Upgrade Your Tata Cliq Seller Account to Gain Popularity!

Upgrade Your Tata Cliq Seller Account to Gain Popularity!

Tata Cliq is a top trending eCommerce venture in India. This platform has all the prominent and significant brands that provide immense opportunities for sellers to sell top-notch products per their customers’ latest demands. After completing the registration process, you can effectively be able to log into your Tata Cliq login seller account. You can view your orders, track your sales history, and manage your inventory on this page.

Tata Cliq is a new but one of the reputed eCommerce platforms in the entire industry that carries the legacy of the enormous Tata Group established by Ratan Tata. In a short time, this platform has reached millions of Indian customers. This platform is widely known for its quality products which is why they pay special attention while allowing any seller to sell their products through this marketplace. To acquire immense popularity and revenue from this marketplace, you must upgrade several essential pieces of information in your Tata Cliq seller account.

Add on These Information to Tata Cliq Seller Account

Provide Your Personal Information

An association with Tata Cliq is a great way to represent your products to a considerable number of potential customers. You must provide your personal details in your seller central account; it provides an identity to your brand and helps customers to locate your specific products on this platform. It is indeed an incredible way to keep in touch with your customers. You must include your full name, brand name, product list, product prices, inventory details, etc. These details can be ultimately helpful to you in many ways.

Add Essential Information Regarding Product

Tata Cliq has more than a million registered customers, so it is evident that as a seller, your products will get more exposure if you provide all the essential information regarding your product. These product details are crucial because they can provide them with a much clearer picture of every aspect of your product. First of all, you must add a product display name, product description, and product images and then accordingly add the category and subcategories in which your products are listed.

Include Appropriate Information in Product Listings

While creating product listings in your Tata Cliq seller portal, providing all the appropriate information regarding your products is genuinely required. It can help your customers to buy the desired products without any doubt. In lack of information, customers get confused about the product, and it can drastically affect their shopping decision as well. You must add the right weight, size, color, material type, flavor, and dimension according to the nature of your product. Such pieces of information are imperative to add in terms of product visibility and eventually impacting your sales.

Must Add Shopping Policies for Customers

You must provide clarity to your customers regarding the shopping policies. Just for your knowledge, we want to inform you that Tata Cliq does not charge any delivery fees for orders above Rs. 500, and orders with the minimum order purchase requirement are just rs. 50. Apart from that, all products have a 30-day return policy, and you can charge a restocking fee for returns beyond 30 days from the actual purchase date. Hence you must add up all the informational pieces to your Tata Cliq seller login portal.

Always Keep an Eye on Your Seller Dashboard

This platform provides a seller dashboard in your seller central account. Here you can view all the essential information required to optimize your listing and attract more customers to your product page. In your seller dashboard, you can find detailed insights into how many clicks your products are getting and which of your products is a bestseller. With the help of such vital information, you can quickly make any crucial decisions about marketing and selling your products abruptly.

Check Order History to Track Sales

Selling your products blindly without tracking your sales is a bad practice that can affect your overall sales. That is why it is essential to calculate your sales in a timely manner. In order to track your sales, you can use the order history feature on your customer account page in your seller account of Tata Cliq. Here you can view all the orders placed by all the customers and the amount that they pay for their orders. This data can help you understand how frequently your customers purchase your products. This practice can let you evaluate your overall sales performance and profit ultimately.

Review Shipping Information to Calculate Logistic Price

In terms of selling your products on this platform, you must consider the shipping time and the total cost of your products. However, the shipping time depends on the product and the logistic service provider. Apart from that, the shipping cost will be based on the weight of your product, shipping location, and shipping method. You can get all this vital information from your seller’s central account.

Review Analytics for Sale Performance

Reviewing the analytics to obtain information regarding your sales performance is crucial. It is a process to attain essential data regarding your customer’s interaction with your online business, including their buying and other activities on the platform. You can use this data to improve your sales performance and understand your customers’ shopping behavior. These analytics show how much time a customer spends on your product page and how often they visit your product page. With the help of such impeccable information, you can offer the desired products to your customers and generate decent revenue simultaneously.

Conclusion

Becoming a Tata Cliq seller can add golden wings to your eCommerce journey. It is one of the safest and most convenient eCommerce platforms to sell your products. This platform offers the easiest way to list your products and makes it super easy for customers to buy them. Transactional ins and out are pretty secure from sellers’ as well as from customers’ perspectives too. You can also get incredible marketing tools in your Tata Cliq Seller dashboard. It can help you in managing your listings and campaigns.

There are four significant tools; promotions campaign management, advertising campaign management, shipping management, and customer service management. You can use these tools to make your operations smooth and hassle-free. However, if you are new to this business and experiencing difficulties in managing your accounts and financial aspects, you can take advantage of eVanik OWS. It works as automated accounting software that helps in managing your financial flows. You can easily integrate it with your ERP system and adequately analyze all your incoming and outgoing financial transactions. Apart from that, this peculiar software also helps with inventory, payment, shipping, and return reconciliation.

Abolish These Challenges of Order Processing With eVanik!

Abolish These Challenges of Order Processing with eVanik’s Impeccable Features!

Serving your customer better is the only motive of any business. This motive gets a hike-up specifically while dealing with the enormous eCommerce industry. Becoming a part of this industry is relatively easy but acquiring desired success takes a lot more. As an online seller, you must manage this business’s aspects very carefully and smartly. Order processing is one of the most critical aspects of this business that should be handled flawlessly. The core of this magnificent industry helps your business grow and makes your customers happy. It is one of the significant element.

