day sale, you need to prepare and make a strategic plan to sell your products effectively during this sale. During this time of the year, you can sell most products related to prominent Indian festivals and marriages. As a Flipkart seller, you might want to get the smartest trick and tips to increase your sales during this sale event. Here we will mention some of the crucial steps that can help you increase your sales on Flipkart.

Upgrade Your Product Information

You must know that the backend system of Flipkart automatically updates your product information to match the product with the customer’s query, making it a troublesome situation for you. This system can sometimes remove all the essential information and features from the product listing page, such as key features, descriptions, and essential keywords from the products. Thus it can be a continuous process for you to upgrade your product information from time to time wisely. Recently, Flipkart introduced a bulk product update feature. The following steps can help you with it.

  • First of all, you need to download your product catalog from the product listing page.

  • Open the catalog, check if any information has been eliminated, and update the information accordingly.

  • Now upload the upgraded product information on the listing page.

  • Listing information should be updated on this platform monthly to never miss out on higher sales.

Adopt an Inventory Management Software

During the Big Billion Day sale, as a Flipkart seller, you must process as many orders as possible in the first two days of the sale. After the first two days, your sales can get minimized, and the returns rate can increase. But to sell as many products during this sale, you need to get along with an inventory management software that can provide you with an accurate inventory report. Seasonal sales can affect the inventory holding and put you in the stock out situation. However, software like eVanik OWS can help you to tackle this situation effectively and effortlessly. Apart from that, you should make sure that you have a separate inventory for all your products. Once inventory gets sorted, you must process the customers’ orders as quickly as possible.

Run Effective Flipkart Advertising

Before the Big Billion days hit, you need to run a successful advertising campaign that can help you in upscaling the visibility of your products. To acquire effective sales, you need to get on all the major social media platforms, such as Facebook, Instagram, Pinterest, etc., to promote your products and inform your customers about attractive offers and discounts. This advertising tactic can help you attract millions of customers and ultimately receive maximum orders dusting BBD sales. You can also send attractive emails to your customers regarding the sale offers and discounts.

Offer Unique and Quality Products

Although sales are for selling slow-moving products, it can not be the scenario for all Flipkart sellers. It will help if you offer something inspiring and unique to your customers. This is the most glamorous time of the year, and customers already await to shop as per their desire and requirements. So, offering something new and different from your competitors can increase your sales and customer base. Although, always keep in mind that whatever products you offer your customers should be helpful for them and have festive vibes. For example, you can sell unique and ethnic fashion attires, decorative items, fashion jewelry, household products, etc.

Get Along with Flipkarts’ FBF Service

You must agree that on-time product delivery is crucial to any eCommerce business. However, it becomes much more crucial during sales because competitors’ platforms also run their sales this season. So, you must process your orders on time and provide tremendous customer service. Flipkart offers a complete order processing system through its FBF (Fulfillment by Flipkart) service. This eCommerce venture has multiple warehouses at different locations in the country. By enrolling in the FBF service, you can deliver your products more efficiently to your customers. You can send your products to Flipkart’s warehouse and to the location where you get more orders and let your customers enjoy the premium delivery on time.

Conclusion

Thus, these are some effective ways to let you attain tremendous benefits during the big billion days on Flipkart. Remember that the formulas mentioned above can help you receive maximum sales during the BBD, but you also need to handle your backed operations more profoundly. More sales refer to more management of external affairs. Hence, managing your accounts, payments, shipping, inventories, and returns is crucial for your eCommerce business significantly during the Big Billion Days. In this regard, you subscribe to eVanik OWS and can efficiently manage your backend operations.

A Must Read for Nykaa Sellers on How Nykaa Accomplished its Goals!

Do You Know How Nykaa Accomplished its Goals? A Must Read for Nykaa Sellers!

The Indian eCommerce market is on a mission to empower the Direct-to-Consumer business model in India. In this manner, Nykaa is an excellent inspiration for those dreaming of establishing themselves as an exquisite brand. The journey to becoming one of the top-notch online beauty brands in the country is not a cake walk at all. It takes a lot of effort, patience, dedication, market analysis, and analysis of customers’ tastes and requirements.

As a Nykaa seller or an eCommerce seller, you might be interested to know the success story of this attractive and alluring platform. It has achieved tremendous success in a very short period.

Undoubtedly, Nykaa has changed the way of selling beauty products and brought a revolutionary change to the beauty industry as well. If you want to level up your business, this blog is a must-read for you, consisting of the tactics this platform has used to acquire immense success. Let’s get in and find out what makes Nykaa an absolute beauty destination.

The Beginning of Nykaa’s Journey

Ten years ago, in 2012, success was quite away from this beauty eCommerce platform. In early 2012, the Indian beauty industry was not as advanced and profitable as it is today. It was only a dream of Indian customers to buy their desired products easily from international beauty brands. They had to wait for their relatives or friends to come back to India along with their desired international beauty products. Customers were not into buying online products for security reasons because many cases were reported of online fraud back then.

However, it did not stop Falguni Nayar, the CEO of Nykaa, from fulfilling her dreams. She quit her job as an investment banker in Kotak Mahindra bank and decided to start something of her own at the age of 50. She got the idea of Nykaa while visiting a Sephora store; she decided to start a beauty store in India that could change the way of shopping for makeup and beauty products for Indian consumers.

One of the Essential Steps of Nykaa’s Journey

Right after the launch of Nykaa’s eCommerce portal, they also launched their very first offline store in New Delhi. Currently, they have more than 60 offline stores across twenty prominent cities in India. Starting their journey with the association of all the major international and national beauty brands, in the year 2015, they launched their in-house beauty range, including bath & body care products too. Today, when we talk about buying online makeup and skincare products, Nykaa may be the first name to click our minds.

In a recent interview, Ms. Nayar said, “I always believed in the online business and was convinced that the new generation will rely more on reviews and peer recommendation rather than going to stores.”

Which eCommerce Business Model has Nykaa Adapted?

For any eCommerce business, deciding on an excellent business model is essential to help your business thrive as an eCommerce beauty brand Nykaa has adopted the D2C (Direct-to-consumer) business model that also follows an inventory-based model. This platform solicits their products directly from third-party manufacturers or beauty brands and stores them at their warehouses across the country.

Later they sell these products either on their online store or at offline stores such as Nykaa Luxe, Nykaa Kiosks, and Nykaa On Trend. This platform also produces products under their brand, which is also demanding among customers. The total brand value of Nykaa is around 14 billion dollars, and it is expected to exceed in the coming years. It sells over 2.14 lakh beauty and skincare products through its online store and over 80 offline stores. Slowly and gradually, it won the race and became Indian Sephora.

Three Tremendous Lessons to Learn From Nykaa

The beauty landscape of India has changed since the inception of Nykaa. Their success journey is unbeatable, which makes everyone curious about how they achieved such massive success in just ten years. Here we have mentioned some of the essential steps Nykaa has probably taken to flourish their business and conquer the massively competitive beauty industry. Being a Nykaa seller, you should also learn about these lessons if you have any plans to establish such a platform in the future.

