Product Research Tips to Uncover the Ultimate eCommerce Opportunities!
The mega opportunistic eCommerce industry is quite attractive for millions of sellers. But the biggest challenge is deciding what to sell to make the most of this alluring business. One excellent product idea can make you the king of this online business. However, the manifestation of that one product idea doesn’t come to your mind quickly, and you can not wait to let it strike your mind. You have to make it happen before establishing yourself as an eCommerce seller.
Once you decide that you are going to enter this industry, you need to analyze the whole market, and one thing that matters the most is product research. However, today you can sell anything on online marketplaces. But the fact is that during the initial period of your business, you need to offer something beneficial and authentic to your potential customers.
Always remember that you are not the only one in this realm; so many other sellers are already selling the same product that you may plan to sell. This is when you require to go through robust product research. Here in this blog, we will uncover some of the terrific product research tips you can use to sell the most demanding products on eCommerce platforms.
What is Product Research?
Before knowing the tips of product research, it is essential to know what actually product research is. Well, it is a practice by which you can discover a new product idea that can prove valuable for your eCommerce business. This method can help identify your product idea that meets the market demands and customers’ requirements.
Implementing product research can provide better results on ROI(return on investment) on your product. Product research involves gathering all the essential information about your targeted customers’ buying habits, requirements, demands, and what they like to shop more. Respectively, the product research method can help you to analyze the product concepts, competitors, and pricing.
Incredible Tips for eCommerce Product Research
Analyze In-Demand Products
In the starting phase of your online business, if you do not yet have any product idea in your mind, you can get inspiration from current in-demand products that fall into the bestseller category on prominent marketplaces such as Amazon and Flipkart. You can visit some of the famous social media platforms such as Facebook, Instagram, and Pinterest to check out their trending hashtags, and you might get enormous product ideas from there.
You can visit some brick-and-mortar stores to analyze customers’ most demanding products. Open your mind and analyze wisely which products are currently popular among the customers. Try not to convince yourself that your product idea is better than others. Do not underestimate the ongoing trends and demands, or you may put yourself at a loss. Once you get a product idea, you may require inventory management software to adjust your inventories on multiple eCommerce platforms automatically. In this regard, you can subscribe to eVanik OWS.
Read Out the Feedback and Reviews
While researching your products, you must read customers’ reviews and feedback on any prominent eCommerce platforms. Reviews can become the best way to evaluate the requirements and tastes of customers. You may develop a better understanding of what your customers like and what they do not like while shopping from an eCommerce platform.
You can visit Amazon, one of the giant eCommerce marketplace, and read out the feedback and reviews on their best-selling products. Customers often use this section to explain what they like and dislike about a specific product and what they recommend to make changes to buy that product again in the future. This practice can give you a broad idea of how customers think throughout their buying process. There are possibilities that you may land on an excellent product idea while analyzing feedback and reviews of customers. It can even provide you with an idea of what problems customers are facing, and you can take advantage of it by resolving them for your potential customers.
Check-Out B2B Marketplaces
Believe it or not, B2B marketplaces are a bonanza for attaining a new product idea for your eCommerce business. Various B2B marketplaces can expose an enormous number of product ideas that you can apply to your online business. Moreover, B2B marketplaces allow you to add any product to their cart, and you can source your supply directly from the eCommerce marketplaces if you like any specific product to sell.
Indiamart, Udaan, and Trade India are some of the few B2B marketplaces that can directly connect you with manufacturers, suppliers, and wholesalers from all over the country. These platforms have thousands of products you can explore and select to start your eCommerce journey. Exploring B2B marketplaces can be an excellent way to know what B2C platforms are selling. It is because most sellers only source their products from a B2B platform. Hence It can be one of the best tips for product research.
Become a Watchdog of Your Competitors
To make your eCommerce business successful and choose a niche product to sell, it is best to watch out for your competitors or other sellers to know what they are selling and what strategies they are applying to their business. But the fact is you can not analyze the journey of any typical sellers who are just doing good. You may require to go out of your way and find out the most prominent sellers or brands, for that matter, who have already come a long way and have a reputation in the market.
Take the help of google and other search engines of eCommerce platforms to analyze the top trending products and their sellers. Get inspiration from them but try to make a robust product plan that can help you in beating them and attract more customers. Also, it is not necessary that what works for them will work for you; if they are selling a most demanding product, you must try to sell such products that may have more potential to fulfill customers’ current requirements.
eCommerce Product-Based Criteria to Watchout Before Start Selling
- Must analyze the product size and weight before selecting a product to sell on various marketplaces.
- Check out the durability of your product.
- See whether your product is seasonal or you can sell it throughout the year.
- Check whether your product is helpful for the customers in terms of resolving any specific problem.
- Must get assurance from the marketplaces if there are any restrictions on selling a selected product.
These are a few product-based criteria that you must follow before selecting a product to sell on eCommerce marketplaces. You need to understand the fact that even an excellent product idea is worthless if there is no demand for that in the market. Obviously, you do not want to spend your money on products that don’t have the potential to attract customers and make your business valuable.
Thus, product research provides you with the immense opportunity to identify an appropriate product to sell and avoid making expensive mistakes. This technique can ensure that whatever product you select has a demand in the market and customers are looking forward to buying them. Once you get done with your product research, you need to fulfill the demands of your customers in a much more effective and quick manner. In this regard, you may require to get along with an order management software for eCommerce that can automate your backend operations such as payments, accounts, inventories, shipping, and returns. eVanik OWS can help with it most effectively.