This process can be done either at the distribution centers or warehouses or even at the storage place of sellers, depending on the scale of your business. However, mishandling this process can distruct your eCommerce business terribly. This stairwell involves a bunch of people along with the various essential steps. That is why the chances of human errors increase deliberately, and one can not resolve them without the help of order processing software. Adding agile software to your eCommerce business can quickly abolish various problems and errors. In this particular blog, you will get to know about the challenges and their solutions with the help of eVanik’s remarkable features.

What is Order Processing Software?

The eCommerce operations start with maintaining clumsy spreadsheets, but as soon as your business expands and flourishes, it can become impossible to handle the order processing manually. The increasing number of orders also encourages complexities by minimizing visibility. But with the help of automated order-processing software, you can effectively streamline the entire order-processing process. This software helps you in automatically schedule the time for all the orders and shuts the doors for any mismanagement. It helps with on-time delivery and increases customer satisfaction.

Significant Challenges of Order Processing

Errors in Placing Orders

Once a customer places an order, the order processing procedure starts. After placing an order with customers, you need to provide them accurately with the order number, price of the product, shipping details, and billing information. But if you handle this process manually, you may end up experiencing several errors by sending the wrong details to your customers. Believe it or not, it can impact your online business’s entire structure. But do not panic because robust software can efficiently eradicate such issues. Such software automates this process and automatically sends the correct info regarding their orders to the customer.

Inaccurate Product Data Entry

Inaccuracy in product data entry can demolish all your hard work and extensively disappoint your customers. While dealing in the eCommerce business, you need to process the orders right after a customer places an order. But manual process maximizes the chance of blunders; sometimes, you may fill in the wrong information regarding the customer orders in your order processing system. It is evident that if you enter the wrong details, you will deliver the wrong product to your customer. Along with dissatisfying your customers, this practice also increases your order return rate. However, automated software can automatically feed the correct information into your system right after order placement.

Contradicting Shipping and Packaging Labels

After the order placement, shipping is a mandatory step of the eCommerce business, which is unavoidable. Several obstacles while executing this step can ruin the entire order processing procedure. Wrong shipping and packaging labels can delay the order delivery and increase the chance of wrong product delivery. Manual order processing leads you to affix mismatched wrong shipping and packaging labels on orders. This practice increases the number of wrong product deliveries. However, automated order processing software can be helpful for you in resolving such issues.

Why eVanik is the preferred software for Order Processing

Auto Scheduling of Order Processing

It is one of the extraordinary features of eVanik OWS; it works as an automated order processing software. You must know about this fact that how important it is to process the order delivery right after placing an order and deliver it to each customer sequentially and promptly. The auto-scheduling feature of eVanik’s software schedules the order processing automatically right after your system receives a customer’s order. It efficiently processes the orders according to their placement and minimizes further delays. Auto scheduling eliminates the requirements of scheduling every order specifically. Thus it can save your precious time and efforts that you can spend on other aspects of your online business.

Maintain Accuracy in Shipping Labels & Invoices

Getting along with this software can effectively maintain accuracy in generating shipping labels and invoices. With this software’s help, you are not required to generate separate invoices and labels for each order. It provides a continuous label and invoice printing as per your order packages. This way, you won’t fall into a situation of wrong product delivery. This automation also boosts the order processing procedure and streamlines all the orders for fast and smooth delivery. However, it doesn’t have any alliance with the delivery part.

Power will be at Your Fingertip

eVanik OWS provides you with an ultimate mobile app called “Flexmart PRO” that enables you to process your orders from anywhere and anytime. One can download this app from the Google play store and process your orders effectively while being in your comfort zone. It helps you never miss a single order and minimizes the rate of late and wrong order delivery. Isn’t it a must-have software? Indeed it is if you want to let your business thrive and build a happy customer base.

Bulk Order Processing

Processing bulk orders at a single time can be a clumsy and time-consuming process. But not anymore because our order processing software can process all the bulk orders efficiently and effectively. This software has the astonishing ability to select multiple picklists and generate batch picklists. Hence, it becomes easy to process bulk orders in one go. This glorious feature can help you abundantly during the festive season, when you may receive hundreds of orders in a single day.

Conclusion

Hence, it has been apparent that without this quintessential software, it can be challenging for you to survive in this techno-friendly era. Customers want to get their orders quickly as soon as they place one. That is why it is recommended to take the help of an automated order processing software that can accelerate the speed of order processing. No one can ever deny that online business is about satisfied customers. For the efficient growth of your business, it is necessary to get along with the software which automates the order processing and saves your precious time and money. To run your business flawlessly, it is even more important to automate this process and eradicate the chance of any kind of mismanagement.

Know the Astounding Functions of Inventory Management Software!

Know the Astounding Functions of Inventory Management Software!

In the eCommerce industry, various aspects are quite crucial for this business. Inventory management is one of them, which is the most crucial part of your eCommerce business operations. You may have to face the inefficient and unmanageable inventory process, out-of-stock situations, overstocking and misplaced inventory if you do not have robust inventory management software. It is impossible to handle all the requirements related to your online business manually. It can require a lot more than that.