Take Advantage of Influencer Marketing

Influencer marketing is one of the most demanding marketing tactics in the current scenario. It refers to the technique when brands collaborate with various social media influencers and celebrities to promote their brands on Instagram, Facebook, and other social media platforms. If you are a social media birdie, you must have seen various influencers promoting Nykaa’s products or their features on various social media platforms. Understand the Influencer marketing strategies of this beauty eCommerce platform in the following points.

  • Nykaa gets along with influencers from all over the country; they do not have any shame in using even regional languages to their advantage while promoting their products. It reflects their understanding of customers’ preferences.

  • They used it to share valuable and informative content instead of just promotional one. They tend to share content that can help their customers, including several beauty tips.

  • They involve influencers in almost every campaign, whether the Pink Friday sale or any new product launch event. Celebrities like Janvi Kapoor, Bhumi Pednekar, Katrina Kaif, and Lisa Hydon are not the brand ambassadors of this beauty dynasty, but they also work as Nykaa influencers.

  • Nykaa always prefers to play with words that attract customers’ eyes in the first place. They also provide advertisement copies to the influencers to enroll them in their promotion.

Generate Engaging Promotional Content

Content is the eventual king when it comes to advertising a product or a brand online or offline. However, online brands are more required because customers don’t have the leverage to analyze the products physically. If you focus on Nykaa’s promotional campaigns or advertisements, you can find engaging content that they have used to attract millions of customers.

Their social media pages, blogs, and portals are overflowing with intelligent choices of words and synonyms. Their strategy of delivering unique content always works. Their social media pages include Mynykaa, Nykaa Fashion, Nykaa Beauty, Nykaa Wellness, etc. These pages handle their various divisions with engaging content. Nowadays, they are more into posting engaging and informative Instagram reels.


Provide Extraordinary Customer Experience

Providing impeccable customer experience is one of the significant aspects of any eCommerce business. Nykaa also understands this fact very well and works continuously towards making their customers happy. In terms of delivering excellent customers, this platform has advanced features that remember customers’ recent searches and suggest popular products and brands per their requirements.

They have a special section of beauty advice where anyone can get essential advice related to beauty and makeup. This platform always notifies customers about upcoming sales, discounts, and attractive offers. The Nykaa app always ensures that its customers never miss out on their latest offers.

International Brands That are Associated with Nykaa

  • Clinique
  • Bobbie Brown
  • Murad
  • Huda Beauty
  • Loreal Paris
  • Estee Lauder
  • Gucci
  • Dior
  • Dyson
  • Mac
  • Forest Essential
  • Bath & Body
  • The Body Shop

The Ultimate Proposition of Nykaa

Nykaa is entirely different from other eCommerce platforms due to its unique proposition of focusing precisely on beauty and fashion. They have selective yet popular products at competitive prices. The availability of major international beauty brands also sets them apart from others, making them a ruling dynasty in the beauty industry. Its portal is quite user-friendly and provides try-and-buy features to its customers. Hence, we can say that all these unique concepts are the primary factors behind its glorious success.

Conclusion

Hope the above essential information about Nykaa has encouraged you to keep your dream alive and attain immense success for your online business. If you are a Nykaa seller, you must spend some crucial hours understanding the business strategies of this platform. Being associated with this beauty platform can also provide you with an immense opportunity to connect with a solid customer base. The journey of Nykaa and Falguni Nayar is awe-inspiring and inspiring in various ways. Implementing their tactics can be helpful for your online business as well.

Amazon Book Bazaar: Initial Ways to Sell Books on This Platform!

Amazon Book Bazaar: Initial Ways to Sell Books on This Platform!

In the eCommerce world, Amazon is such a platform that allows sellers to sell almost everything related to our lives. Books are one of them that most customers prefer to read in their free time. Buying and selling are two different aspects of eCommerce. In this blog, we will talk about selling books on Amazon book Bazaar. If you have a massive collection of books, you can simply list them on this platform and generate immense business from them.

This gigantic eCommerce platform offers a personal and professional account level to sell books online, and it can also depend on the number of books you have. It also provides you the liberty to ship your books directly to the customer, or you can stock them to the Amazon FBA center.

Believe it or not but selling books on this prominent platform can be a great business strategy. As a seller you can start your eCommerce journey by selling books of various authors and genres. Mainly it is not necessary that you can only sell Indian books but you have the liberty of selling international books as well. Apart from that, you can also sell textbooks for children also.Here in this specific blog, we have mentioned some fundamental ways of selling books on Amazon.

Sell Books on Amazon Book Bazaar in the Following Steps

Decide How You Want to Sell Books

This is the most crucial step of selling books on Amazon, as you may be required to choose how and what type of books you want to sell on this platform. Well, the easiest way to start selling books on Amazon is to sell those you already have. If you have a compelling collection of books, you can list them on this platform and start selling them.

On the other hand, you can buy various books in bulk from a wholesaler at a lower price or from a publishing house and then sell them at a reasonable price on this eCommerce platform. You can also sell used books by buying them from a local library or a book sale. However, you may be required to read the detailed guidelines of Amazon before listing books on this platform.

Create an Amazon Seller Account

Before selling anything on Amazon, you have to create an Amazon seller account. You can register yourself as an individual seller or as a professional seller. The significant difference between the two is the benefits and fees. In the individual seller central panel, you do not need to pay any fees to this platform until or unless a product sells.

However, a professional seller central panel provides you access to advanced selling tools on Amazon on a monthly subscription basis. In this plan, you have to pay an amount to Amazon every month whether you sell a product or not. A professional seller panel is required for big ventures. You can go for an individual seller account if you are an entrepreneur. Once you choose a plan, you must sign in to your seller account and start listing books on the Amazon book bazaar.

Select an Order Fulfillment Process

This is the most crucial step of selling books on Amazon. In this process, you need to find out what ways of order fulfillment will be convenient for you. It will be entirely your decision whether you want to handle the inventory, packing, and shipping on your own or you would like to get it done by Amazon. As an Amazon seller, this platform provides two options for fulfillment.

The first one is MFN (Merchant fulfilled network); in this process, you will be responsible for storing inventory, packing, and shipping books independently as a seller. On the other hand, you can choose Fulfillment by Amazon; in this order fulfillment process, you just need to ship your books to an Amazon FBA center, and they will do the rest. However handling backend operations on your own can be a lengthy process, but with the help of inventory management software like eVanik OWS you can automate your backend operations such as payments, accounting, inventory, shipping and returns.

Set the Price of Your Books

In this step, you need to set a strategic price for your books, considering their condition, variables, and types. In this regard, you also need to monitor the prices of other sellers as well. Analyze what prices others are selling their books for and set your prices accordingly. At Amazon, you have the liberty to change the prices at any time. Always remember that you need to label such prices that cover your packing and shipping costs.

Promote Your Books

For a successful selling process, promotions are required. You can drive immense traffic to your book page with the help of Amazon advertising tools. You can promote your books on Amazon’s Kindle direct publishing if you are a publisher or author. Apart from all this, you can simply promote your books on social media to catch more eyes. You make a strategic plan regarding targeting your audience as per the nature of the books you sell.

Additional Tips to Sell Books on Amazon

  • Research the genres and categories that sell most prominently on this platform.
  • Check out Amazon’s best-seller books category.
  • Be assured about the condition of your books.
  • Take care while packing and shipping the books.
  • Always try to fulfill your orders on time.
  • Always keep your prices competitive to beat your competitors.
  • Continuously monitor your overall performance.
  • Try to sell in-demand and top-selling books categories.
  • Always keep an eye on your inventory.

Conclusion

This is how you can sell the book on the Amazon book bazaar. Believe it or not, Amazon is one of the world’s biggest book-selling platforms. Today, several sellers are into the book-selling business on this eCommerce platform. Amazon has a diverse range of book categories such as literature and fiction, higher education textbooks, society & social sciences, biographies & autobiographies, Asian history, politics, kindle store, and kindle books.

As an Amazon seller, you can also sell books from these categories. If you are interested in writing, you can even get your book published on Kindle. Alternatively, you can publish your book from a publisher and then sell it on Amazon.

However, if you are a seller, this platform allows you to sell new, used books without ISBN (International Standard Book Number is a thirteen-digit unique number that has been used to identify books on an international level), textbooks, rare books, and ebooks. So what are you waiting for? If you have an interest and source to sell books on Amazon, you can go for it.

Product Research Tips to Uncover the Ultimate eCommerce Opportunities!

Product Research Tips to Uncover the Ultimate eCommerce Opportunities!

The mega opportunistic eCommerce industry is quite attractive for millions of sellers. But the biggest challenge is deciding what to sell to make the most of this alluring business. One excellent product idea can make you the king of this online business. However, the manifestation of that one product idea doesn’t come to your mind quickly, and you can not wait to let it strike your mind. You have to make it happen before establishing yourself as an eCommerce seller.

Once you decide that you are going to enter this industry, you need to analyze the whole market, and one thing that matters the most is product research. However, today you can sell anything on online marketplaces. But the fact is that during the initial period of your business, you need to offer something beneficial and authentic to your potential customers.

Always remember that you are not the only one in this realm; so many other sellers are already selling the same product that you may plan to sell. This is when you require to go through robust product research. Here in this blog, we will uncover some of the terrific product research tips you can use to sell the most demanding products on eCommerce platforms.

What is Product Research?

Before knowing the tips of product research, it is essential to know what actually product research is. Well, it is a practice by which you can discover a new product idea that can prove valuable for your eCommerce business. This method can help identify your product idea that meets the market demands and customers’ requirements.

Implementing product research can provide better results on ROI(return on investment) on your product. Product research involves gathering all the essential information about your targeted customers’ buying habits, requirements, demands, and what they like to shop more. Respectively, the product research method can help you to analyze the product concepts, competitors, and pricing.

Incredible Tips for eCommerce Product Research

Analyze In-Demand Products

In the starting phase of your online business, if you do not yet have any product idea in your mind, you can get inspiration from current in-demand products that fall into the bestseller category on prominent marketplaces such as Amazon and Flipkart. You can visit some of the famous social media platforms such as Facebook, Instagram, and Pinterest to check out their trending hashtags, and you might get enormous product ideas from there.

You can visit some brick-and-mortar stores to analyze customers’ most demanding products. Open your mind and analyze wisely which products are currently popular among the customers. Try not to convince yourself that your product idea is better than others. Do not underestimate the ongoing trends and demands, or you may put yourself at a loss. Once you get a product idea, you may require inventory management software to adjust your inventories on multiple eCommerce platforms automatically. In this regard, you can subscribe to eVanik OWS.

Read Out the Feedback and Reviews

While researching your products, you must read customers’ reviews and feedback on any prominent eCommerce platforms. Reviews can become the best way to evaluate the requirements and tastes of customers. You may develop a better understanding of what your customers like and what they do not like while shopping from an eCommerce platform.

You can visit Amazon, one of the giant eCommerce marketplace, and read out the feedback and reviews on their best-selling products. Customers often use this section to explain what they like and dislike about a specific product and what they recommend to make changes to buy that product again in the future. This practice can give you a broad idea of how customers think throughout their buying process. There are possibilities that you may land on an excellent product idea while analyzing feedback and reviews of customers. It can even provide you with an idea of what problems customers are facing, and you can take advantage of it by resolving them for your potential customers.

Check-Out B2B Marketplaces

Believe it or not, B2B marketplaces are a bonanza for attaining a new product idea for your eCommerce business. Various B2B marketplaces can expose an enormous number of product ideas that you can apply to your online business. Moreover, B2B marketplaces allow you to add any product to their cart, and you can source your supply directly from the eCommerce marketplaces if you like any specific product to sell.

Indiamart, Udaan, and Trade India are some of the few B2B marketplaces that can directly connect you with manufacturers, suppliers, and wholesalers from all over the country. These platforms have thousands of products you can explore and select to start your eCommerce journey. Exploring B2B marketplaces can be an excellent way to know what B2C platforms are selling. It is because most sellers only source their products from a B2B platform. Hence It can be one of the best tips for product research.

Become a Watchdog of Your Competitors

To make your eCommerce business successful and choose a niche product to sell, it is best to watch out for your competitors or other sellers to know what they are selling and what strategies they are applying to their business. But the fact is you can not analyze the journey of any typical sellers who are just doing good. You may require to go out of your way and find out the most prominent sellers or brands, for that matter, who have already come a long way and have a reputation in the market.

Take the help of google and other search engines of eCommerce platforms to analyze the top trending products and their sellers. Get inspiration from them but try to make a robust product plan that can help you in beating them and attract more customers. Also, it is not necessary that what works for them will work for you; if they are selling a most demanding product, you must try to sell such products that may have more potential to fulfill customers’ current requirements.

eCommerce Product-Based Criteria to Watchout Before Start Selling

  • Must analyze the product size and weight before selecting a product to sell on various marketplaces.
  • Check out the durability of your product.
  • See whether your product is seasonal or you can sell it throughout the year.
  • Check whether your product is helpful for the customers in terms of resolving any specific problem.
  • Must get assurance from the marketplaces if there are any restrictions on selling a selected product.

    These are a few product-based criteria that you must follow before selecting a product to sell on eCommerce marketplaces. You need to understand the fact that even an excellent product idea is worthless if there is no demand for that in the market. Obviously, you do not want to spend your money on products that don’t have the potential to attract customers and make your business valuable.

Conclusion

Thus, product research provides you with the immense opportunity to identify an appropriate product to sell and avoid making expensive mistakes. This technique can ensure that whatever product you select has a demand in the market and customers are looking forward to buying them. Once you get done with your product research, you need to fulfill the demands of your customers in a much more effective and quick manner. In this regard, you may require to get along with an order management software for eCommerce that can automate your backend operations such as payments, accounts, inventories, shipping, and returns. eVanik OWS can help with it most effectively.