Being an online seller, you need to understand that the elementary purpose of eCommerce inventory management is to meet the customer’s demands without creating an excessive inventory or overstock. In this precise process, all you need to do is to understand why it is an essential factor for your online business.

In this particular blog, you will find out the importance of such software and how it can work as a strong pillar for your eCommerce business. Overstocking and stock-out situations can drastically impact your business and become a significant reason behind the downfall of your eCommerce business.

What is an Inventory Management Software

It is imperative to understand inventory management software in the eCommerce business. It is a combination of equipment, programming, cycles, and techniques that manages the checking and status of listed products at marketplaces in your stock.

An inventory management software helps recognize the stock status of each product. Softwares like eVanik OWS provides complete knowledge about your stocks and accurate inventory reports. This report provides you with information regarding damages, restocking, and down stock.

Hence, it can become much easier for you to manage your inventory and fulfill every order of your customers. Appropriately, overseeing stock gets more sincere as your business grows and the precise measurements of stock you are taking care of increments. Nefarious innovation can make things simpler for you, so inventory management software is priceless for any eCommerce seller.

Compelling Functions of Inventory management Software

Here in the following paragraphs, we have mentioned various significant inventory functions management software. It will help you manage your inventory outstandingly to meet customer demands. Lets’ see how it works and how it can add value to your eCommerce business.

Consolidate the Inventory Process

It is one of the critical functions of any eCommerce inventory software that helps you manage and track your inventory process effectively without spending too much money. To manage your inventory efficiently, you do not require going to your storeroom or warehouse; instead, you can control inventory flow directly through this software. It streamlines the entire process and helps fulfill your valuable customers’ requirements.

Regulate Overstocking

Overstocking is not only the major concern of eCommerce business. It is one of the serious challenges for any business. You must understand that it can impact eCommerce businesses on a broader scale if you fail to maintain consistency in maintaining the appropriate amount of each product in your stock.

However, inventory management software is designed in such a way that it can regulate overstocking by creating an extra inventory cost as per your supply. Ultimately it can add immense profit to your business and make it a successful affair for you. In this way, you may become able to fix your budget as well and can save money for other business operations.

Forecast Upcoming Trends and Demands

Inventory software tends to provide impeccable insights into your eCommerce business. This insight can let you know about your customer’s shopping patterns and make you aware of upcoming market trends. The data you receive from this software can help you to analyze the current scenario of your sale and let you identify the problems, and you will be able to make your business plan more robust for the upcoming months. Moreover, this insight can help you determine customers’ preferences and what products they like and dislike. It can also help you offer superior products during the year’s peak season.

Provides Real-Time Data Accessibility

The ability to generate rapid data allows your online business to supervise your profitability without any hurdles. Ultimately, every product you have in your stock provides the opportunity to modify the inventory according to the demand of your valuable customers.

You can effortlessly keep a modified overview of your stock through eCommerce inventory management software. It doesn’t matter how many locations and warehouses you are managing. This feature of real-time data accessibility can prove to be a lifesaver for your eCommerce business.

Escalate the Productivity Level

It is one of the essential functions of inventory software. Sometimes, you may fail to track the exact number and type of products in your inventory, which can negatively impact your productivity and eventually affect customer demands and satisfaction levels.

However, holding on to any eCommerce inventory software can make it a hassle-free process for you, as it automatically provides you with the exact number of products in every category, if there are any. In this way, you won’t fail in fulfilling customers’ demands, and at the same time, it helps you generate more profit.

Handles Multichannel Inventory

It can be a complex process for you to manage your online business smoothly in the ever-changing eCommerce environment. At this point, inventory management software manages the inventory section’s odds. Suppose your business is growing, and you plan to sell your products on more than one platform. In this case, you do not require to manage the inventories separately, but you can manage them combinedly with the help of software.

In today’s world, for the survival of your business, it is necessary to sell your products on multiple eComm platforms. In that case, this software allows your business to evolve with the current base of customers and accommodate future growth. Being an ambitious seller, you must take this service seriously, as it is the need of this promising market.

Thus, this is how inventory management software works and adds magnificent profits to your business. Apart from this, it can also diminish the requirement of human resources to manage the inventory. With the help of such automatic software, you can single-handedly manage your inventories without any hurdles.

Conclusion

It is evident that the eCommerce industry is multiplying, and to let your business survive, you can not ignore the services provided by eCommerce inventory management software. An astonishing inventory software leads to a well-organized warehouse and stocks, which can help you fulfill customers’ future demands.

On the other hand, you can save money by not spending it on low sales volumes of products. The accuracy of data and insights can give you a clearer picture of the products your customers are purchasing. All these facts ultimately lead you to generate revenue from your online eCommerce business.

Why Online Sellers Must Have Accounting Integrated Software

Why is Accounting Integrated Software a Must Have for Online Sellers?

It doesn’t matter whether you are associating with eCommerce or any other business; managing accounts will always remain a priority. To keep a track of your profit and loss, it is essential to manage your finances accurately. You must understand that it is one of the most crucial factors for the success of your online business. Apart from this, you must face it that spreadsheets or manual work are no longer good enough to manage your finances appropriately. It carries the risk of manual errors and doesn’t let you calculate and analyze your accounts effectively.