Avoid These Seven eCommerce Mistakes & Let Your Business Thrive!

Avoid These Seven eCommerce Mistakes & Let Your Business Thrive!

We all are human, and humans tend to make mistakes. But when you are planning to get aboard in the eCommerce industry, you can’t afford to make continuous mistakes. A study says that approximately 75% of new online businesses fail because they fail to avoid these mistakes. Since the eCommerce industry is a cost-effective business, you may underestimate the risks and mistakes in the beginning. However, starting an eCommerce business, you have to focus more on survival than on the other aspects of this business.

Some of you may make mistakes unknowingly in the initial stage of your business, and it can affect the growth of your online business later. As a seller, you have to make sure that you are capable of providing top-notch services to your customers. Customers have thousands of options available, and somehow, if you miss a chance to fulfill their orders efficiently, they may simply switch to your competitors. To tackle this situation soundly, you must know the eCommerce mistakes that you need to avoid in terms of managing your business effectively and efficiently. In this blog, we have mentioned seven eCommerce mistakes you must avoid.

Seven eCommerce Mistakes That You Must Avoid

No Market Research Before Starting

If you are about to start any business, it is essential to do some research before your start. Specifically, it is necessary to research the latest market trends in the eCommerce industry. It is one of the sellers’ most common mistakes before starting their eCommerce business. Suppose customers are more likely to buy products from the latest trends and you’re launching a new but outdated product on marketplaces; who will buy them? Undoubtedly, no one, and if some may, but then also it can’t provide you the expected ROI. Market research does not only refer to research only about the latest trends, but you also need to rotate your eyes on the other aspects as well, such as what your competitors are selling and what customers prefer more to buy from an eCommerce platform.

Selecting a Wrong eCommerce Platform

You must choose the right platform to start your online business as an eCommerce seller. It is essential because it is the base of the eCommerce business. Suppose you fail to choose the right platform. In that case, you may lose the heavy opportunity to make your business successful in generating revenue and making an enormous customer base. As a startup, you must choose platforms with a solid customer base and credibility in the market, such as Amazon, Flipkart, Myntra, etc.

These prominent platforms have the potential to accelerate the growth of your online business and make it stand out from the competition. As a new seller, you must know the nature of whichever platform you choose to sell your products. Look closely at what categories they are offering and what charges they will deduct from your every order.

No or Less Promotion of Product

If you are new to the marketplaces and customers are not aware of your products, then it is crucial to run promotions related to your products. It is evident if customers won’t get to know about your product, how they will buy it. So in this scenario, you need to make several promotional strategies to make your customers aware of your product. It can be one of the sellers’ huge mistakes in not promoting their products at all. In lack of promotional activities, your business may fail, and you won’t be able to re-establish your online presence.

Why take such a risk when you still have the chance to make it a successful affair for you. Several platforms offer promotional features to their sellers, and you just need to invest a little amount and go with the flow. Promotions can effectively attract customers and let it survive at multiple eCommerce sites. Believe it or not but promotions are the crucial step in establishing an online business or launching a new product.

Lack of Inventory Management

As an eCommerce, you may start selling a small number of products, but as soon as your business starts expanding, you have to manage your inventories first. Inventory management is imperative for any eCommerce business, especially if you want to become a multichannel seller and sell your products on various platforms. Due to the poor inventory management, you can not only miss out on a solid customer base but may also lose on a heavy revenue generation factor.

So it is better to get along with any powerful inventory management software such as eVanik. Such software can provide you with real-time inventory reports. Getting along with software can also save you from overstocking. Apart from that, it effectively helps with reconciling the other inventory-related issues.

Complicated Checkout Process

In the eCommerce world, acquiring the buy box section is essential. To reach this section, you need to ensure that your customers can quickly checkout and buy your products. If the checkout process is complicated and not preferable for the customers, they might not buy your products or simply abandon the cart. To escape this situation, you need to check if the eCommerce platform is offering prominent payment modes or not. There should be the option of credit, debit, Upi, and cash on delivery feature on the platform. Apart from that, if there is any buy now pay later option, you must acquire that also because it can attract customers and make them buy your product even if they don’t need it.

Ignoring Customers’ Feedback

Various sellers on major eCommerce platforms don’t know the necessity of replying to customer feedback or making product changes according to customers’ preferences. This is the reason why they aren’t able to make enough sales. Thus it is one of the biggest eCommerce mistakes that most sellers make today. If you are in the process of selling your products on multichannel or have already started your journey, you should give importance to the feedback of customers.

Understand that you are in this business for customers, and your business may survive because of the customers. So there is no denying the fact that you must focus on what your customers are saying. Must reply to their reviews, in this way you make them feel special and they may become your loyal customers.

Clumsy Product Listing Quality

Apart from all other mistakes of the eCommerce business, meager product listing quality is the specific one, and it can ruin your entire hard work if not done correctly. Most sellers do not focus much while listing their products on any eCommerce channel. They don’t see whether the description is suitable, the title is accurate, and whether the product quality is good or not.

Be aware if you are also doing the same because it can negatively affect your entire business. Think from a customer perspective, will you buy such products that have a poor appearance? It might not make sure that you are adding good quality images, embellished descriptions, and attractive product titles along with the relevant title.

Conclusion

Making eCommerce mistakes is inescapable, and you may struggle to get back on track and make your robust online presence as a prominent seller. However, if you are in the learning process, you must consider the above points and try to resolve them as soon as possible. You can not afford to indulge in such mistakes if you envision expanding your online business and making it successful at any cost.

While associating with the eCommerce business, you need to put your customers first and provide them with a pleasant buying experience. Try to know the customer’s shopping behavior and fix all the hurdles coming in the way of order fulfillment. In this regard, you can subscribe to any automatic order management software such as eVanik OWS to eliminate several issues and speed up this process.

Tremendous Ways to Offer Discounts Without Affecting Your Pocket!

Tremendous Ways to Offer Discounts Without Affecting Your Pocket!

In the eCommerce industry, there is no doubt that discounts and offers always attract customers to visit online marketplaces and make their purchases. For sellers, it is always a great idea to offer attractive discounts on their products to generate maximum sales. Discounting has mostly been used as a tested weapon to encourage customers to break a deal. It’s not new but an effective strategy. But the problem is sometimes, these discounts and offers drastically affect the seller’s pockets.

The ultimate solution to this problem is to maintain a balance between offering discounts while saving your money. Frequent offers and discounts contain the risk of losing money. So it is essential to get along with such tactics that can not only help you attract more customers but also not affect your pocket. This blog is about resolving the dilemma behind eCommerce discount strategies. Most eCommerce sellers offer discounts to boost their sales without knowing that it is affecting their pockets, and they must look into this matter. However, if you also want to know how to offer customers discounts without losing money effectively, this is a must-read blog.


Five Effective Ways to Offer Discount Without Affecting Your Pocket

Before going any further, let’s quickly know why you should offer discounts to your customers. Well, most customers implement this tactic to generate more sales and acquire a solid customer base. Discounts attract their attention and encourage new customers to know more about you and your products. It can help you in attaining your first purchase as well. Discounts can also let your online business survive in this fiercely competitive industry.

Offer Discounts on BOGO Products

To save money and escape the risk of failure, you should offer discounts on combo products. You must have seen that most eCommerce sellers offer discounts on buy 1 get 1 product. This tactic can help your products to entice more customers and scale up your overall business as well. You can even offer special discounts on bulk purchasing as well. The goal should be to motivate your customers to come online and buy your products in the first place. This effective discounts strategy can help your products to sell in an effective way without affecting your budget. You can offer one high price item with one low-price item to attract more potential customers. However, before offering such discounts on several products, you need to double-check whether all the products are available or not. Here you may require inventory management software such as eVanik OWS to manage your inventory automatically.

Apply Bundle Pricing Strategies

Bundle pricing is also one of the remarkable ways to offer discounts without hurting your pocket. It is a strategy by which you can offer various specific products in one bundle and sell them at a specific price instead of implementing individual discounts on each item. Offering discounts on bundle products can also help increase your AOV (Average Order Value) by minimizing the per-unit price of one or more products within the bundle. As you know, the festive season is on the way, and marketplaces are already running various sales to attract customers. In this scenario, it can be an excellent way to implement bundle pricing strategies significantly during the festive season. For instance, if you are selling online beauty products, you can offer a bundle of skincare products, including moisturizers, facewash, and serum altogether. In such a way, you can upscale your sales without losing a penny.

Offer Discounts at the Checkout Process

To ensure each purchase is complete, this strategy can work tremendously. In this process, you need to offer some discount on shipping or on the product itself at the final checkout process. In this discount strategy, you can offer your seller a significant discount on their credit card, debit card, and even on UPI payments. Ideally, sellers offer discounts on the payment modes, not specifically on the products. This tactic can help you to attract your existing customers as well as your potential customers also. Another approach you can apply is to offer discounts on the minimum order amount. For example, you can offer your customer a Flat 20% discount on purchasing products on a specific price. Undoubtedly, this discount strategy can help you achieve multiple business goals by adding an enormous number of potential customers and encouraging them to repurchase.

Offer Flash Sale For a Limited Time

Such a type of discount inspires customers toward impulse buying. Limited period offers have the potential to create a hustle in the customers’ minds to make most of such offers within the time. You launch a new product during the flash sale and offer attractive discounts on them for a limited period. It can be 2 hours, 24 hours, and a maximum of 2 days. During the flash sale, you can consistently offer discounts on products with lower sales and no sales. It can also prove to be a compelling way of clearing out your stocks. If you have ever experienced a stock situation, you need to worry about it because such practice can let you sell unwanted items by generating potential revenue. On the other hand, to manage your inventories effectively, you get along with any available inventory management software. It can send inventory reports from various marketplaces and regulate your inventory effectively.

Offer Discounts to New Customers

Offering discounts to new customers can help you attain new and potential customers. You must have seen several offers for first-time customers on various marketplaces. Most sellers implement such tactics to intensify their customer base. In this process, you can offer the actual price of the product by representing it as a discounted price. On the other hand, you can offer them a welcome gift by making their first purchase. This procedure can save you a lot of money and add more value to your business. Understand the fact that customers always want to get some special offer before trying a new product. It provides them the satisfaction that they are getting a product at the lowest price, so it doesn’t matter whether the product is good or not. If they experience that they have bought a good product at a discounted price, they can become your loyal customer.

Hence, these excellent ways of offering discounts can do wonders for your eCommerce business without hurting your pocket. Such discount offers can let your business thrive and add an enormous number of customers to your business.

Conclusion

Undoubtedly, in such specific ways, you can not only drive maximum sales but also attain more and more customers for your online business. Although, whatever the ways you select to offer discounts to your customers, do analyze what works better for your business. It is not required that what works for your competitors can also work for you as well. By initiating various discounts, offers, and promotions, you can experience which tactic is doing well for your business. There is one more factor that you need to take care of; whatever the discounts tactic you are implementing, you need to execute the order fulfillment process as quickly as possible. In this regard, an eCommerce order management software can help you efficiently. Several software such as eVanik OWS, can automate the entire order fulfillment process and help you make your customer happier than ever.

Top Five Inventory Management Techniques and Their Pros & Cons!

Top Five Inventory Management Techniques and Their Pros & Cons!

As an online seller, you should know that inventory is an essential factor of an eCommerce business. Mismanagement of inventory can destroy your business in so many ways. If you do not realize the importance of inventory management during the initial period of your business, you may lose your value among the customers on the first attempt only. This is the reason why one should consider the importance of this crucial aspect of online business management.

Without having clarity over inventory management, you can not successfully process the order fulfillment process. The fundamental purpose of eCommerce inventory management is to meet the customer’s demand without gathering an overstock and to escape the situation of stock out. To execute this significant process accurately, you must know about several inventory management techniques. Apart from various techniques, you can also get along with an eCommerce inventory management software that provides authentic and precise information about your inventories. In this particular blog, we have mentioned some of the effective inventory management techniques and their pros and cons as well. It can help you manage your inventory and select the best technique for your business.

Five Effective Inventory Management Techniques with Their Pros & Cons

1. ABC Inventory Management

It is one of the most effective inventory management techniques; through this procedure, you can keep your products in order of importance. ‘A’ refers to the most valuable, ‘B’ stands for moderate valuable products, and ‘C’ stands for least valuable products. Because every product can not stand for equal value, and that is why your priority should be paid to the most popular products in your inventory. This technique’s major factor is selling the most valuable products in the first go. Here are some of the pros and cons of this technique that can help you determine whether it is an effective inventory management technique for you or not. You can segregate your products into the ABC category by multiplying the annual number of products sold by cost per item and finding the annual usage value per product.

Pros:

  • This technique can help forecast demand by closely analyzing a top popular product over time.
  • It offers effective time management and resource allocation.
  • It can help in determining an excellent customer service approach.
  • ABC inventory management technique enables inventory accuracy.
  • It can help in implementing strategic pricing for your products.

    Cons:

  • The disadvantage of this inventory management technique is that you may not be able to follow the current trends because your priority will be selling the most valuable items first.
  • This technique may require human resources and more time to segregate the products as per their value.
  • This procedure may require more accurate data collection and measurement.

2. Just In Time (JIT) Inventory Management

Just-in-time inventory management techniques are also considered an effective method. In this process, sellers only receive products from a third-party supplier when they need them. You can say that the primary objective of this technique is to increase inventory turnover and reduce inventory holding costs. This method requires strategic planning for order fulfillment till it gets delivered to customers. Most eCommerce sellers use this method to eliminate inventory wastage. Although this effective technique also beholds significant pros and cons, which we have mentioned in the following points.