However, you do not need to worry about it anymore because today, you are privileged to use accounting-integrated software. It can let you manage your accounts and help you with inventory management, payment reconciliation, returns, and shipping. This software automates the whole manual process and saves your precious time and energy. Integrating your current accounting software with a sturdy integrated software such as eVanik OWS can consolidate the overall financial cycle of your eCommerce business. Let’s look at various reasons that are enough to get along with such software. In this blog, we have mentioned various reasons that justify the importance of accounting software for your business.

Five Essential Key Features of an Accounting Integrated Software

Before moving forward, knowing the beneficial vital features of an accounting integrated software is essential. Let’s’ find out what they are.

Easy to Handle: One of the essential features of automatic accounting software is its easy handling. Eventually, you do not need to be a software expert to use this software. As an online seller, you will be able to document your financial transactions and other expenses more effectively and efficiently. Although, initially, you may have to spend some time on it to understand the process in an appropriate manner.

Hassle-Free Integration: As an eCommerce seller, you might have to use various services or platforms to manage inventory, shipping, payments, and returns. However, automated accounting software can integrate seamlessly with marketplaces, allowing you to handle all these aspects independently in a single dashboard. Along with accounting, it can also take care of such vital tasks.

Real-Time Data Reporting: One outstanding key feature of integrated accounting software is that it allows you to analyze your business data and attain valuable insights in real time. This way, it can become easier for you to evaluate your daily performance and work on those aspects that need more attention. Real-time accounting reports can allow you to find out and identify your business patterns and plan for success accordingly.

Impeccable Customer Support: You may get into some trouble or may experience some difficulties while using such software. That is when you may require assistance to come out of a mess. These software providers offer impeccable 24×7 customer support to guide you in finding beneficial solutions to your problems and bring you out of the mess.

Five Reasons to Use Accounting Integrated Software

Provides Finances Overview

Be it eCommerce or any other business; it is essential to have a complete overview of your finances to understand the flow of your business. One of the most prominent reasons to use accounting software is that it provides you with all the essential information regarding your financial flows. It can become easier for you to analyze whether your business is on track or not, whether you are at the correct phase of your business, or if you need to put in some extra effort. This analysis is crucial for the growth of your online business.

Helps in Managing Your Cash Flow

As you know that this software can help you in managing your finances much more appropriately and efficiently; in addition to that, it can also streamline the process of cash flow as well. It is simply because it shows what you are actually earning, your expenses, and your online business’s profitability. Once you are able to manage your cash flows properly, it will be easier for you to invest more into your business’s other aspects too. With the help of this software, you can easily be able to have a hold on your money for an emergency. Ultimately it can help you to grow your business positively.

Provides Profound Business Analytics

One of the significant reasons to use eCommerce accounting software is that it gives you the immense ability to gather essential analytical information about your eCommerce business. You can quickly analyze your business’s data to get deeper insights into the processes of your business. It will become effortless for you to analyze the ongoing performance of your business.

It can also help you to find out those glitches that require improvement. This way, when you scrutinize your sales data, you will be able to determine which products are selling well and which are not. In this manner, you can stop stocking up on those products that are not selling well and can save money on them. On the other hand, data analytics can help you to keep track of total revenue, customer profitability, and other factors.

Eliminates Human Errors

Human errors are inescapable in the traditional accounting practice. Clumsy spreadsheets can make it terrible and hard for you to fetch the exact financial information. It can turn your financial part upside down, and you won’t be able to analyze the accurate cash flows and total revenue, for that matter.

However, automated accounting software can make this process hassle-free and streamlines the entire process. Such software can also eradicate the duplication of financial data if you use it for invoicing, reporting, and managing other transactional expenses. Real-time accounting software like eVanik OWS also allows you to track historical financial data.

Help With Adequate Bookkeeping

To manage your accounts properly, it is high time you consider the need for integrated accounting software to process your online transactions accurately. In this manner, it is vital to keep efficiency in bookkeeping. Keeping all the bookkeeping separately can be an unwieldy and time-consuming task. However, such software can effectively wave off the requirement for separate bookkeeping. Thus, it can become uncomplicated for you to cross-check the miscalculations to manage the overall financial accuracy and provide accurate and systematic invoices to your online customers.

Helps You Become 100% GST Complaint

Setting off the bulk payments against every transaction and recording the monthly GST number in the sales voucher to receive the GST tax input can become difficult for you as an eCommerce seller. Apart from that, you can also find it challenging to match the sales and returns with the MTR report provided by various eCommerce channels and file GSTR accurately on time. However, accounting software allows you to match the MTR report with the integrated data into your Tally Prime. In this way, it provides excellent eCommerce accounting and makes you 100% GST compliant.

Conclusion

Hence, now you must have understood how necessary accounting software is for your eCommerce business. You must get along with automated accounting software if you are in this business and selling your products through multiple eCommerce platforms. If you are still not preferring it for your business, you may end up with miscalculated and overlapped financial statements.

However, such software provides comprehensive and precise financial data and sales reports in a centralized manner. An instant and real-time overview of your profits can allow you to plan and manage your finances and budget in a better way.

How to Make Most of Big Billion Days, for Flipkart Sellers!

Effective Ways for Flipkart Sellers to Make Most of the Big Billion Days!

The eCommerce market has introduced shopping holidays to customers from all around the world. In the western countries, they have Black Friday and Cyber Monday. In India, we have the Great Indian Festival, The Big Billion Days, Pink Friday, etc. All these sales are designed to sell out unsold products and build an enormous customer base. It can be a terrific opportunity for sellers to make the most of these sales and generate remarkable profits. Today, we will particularly talk about the Flipkarts’ Big Billion days. It is a Flipkart initiative that is proposed for customers during their great festivals like Dussehra and Diwali.