Pros:

  • This method is highly effective in eliminating inventory wastage.
  • It also decreases the warehouse inventory holding charges.
  • This technique requires less investment because one only acquires the limited and essential products to sell.
  • JIT inventory management method allows having complete control over the manufacturing process that works on a demand-pull basis.

    Cons:

  • One of the primary disadvantages of this method is that you may experience difficulties fulfilling the order on time.
  • This technique beholds the immense risk of the stockout situation.
  • In any disruption, the just-in-time method can drastically affect your business because there will be no excess inventories to fall back on, and your sales may halt.

3. Backordering Inventory Management Technique

Backordering is another inventory management technique that allows your customers to place an order even if it is out of stock or you do not have sufficient stock of that product. eCommerce sellers implement back ordering when they experience a sudden increase in sales or sell significant products faster than you can stock them. It can be considered as the most common and efficient practice that can be used by online sellers whenever they face a surge in demand. In other words, you can say that backorders are a manifestation that indicates the demand for a product exceeds its current supply rate. In this scenario, you directly send the product request to your vendors, and they fulfill your request, and you then you can ship them to your customers. However, this process also has some pros and cons. Let’s’ check them out.

Pros:

  • This Inventory technique can help you with maintaining the revenue flow in the high-demand low stock situation.
  • It can help you fulfill the customer’s demand even if there are not enough products in your stock.
  • It provides more flexibility to small eCommerce sellers.
  • This inventory management technique minimizes the risk of overstocking.

    Cons:

  • Involvement with this method can highly affect the customer satisfaction rate because of the delay in the fulfillment process.
  • This technique involves a massive chance of order cancellation and refund requests.
  • You may lose your existing customers along with the potential ones.

4. Bulk Shipment Inventory Management

In the entire eCommerce inventory management process bulk shipment method is highly recommended to sellers to meet the higher customer demand in less time. It is cost-effective as buying products in bulk always becomes cheaper in terms of shipment as well. We can say that the bulk shipment inventory management technique is ideal for predominant products with higher customer demand and long shelf life. Let’s find out some of the pros and cons of this inventory management technique.

Pros:

  • The bulk shipment inventory management technique involves a high potential to generate maximum revenue.
  • Though this method allows bulk shipment, hence eventually lowers the shipping costs.
  • It works effectively for prominent products with particular demand and long shelf life.

    Cons:

  • This inventory management technique requires a hefty investment.
  • It increases the essential holding costs for product storage.
  • In this method, it can be challenging to adjust the inventory during the time of demand fluctuations quickly. However, to escape such a situation, you can take the help of some inventory management software such as eVanik OWS.

5. Consignment Inventory Management

In this inventory management technique, the wholesaler has legal ownership of the products, and the sellers are not required to pay for them until they are sold. In this method, sellers can even decide to return any unsold inventory without worrying about financial loss. The most crucial aspect of this method is to manage the consignment inventory so that it moves quickly and efficiently from a wholesaler to the sellers and then to the customer’s doorstep. Lets’ see what the pros and cons of this technique are.

Pros:

  • This inventory management technique allows you to offer your customers a more comprehensive product range.
  • It may decrease the wane time of restocking the products.
  • A seller can also return the products in case of no sale without paying a penny to the wholesaler.

    Cons:

  • Consignment inventory is difficult to manage on a spreadsheet due to the constant movement. However, an online inventory management software such as eVanik OWS can help you with it.
  • A wholesaler may own the stock, but the seller will be responsible for storing them and paying the warehouse.
  • You still have to pay for the warehouse space if there is no sale.

Conclusion

Hence, these are some of the profound inventory management techniques you can use while associating with an eCommerce business. Indeed there are pros and cons to every method, but still, you can choose one as per the nature of your business or whatever method suits you the best. The fundament is inventory should be managed accurately never to disappoint your customers and maintain the supply chain flow. As an eCommerce seller, you can take the help of any prominent inventory management software like eVanik OWS to avoid the over-stocking or less stocking situation. It provides you with an accurate inventory report to clarify your inventory.

A Guide to the AJIO Seller Registration Process!

A Guide to the AJIO Seller Registration Process!

There are so many emerging eCommerce platforms in India, but very few are popular among the border range of customers. Ajio is one of them; it has been established as a lifestyle and fashion brand and is an eCommerce initiative taken by Reliance Digital in 2016. In a short time, this eCommerce platform has become a one-stop online shopping destination for millions of customers. Today along with fashion apparel, it has a long category of products at a reasonable price for its customers. Ajio always offers the best market price, which is the key to its success.

It is the ultimate reason why this eCommerce joint is snowballing and attracting thousands of sellers to come aboard and start their eCommerce journey on a triumphant note. Ajio is constantly looking to introduce fresh, trendy, and quality products to its customers. This platform always wants to educate customers a bit more about styling. So customers are also getting attracted to this platform. It provides immense opportunities to the sellers who want to mark their presence on eCommerce marketplaces. In this specific blog, you will be able to learn about the seller registration process on this platform.

Products that You can Sell on AJIO

Before moving further, it is crucial to know the product categories or product range that AJIO offers you to sell on this platform. It consists of a wide range of product categories on this platform. There are four main product categories of Ajio, such as Men, Women, Kids, Indie, and Home & kitchens. Here we are going to provide an elaborative idea of these categories.

Men: For men, Ajio offers a wide range of products, such as an entire range of ethnic and western wear clothing, footwear, and accessories (including watches, belts, sunglasses, bags, formal and casual shoes, sandals, flip flops, etc.), winter wear, night and loungewear, grooming products and innerwear.

Women: For women, they have an excellent and alluring range of products, such as ethnic, fusion, and western wear clothing, jewelry, footwear, and accessories(including heels, boots, casual and formal shoes, sandals, flip-flops, belts, sunglasses, watches, stoles, etc.), winter wear, night and loungewear, beauty products, lingerie, etc.

Kids: For kids, AJIO offers products ranging from 0-14 years of boys and girls. It offers baby sets, boys’ and girls’ ethnic and western clothing, toys and baby care products, footwear and accessories, innerwear, and sleepwear.

Indie: Indie is a specific product category on AJIO; it offers beautiful handmade artisan products from all over India, such as handmade sarees, kurtas, footwear, jewelry, shawls & stoles, bags, bedsheets, cushion covers, curtains, etc. Customers can buy regional handmade products such as Kutch embroidery, Ajrak, Ikkat, Banarasi, Kalamkari, chanderi, and a lot more variety.

Home & Kitchen: There is a wide range of home and kitchen products available on AJIO. Bed linen, cushions and pillows, rugs, carpets and mats, curtains and mats, all kinds of cookware, dining sets, stationary and organizers, home decor items, festive gifts products, gardening & planters, and bathing essentials.

Thus as a seller on Ajio, you can also select and sell products from these categories on this eCommerce platform. Now, let’s quickly know the first step you need to take to become an AJIO seller.