If you sell your products on Flipkart, you must know about some effective ways to help you acquire immense benefits during this time of the year. This year the Big Billion Days are going to happen between 23rd-30th September. This eight days long shopping event can prove to be a jackpot for you. You can sell your slow-moving products during this event and attract more customers to your product page by providing exciting deals. Let’s find effective ways to help you attain extreme benefits from this alluring shopping event.

What is Flipkart’s Big Billion Day Sale?

The Big Billion Day is Flipkart’s massive yearly sale event. Sellers and customers both await to attain practical benefits for themselves. This significant sale offers huge discounts on almost every product category, such as Fashion apparel, Electronic products, Mobile phones, Home appliances, etc. Every year this sale sustains eight long days and attracts millions of customers to purchase products from this eCommerce platform. Customers can save up to 90% from MRP on various products during this sale. For extra savings, they provide discounts on some popular banks’ debit and credit cards beneficially. So gear up and set up your stores on Flipkart to attract your customers and attain magnificent profits.

How can Flipkart Seller Receive Maximum Orders During BBD?

If you plan to land up in the Big Billion day sale, you need to prepare and make a strategic plan to sell your products effectively during this sale. During this time of the year, you can sell most products related to prominent Indian festivals and marriages. As a Flipkart seller, you might want to get the smartest trick and tips to increase your sales during this sale event. Here we will mention some of the crucial steps that can help you increase your sales on Flipkart.

Upgrade Your Product Information

You must know that the backend system of Flipkart automatically updates your product information to match the product with the customer’s query, making it a troublesome situation for you. This system can sometimes remove all the essential information and features from the product listing page, such as key features, descriptions, and essential keywords from the products. Thus it can be a continuous process for you to upgrade your product information from time to time wisely. Recently, Flipkart introduced a bulk product update feature. The following steps can help you with it.

  • First of all, you need to download your product catalog from the product listing page.

  • Open the catalog, check if any information has been eliminated, and update the information accordingly.

  • Now upload the upgraded product information on the listing page.

  • Listing information should be updated on this platform monthly to never miss out on higher sales.

Adopt an Inventory Management Software

During the Big Billion Day sale, as a Flipkart seller, you must process as many orders as possible in the first two days of the sale. After the first two days, your sales can get minimized, and the returns rate can increase. But to sell as many products during this sale, you need to get along with an inventory management software that can provide you with an accurate inventory report. Seasonal sales can affect the inventory holding and put you in the stock out situation. However, software like eVanik OWS can help you to tackle this situation effectively and effortlessly. Apart from that, you should make sure that you have a separate inventory for all your products. Once inventory gets sorted, you must process the customers’ orders as quickly as possible.

Run Effective Flipkart Advertising

Before the Big Billion days hit, you need to run a successful advertising campaign that can help you in upscaling the visibility of your products. To acquire effective sales, you need to get on all the major social media platforms, such as Facebook, Instagram, Pinterest, etc., to promote your products and inform your customers about attractive offers and discounts. This advertising tactic can help you attract millions of customers and ultimately receive maximum orders dusting BBD sales. You can also send attractive emails to your customers regarding the sale offers and discounts.

Offer Unique and Quality Products

Although sales are for selling slow-moving products, it can not be the scenario for all Flipkart sellers. It will help if you offer something inspiring and unique to your customers. This is the most glamorous time of the year, and customers already await to shop as per their desire and requirements. So, offering something new and different from your competitors can increase your sales and customer base. Although, always keep in mind that whatever products you offer your customers should be helpful for them and have festive vibes. For example, you can sell unique and ethnic fashion attires, decorative items, fashion jewelry, household products, etc.

Get Along with Flipkarts’ FBF Service

You must agree that on-time product delivery is crucial to any eCommerce business. However, it becomes much more crucial during sales because competitors’ platforms also run their sales this season. So, you must process your orders on time and provide tremendous customer service. Flipkart offers a complete order processing system through its FBF (Fulfillment by Flipkart) service. This eCommerce venture has multiple warehouses at different locations in the country. By enrolling in the FBF service, you can deliver your products more efficiently to your customers. You can send your products to Flipkart’s warehouse and to the location where you get more orders and let your customers enjoy the premium delivery on time.

Conclusion

Thus, these are some effective ways to let you attain tremendous benefits during the big billion days on Flipkart. Remember that the formulas mentioned above can help you receive maximum sales during the BBD, but you also need to handle your backed operations more profoundly. More sales refer to more management of external affairs. Hence, managing your accounts, payments, shipping, inventories, and returns is crucial for your eCommerce business significantly during the Big Billion Days. In this regard, you subscribe to eVanik OWS and can efficiently manage your backend operations.

A Must Read for Nykaa Sellers on How Nykaa Accomplished its Goals!

Do You Know How Nykaa Accomplished its Goals? A Must Read for Nykaa Sellers!

The Indian eCommerce market is on a mission to empower the Direct-to-Consumer business model in India. In this manner, Nykaa is an excellent inspiration for those dreaming of establishing themselves as an exquisite brand. The journey to becoming one of the top-notch online beauty brands in the country is not a cake walk at all. It takes a lot of effort, patience, dedication, market analysis, and analysis of customers’ tastes and requirements.

As a Nykaa seller or an eCommerce seller, you might be interested to know the success story of this attractive and alluring platform. It has achieved tremendous success in a very short period.

Undoubtedly, Nykaa has changed the way of selling beauty products and brought a revolutionary change to the beauty industry as well. If you want to level up your business, this blog is a must-read for you, consisting of the tactics this platform has used to acquire immense success. Let’s get in and find out what makes Nykaa an absolute beauty destination.

The Beginning of Nykaa’s Journey

Ten years ago, in 2012, success was quite away from this beauty eCommerce platform. In early 2012, the Indian beauty industry was not as advanced and profitable as it is today. It was only a dream of Indian customers to buy their desired products easily from international beauty brands. They had to wait for their relatives or friends to come back to India along with their desired international beauty products. Customers were not into buying online products for security reasons because many cases were reported of online fraud back then.

However, it did not stop Falguni Nayar, the CEO of Nykaa, from fulfilling her dreams. She quit her job as an investment banker in Kotak Mahindra bank and decided to start something of her own at the age of 50. She got the idea of Nykaa while visiting a Sephora store; she decided to start a beauty store in India that could change the way of shopping for makeup and beauty products for Indian consumers.

One of the Essential Steps of Nykaa’s Journey

Right after the launch of Nykaa’s eCommerce portal, they also launched their very first offline store in New Delhi. Currently, they have more than 60 offline stores across twenty prominent cities in India. Starting their journey with the association of all the major international and national beauty brands, in the year 2015, they launched their in-house beauty range, including bath & body care products too. Today, when we talk about buying online makeup and skincare products, Nykaa may be the first name to click our minds.

In a recent interview, Ms. Nayar said, “I always believed in the online business and was convinced that the new generation will rely more on reviews and peer recommendation rather than going to stores.”

Which eCommerce Business Model has Nykaa Adapted?

For any eCommerce business, deciding on an excellent business model is essential to help your business thrive as an eCommerce beauty brand Nykaa has adopted the D2C (Direct-to-consumer) business model that also follows an inventory-based model. This platform solicits their products directly from third-party manufacturers or beauty brands and stores them at their warehouses across the country.

Later they sell these products either on their online store or at offline stores such as Nykaa Luxe, Nykaa Kiosks, and Nykaa On Trend. This platform also produces products under their brand, which is also demanding among customers. The total brand value of Nykaa is around 14 billion dollars, and it is expected to exceed in the coming years. It sells over 2.14 lakh beauty and skincare products through its online store and over 80 offline stores. Slowly and gradually, it won the race and became Indian Sephora.

Three Tremendous Lessons to Learn From Nykaa

The beauty landscape of India has changed since the inception of Nykaa. Their success journey is unbeatable, which makes everyone curious about how they achieved such massive success in just ten years. Here we have mentioned some of the essential steps Nykaa has probably taken to flourish their business and conquer the massively competitive beauty industry. Being a Nykaa seller, you should also learn about these lessons if you have any plans to establish such a platform in the future.

Take Advantage of Influencer Marketing

Influencer marketing is one of the most demanding marketing tactics in the current scenario. It refers to the technique when brands collaborate with various social media influencers and celebrities to promote their brands on Instagram, Facebook, and other social media platforms. If you are a social media birdie, you must have seen various influencers promoting Nykaa’s products or their features on various social media platforms. Understand the Influencer marketing strategies of this beauty eCommerce platform in the following points.

  • Nykaa gets along with influencers from all over the country; they do not have any shame in using even regional languages to their advantage while promoting their products. It reflects their understanding of customers’ preferences.

  • They used it to share valuable and informative content instead of just promotional one. They tend to share content that can help their customers, including several beauty tips.

  • They involve influencers in almost every campaign, whether the Pink Friday sale or any new product launch event. Celebrities like Janvi Kapoor, Bhumi Pednekar, Katrina Kaif, and Lisa Hydon are not the brand ambassadors of this beauty dynasty, but they also work as Nykaa influencers.

  • Nykaa always prefers to play with words that attract customers’ eyes in the first place. They also provide advertisement copies to the influencers to enroll them in their promotion.

Generate Engaging Promotional Content

Content is the eventual king when it comes to advertising a product or a brand online or offline. However, online brands are more required because customers don’t have the leverage to analyze the products physically. If you focus on Nykaa’s promotional campaigns or advertisements, you can find engaging content that they have used to attract millions of customers.

Their social media pages, blogs, and portals are overflowing with intelligent choices of words and synonyms. Their strategy of delivering unique content always works. Their social media pages include Mynykaa, Nykaa Fashion, Nykaa Beauty, Nykaa Wellness, etc. These pages handle their various divisions with engaging content. Nowadays, they are more into posting engaging and informative Instagram reels.


Provide Extraordinary Customer Experience

Providing impeccable customer experience is one of the significant aspects of any eCommerce business. Nykaa also understands this fact very well and works continuously towards making their customers happy. In terms of delivering excellent customers, this platform has advanced features that remember customers’ recent searches and suggest popular products and brands per their requirements.

They have a special section of beauty advice where anyone can get essential advice related to beauty and makeup. This platform always notifies customers about upcoming sales, discounts, and attractive offers. The Nykaa app always ensures that its customers never miss out on their latest offers.