The Process to Become an AJIO Seller

A single portal is available for seller registration from Reliance’s end that offers the registration for AJIO, Reliance digital, and Jiomart. To register as an AJIO seller, you must complete the registration process carefully. This platform is very particular about who they are onboarding as a seller. For the registration process, you need to follow these steps.

  • First, you need to visit the seller registration portal of AJIO and fill out the registration form by providing all the essential information.
  • You need to provide the details as per their requirements. It includes your registered office address as well.
  • You must provide several documents such as a PAN card, Aadhar card, current bank account details, GST details, etc.

    After providing all the essential information, AJIO offers you to select product categories that you want to sell on this platform.

Further Steps After the Registration Process

  • AJIO will send you an OTP on your registered number regarding your form submission.
  • After the form submission, you will receive a request code number.
  • You may have to wait more than seven days to get clarity on your registration application.
  • You can check the status of your application on the portal and submit your PAN card number and the code you received during this time.
  • After a wait of a few days, you can receive the details of payment terms from AJIO.

Ajio can charge you a commission between 20%-40% based on the product category you have chosen to sell.

Required Documents for AJIO Registration

  • PAN Card
  • Aadhar Card
  • MSME certificate
  • Bank account details along with a canceled cheque.
  • Logo if you have any.
  • GST Details
  • CIN and TIN certificate (If own a private company)
  • Trademark certificate

AJIO supports B2B and Dropshipping both business models, and you can choose any of these two to start your eCommerce journey with this platform.

Essential Steps to Become an AJIO Seller

  • Always try to sell high-demand and trending products.
  • Keep an eye on your inventory to miss out on a chance to increase your sales. In this regard, you can get along with any available inventory management software such as eVanik OWS.
  • Offer high-quality products to your customers to escape the situation of escape.
  • List your products adequately on AJIO by including high-quality images, product descriptions, product titles, etc.
  • Get along with integrated accounting software to manage your finances smartly and effectively.
  • To manage your orders efficiently and please your customers, you must take the help of a powerful eCommerce management software such as eVanik OWS.

Conclusion

Thus, this is all about the AJIO; if you want to sell your products on this emerging eCommerce channel, you can follow the above-mentioned steps to register yourself as an AJIO seller. However, if you think it’s an easy task to be a seller on Ajio, hold on to your horses. It requires more qualities than just filling out the application form. In this regard, some additional steps can help you immensely, such as having an MSME (Ministry of Micro, Small and medium enterprises) certificate and a logo of your own to represent yourself as a distinct brand. Apart from this, a trademark can also help you get onboard with AJIO. Once you get registered as a seller on this platform, you have to make your strong presence to become successful and generate decent revenue. In this regard, you can take the help of eCommerce management software such as eVanik OWS. It can help you manage your back office operations accurately and effectively.

Inventory Shrinkage and Tactics to Protect your Stocks Effectively!

Inventory Shrinkage and Tactics to Protect your Stocks Effectively!

In the enormous eCommerce industry, if you want to run your business successfully, you have to escape the situation of inventory shrinkage and apply some of the spectacular strategies or tactics to protect your stocks. As a seller, you must have experienced that you can not fulfill your customers’ demands if there is insufficient inventory. Inventory shrinkage affects your eCommerce business drastically. It will always be a hindrance to your business growth.

So there is no other way apart from handling it efficiently. If you cannot handle your inventory, you won’t be able to secure your stocks either. If you are new in this industry and do not have any idea about inventory shrinkage, this blog is for you. Here you will know exactly what inventory shrinkage is and what strategies you can implement to protect your stocks. However, to escape this situation, you can take the help of some inventory management software such as eVanik OWS. It can help you avoid the situation of Oos (Out-of-stock) by providing a centralized inventory feature.

Definition of Inventory Shrinkage

Before going any further, knowing what inventory shrinkage means is essential, as many of you may not be aware of this term. Well, inventory shrinkage refers to the situation where your actual inventory count is less than your accounting has recorded. It clearly means that something has gone wrong, either a human error or theft. Usually, it happens because of human error, shipping damage, or theft. You can get into this situation because of vendor fraud, mistakes in matching the inventory with your accounts, and several human errors in receiving or sending the stock deliveries. It doesn’t matter how it happens; as a seller, you need to know the root cause of inventory shrinkage to prevent it from happening again in the future.

What Could be the Effect of Inventory Shrinkage on Your Business
Inventory shrinkage can hurt your online business in many ways. Not paying attention to inventory can cause heavy damage in terms of generating revenue and making a solid customer base. Here we will mention some of the crucial effects of inventory shrinkage.

Can Hamper Your Overall Revenue

Suppose you buy thousands of apparel to sell on various marketplaces from a manufacturer, and hundreds of them get damaged or disappear every month. What will happen next? Well, you are right it can hamper your overall monthly revenue. The motive of every business is to generate significant revenue, but if you fail in attaining that somewhere your motive of doing this business will also get hampered automatically.

Effects Customer Satisfaction

Customer satisfaction should be the ultimate goal of any business. It can not be done without fulfilling their orders on time. But how will you fulfill their requirements if the product is not available in your stock? At this time, customers have to face the out-of-stock situation, and they can buy the identical product from your competitors and may not return to you in the future. In the situation of inventory shrinkage, you won’t be able to track how many products are left in your stock. In another way, we can say that you are selling products blindly without knowing the exact number of your inventory.

It can Deteriorate Your Reputation

Here you need to think from a customer’s perspective; suppose if you are looking for a specific product and buying it from an authenticated seller, but it shows that the product is not available in stock, what will you do? You will find other sellers and purchase identical products from them. Similarly, if your customers face similar situations frequently, it can ruin your reputation in the marketplaces. Out of the stock, the situation can somehow get controlled and is understandable for customers to some extent. But suppose, if damaged or broken products get delivered to your customers due to the inventory shrinkage. In that case, it can drastically affect your business and can be the reason for your downfall. Good work always takes time to gain recognition, but one lousy work can spread like fire.

Tremendous Ways to Protect Stocks from Inventory Shrinkage

Every Product Variant must Have an SKU

SKU refers to the stock-keeping unit for every product, consisting of several letters and numbers. It helps provide unique identification to every product and helps keep an accurate stock record. If each of your products has an SKU, it allows all the human hands, from warehouse staff to you, to track inventories more effectively. In this way, it can become easier for you to keep track of each of your products and avoid the situation of inventory shrinkage.

Always Buy Items from a Reliable Source

Being an online seller, it is quite important for you to buy products from a reliable source only. If your vendors or manufacturers are not able to provide you with the stocks on time, then it can again put you in the situation of inventory shortage. If your products are already listed on various eCommerce platforms and are about to get out of stock, you will obviously rely on your suppliers. But if they won’t be able to fulfill your demands on time, then it will cause a considerable loss to you. So it is best to choose reputed and reliable manufacturers or suppliers. Apart from this, you also need to organize your purchase in terms of their real-time position. Suppose it is in transit, late, or gets delivered to you. In case of late or delayed orders, you need to take the follow-up from suppliers.