International Brands That are Associated with Nykaa

  • Clinique
  • Bobbie Brown
  • Murad
  • Huda Beauty
  • Loreal Paris
  • Estee Lauder
  • Gucci
  • Dior
  • Dyson
  • Mac
  • Forest Essential
  • Bath & Body
  • The Body Shop

The Ultimate Proposition of Nykaa

Nykaa is entirely different from other eCommerce platforms due to its unique proposition of focusing precisely on beauty and fashion. They have selective yet popular products at competitive prices. The availability of major international beauty brands also sets them apart from others, making them a ruling dynasty in the beauty industry. Its portal is quite user-friendly and provides try-and-buy features to its customers. Hence, we can say that all these unique concepts are the primary factors behind its glorious success.

Conclusion

Hope the above essential information about Nykaa has encouraged you to keep your dream alive and attain immense success for your online business. If you are a Nykaa seller, you must spend some crucial hours understanding the business strategies of this platform. Being associated with this beauty platform can also provide you with an immense opportunity to connect with a solid customer base. The journey of Nykaa and Falguni Nayar is awe-inspiring and inspiring in various ways. Implementing their tactics can be helpful for your online business as well.

Tata Cliq Login Seller Guide to Sell Products on This Platform!

Tata Cliq Login Seller Guide to Sell Products on This Platform!

Tata Cliq is one of India’s most prominent eCommerce joints. This platform is associated with all the top-notch brands, and sellers have the immense opportunity to sell branded and top-demanding products on this platform. In addition to that, the Tata Cliq login seller page allows the seller to access their seller account on this platform. On this page, you can quickly view your orders, track your sales history, and manage your inventories.

Although it is a brand new platform, it has established itself as the market’s most demanding and reputed online store. In a short time, it marks its place in the customers’ hearts by delivering quality products. This platform is beneficial not only for customers but for sellers as well. It offers an alternative way to sell products and earn immense profits. This special edition of the blog will guide you through selling products on this platform.

Initial Steps to Start Your Journey with Tata Cliq

  • First, you need to email partnersupport@tatacliq.com to notify them of your interest in selling products on this platform.

  • Once you receive a response from them, you need to reply to the same email with further details, such as the product you want to sell, your business address details, your PAN card number, and your GST number. After sending these details, you have to follow the same email thread.

  • Once the Tata Cliq team receives your email, they will send you a seller agreement document which you need to download and sign agreement on three hundred rupees stamp paper.

  • This document also contains essential information on seller commission. This information is quite valuable and important to appear on your personal letterhead with your authorized signature.

  • After signing the documents, you have to send the documents to the “Tata Unistore 1st floor, Empire Plaza 2, Chandan Nagar LBS Marg, Vikhroli West Mumbai 400080” address.

  • Once you submit the documents, after a few days, you will receive another email from Tata Cliq with the attachment of the ECS(Electronic clearing service; that banks offer to automate your transactions) and Tata Cliq registration form. You must fill out the details and send them back to the same email address.

  • Finally, you will be required to send them a few copies of the GST certificate, a canceled cheque, product images, and a product selling license. After that, you will need to complete the seller verification; in this process, they will review and approve your account before allowing you to sell on this platform.

How Tata Cliq is Different From Other Platforms?

Every eCommerce platform has its own potential; this platform also has. However, Tata Cliq is a little different from other prominent eCommerce platforms. The factor that makes it stand out is that this platform only allows established branded products to be sold. As a seller, you can not sell your products or brand on this platform until or unless it is not a well-recognized one.

Essential Benefits of Selling Products on Tata Cliq

Provides Complete Control of Products Pricing

Once you register yourself on the Tata Cliq Login seller page, you will be able to have complete control over your products and their pricing. You can select to list your products at your selective price that is based on market conditions. You can make the essential changes in pricing as per your strategy. You will choose at what price you want to sell your products. You can start receiving customer orders after listing your products on this platform.

This Platform Provides Ultimate Exposure

Tata Cliq has more than one million active customers from all over the country. It is now considered India’s one of the biggest eCommerce platforms. At Tata Cliq, your products can get ultimate exposure to millions of customers. To gain their trust and make your products the most selling, you need to ensure that you are selling high-quality, demanding products.

24×7 Support From Tata Cliq Team

Tata Cliq is also available in the form of a mobile application that connects customers and sellers in real-time. This app provides a wide range of services to customers and sellers for buying and selling products on this platform. The enthusiastic support team of Tata Cliq provides all the necessary help and support to sellers throughout their selling journey. Their team is available 24×7 to answer all your queries, even if that is related to completing a transaction.

Sell Products From Anywhere

This quintessential eCommerce platform provides a great chance to sell your products from your comfort zone. This platform has various features that make it easier for you to sell your products with the help of a user interface. Becoming a Tata Cliq seller, you don’t require to be in a specific location to sell your products on this platform. You can sell from any corner of the country.

It is one of the most trusted eCommerce ventures, so it is a perfect place to start your eCommerce journey. At the same time, you can sell a wide range of products on this platform, such as fashion apparel for men, women, and kids, beauty products, footwear, kitchen accessories, electronics, perfumes, etc. So if you are looking forward to taking your business to the next level, you can land on the Tata Cliq Login Seller page.

Hassle-Free Management of Inventory & Orders

This platform offers an outstanding feature of managing your inventory robustly. On this platform, you can easily find out what products are available and what is unavailable to sell. You can sell your products on this platform without worrying about shipping as they handle the logistics. However, if you want to manage your inventories personally, you can take the help of any inventory management software like eVanik OWS. It can help you with the inventory reconciliation process as well.