Take Help of an Inventory Management Software

It can be the best way to prevent the situation of inventory shrinkage. Today there are various inventory management software available in the market. They can help you in managing Inventory in an accurate manner. It can get integrated with your system and help you in managing your inventory across various eCommerce platforms. In this regard, you can take the help of eVanik OWS. It provides you inventory report as well to have clarity on your inventory.

Conclusion

Thus, in this way, you will be able to have control over inventory shrinkage.
No one can deny that the eCommerce industry is evolving every day. To survive in this industry for a more extended period of time, you have to minimize the risk of inventory shrinkage. It is not only harmful to your conversions but your customer relationship as well. An exceptional inventory management software leads to a well-organized warehouse, which also diminishes the chance of theft. The accuracy of data and insights can provide you with a clearer picture of the availability and unavailability of the product. All these facts ultimately lead you to generate revenue from your online eCommerce business.

Top Startups Overcoming Barriers of Early Stage Business!

Prominent Leading Startups Who Overcome the Obstacles of Early Stage Business!

Every Business has its own journey; if it is a startup, one can go through several engagements, conversion, and retention challenges. However, various companies have started their businesses as startups and now have become leading startups. If you see their pathway, you may find it much more resilient to accomplish your business goals. Specifically, in the eCommerce industry, every business model whether it is B2C, B2B, C2C, or D2C, faces daily challenges such as winning the trust of customers, stock management, accounting management, etc. These are several aspects of the eCommerce business that can put you in a difficult position.

However, these problems can be resolved with the help of an automated powerful eCommerce management software such as eVanik OWS. It can help you in resolving these fundamental obstacles of your eCommerce business. In this blog, you will learn about several prominent eCommerce ventures that have started their journey as a startup but have beautifully resolved all the obstacles coming their way and made their strong presence in the market. Here you will also get to know the challenges you may face as a startup company.

Major Challenges as an eCommerce Startup

Talking about the stats, there are more than 150 million startups in the world today. If we talk about India, on average, 10 to 15 new startups are emerging every day. However, it is not about the rising numbers, it is about the survival in this industry. So it doesn’t matter how you have started your business and how much you have invested in it; it can only survive when you have the capabilities to overcome the challenges and obstacles efficiently. Let’s quickly check out the challenges that may come your way to success.

Intense Competition

The eCommerce industry is quite fierce and competitive. You are not the only one trying to make your presence here. Some other giants are already there that have a solid customer base and credibility in the market. There are various options for customers already existing in the market; why would they make a purchase from a new business? They will not visit you until or unless you are not offering a promising product to them. So, in such a scenario, along with introducing a new, unique, robust product, you also need to study the strategies of your competitors closely.

The competitive environment of the eCommerce market keeps the startups on their toes, as there is no margin of error available. That is why startups need to play their game strategically. To gain the much-needed recognition, you may have to take the help of the best eCommerce management software such as eVanik OWS. It provides you with backend support that can make your operations effortless and saves your time so that you can focus more on your competitors and mark your own presence in the market.

Financial Management

Financial management is an essential aspect of any business. You must understand the fact that when a business expands, it becomes more critical to manage your finances accurately. If you don’t know the steps of your cash flow, you won’t be able to make enough revenue. Establishing a secure payment system, efficient bookkeeping, and integration with various marketplaces. In order to compete in this industry, you need to be cautious about managing your finances and should take the help of any robust accounting software for eCommerce such as eVanik OWS. It offers seamless accounting integrations with various accounting and financial ERPs such as Tally, Zoho Books, and others

Customer Satisfaction

Whether it is eCommerce or any other business customers mean everything, that is why it is imperative to provide them the best service. Always remember that “customer is the king” winning the trust of your customers is the essential part of any business. Customer satisfaction is the vital challenge that businesses in general and startups, in particular, are facing today.

If you want to make your online business successful, you have to make a robust customer base. Offer them excellent products and a delightful shopping experience. If you compromise on any of these aspects then you must be aware that the customers are smarter than you, and you should be prepared to lose the customer. Ignoring customer satisfaction is definitely a ‘NO’ to mark your recognition.

Some of the Most Astonishing Leading Startups

Myntra

Myntra has become a frequent shopping destination for customers all over India. It’s majorly known as the fashion eCommerce website. It was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena in 2007. The head office of Myntra is situated in Bengaluru. With a vast customer base, it has become one of the prominent eCommerce websites for sellers to sell their products. Today, who doesn’t know about Myntra, but the success they have achieved doesn’t happen overnight. They have worked hard with an intelligent strategy and with the help of advanced software. Their journey is undoubtedly phenomenal.

But if we talk about their challenges, initially, sellers have faced many challenges in managing their inventory on this platform. Because they were new to this industry, they didn’t know much about stock management. For instance, any new startup can face this situation, but today as a startup, you have the option to use any powerful inventory management software available in the market. It can provide you with all the information regarding your stocks, whether how many products are in your stock and how many you need to refill.

The Body Shop

The compelling Journey of The Body Shop is such an inspiration for every new startup. Today it is one of the leading cosmetic brands in the world. It is a British cosmetics, skincare, and perfume company founded by Anita Roddick in 1976. The Body Shop took time to make its market presence, but it has achieved the customers’ trust and is known for its excellent products.

It is serviceable in approximately three thousand locations all over the world. They have slowly improved their conversion rates by analyzing customers’ behavior on the website. Apart from that, during the establishment period, this company faced significant challenges in creating its market presence among its biggest competitors, such as Loreal, Lush, Weleda, etc. So what they did was start producing chemical-free products and totally different from their competitors.

Chumbak

Chumbak is a prominent home decor and lifestyle brand in India. Vivek Prabhakar and Shubhra Chdda founded it in March 2010 to create fun and colorful Indian souvenirs. It has grown into a lifestyle brand with locations in Bengaluru, Mumbai, and Delhi. It has its flagship store in these locations as well. Customers can place an order from their website as well as from their stores. They always wanted to improve customer engagement as they scaled up their Business. They resolved their product discovery and conversion challenges and successfully increased their conversion by 14%.

But if we talk about their struggle, it has been really tough for them to attract customers towards their products in their initial period. They have launched entirely unique souvenir designs and slowly converted themselves into a lifestyle brand by offering footwear, bags, wallets, and other home decor products. It took time, but slowly they became successful in attracting customers with their designs and the bright colors they use for their products. Today this company sells approximately 38 categories of various products.

Conclusion

So these were some of the prominent leading startups that gradually evolved their Business on digital platforms. You can closely analyze their journey and then find some compelling strategies to apply to your Business. If you want to start your business on a smaller scale, you can mark your presence on several eCommerce websites as a seller and then slowly expand your Business to the next level.

This process requires a lot of focus, solid strategy, hard work, and automated eCommerce software to ease the several initial steps of your Business. If you want to start your journey as a seller, you can take advantage of some powerful eCommerce management tools such as eVanik OWS. It can help you with inventory, accounting, payments, returns, and shipping as well. It easily integrates with your system and automates these processes to minimize the various human errors.