What are Tata Cliq Seller Fees?

This is one of the essential parts that every seller wants to know about. The Tata Cliq seller fee is fixed, which you can receive when you list and sell products via this platform. You will get this fee as an amount after your product gets sold. You can find the seller fees on the Tata Cliq login seller page as a seller. You can visit this eCommerce portal’s official seller central website to know the exact fees.

What is Tata Cliq Seller Commision?

Tata Cliq seller commission is an amount given to the seller by this platform on every particular sale. This amount can vary based on products and region. You can go through the seller agreement form to get clarity on the commission. All the commission details are mentioned in that form, along with other charges.


Conclusion

Thus we can say that Tata Cliq is a much safer and more convenient eCommerce platform for selling a wide range of products. Easy product listing and impeccable services make this platform much more prominent and alluring for sellers to get aboard on. It has a strong enough customer base to make a reasonable sale. Secure payment transactions and amazing products attract customers to make their purchases. This platform makes their shopping experience more convenient and authentic than ever before. It is only a unique platform for sellers but also for customers.

7 Ways to Scale-up Your eCommerce Sale During Off-Season!

7 Ways to Scale-up Your eCommerce Sale During Off-Season!

Associating with eCommerce businesses requires robust sales, whether in-season or off-season. We are referring in-season to the festive season; this time of year can provide you with many opportunities to increase your sales and compellingly upgrade your revenue. But the real challenge is up-scaling your sales during the off-season; you must wonder how to cope with the off-season to let your business survive smoothly.

The off-season is challenging for every business; sales are meant to fall down during this period of time. Your eCommerce business can not survive long if you don’t implement various strategies to upscale your sales during the non-festive season. Implementing several mindful strategies to increase your eCommerce sales during the off-season would be best. Always keep in mind that festive seasons can not land up for a more extended period, so it is essential for you, as an online seller, to plan your sale strategy for the off-season. Here in this blog, we will mention some remarkable ways to help your eCommerce business make the most of the off-season. Let’s dig in and find out what ways you can implement to increase your sales during the off-season.

Impeccable Ways to Increase Your Sales During Off-Season

Sell Daily Essential Products on Marketplaces

Since the origin of the eCommerce industry, customers’ preferences have changed, and they are more likely to shop for products from an online marketplace. Since the eCommerce marketplaces are flooding with daily essential products, it has automatically provided a chance to increase your sales during the off-season as well. eCommerce channels such as Amazon, Flipkart, and Snapdeal are into selling daily essential products to their customers. So, as an online seller, you can also grab this opportunity to hike up your sales during the off-season. Customers require daily essential products during the whole year; it does not matter whether the festivals are around the corner or not. Hence, selling such products on marketplaces can upscale your eCommerce sale during the off-season as well.

Please Your Customers Throughout the Year

The ultimate key to increasing sales during the off-season is to keep your customers engaged and provide them with a pleasant shopping experience throughout the year. You can introduce new products to attract their eyes, or you can even make them able to send them quirky messages or emails on their birthdays and anniversary and offer them some discounts on products that you want to sell during the off-season. The key is making them believe they are essential to you. This tactic can help you immensely in terms of escalating your sales off-season. To provide them with a pleasant experience, you need to keep your inventory up to date. In this regard, you can use an inventory management system to manage your inventories appropriately. Various software, such as eVanik OWS, can provide this impeccable service and help your business thrive during the off-season.

Run an Off-Season Sale

Implementing an off-season sale is also the best option to increase your sales during the off-season. Customers always look forward to some discounts and offers while shopping online. In this scenario, if you provide them exactly what they want can undoubtedly increase your number of sales. Promising coupons, sales, or launching new products pushes customers to online marketplaces. As a seller, you have to do something fascinating for your customers to attract their attention and make them shop even if they don’t want to. According to market research, more than 65% of customers wait for a sale to shop from online stores. So plan an off-season sale and inform your customers through social media posts, emails, and Whatsapp messages. Create a FOMO ( fear of missing out) that they are really missing out on some tempting offers.

Go Social and Experience the Magic

If you cannot attract customers on marketplaces during the off-season, do not get demotivated because this is certainly not the end. You still have various sources that can effectively hike up your sales no matter what. Social media platforms are great alternatives to marketplaces in terms of attracting more eyes. Customers who shop online must be on social platforms such as Facebook, Instagram, and Pinterest. So to increase your off-season sales, you can explore these social platforms and interact with a massive number of customers. Make them aware of your new products and try everything, so they click on your products and get directed to your eCommerce page. Implementing this tip can effectively increase your conversion rate during the non-festive season.

Sell Seasonal Products

Suppose you are selling AC, cotton clothes, and all those kinds of stuff meant for summer, and customers usually don’t buy such products during the winter season because they don’t need that. But the twist is if you sell the same products in winter or winter products in summer at a pretty reasonable price, you can still generate revenue. You can announce an off-season sale or attractive discounts on such products that customers mostly find during a specific season. Just in case you cannot sell some specific products during its required season, you can offer a discount on them. Customers will surely buy them in no time. In this way, you can still manage to scale up your sales during the off-season.

Offer Customized Products to Your Customers

Optimizing your eCommerce business can also provide great flexibility to your business during the off-season. If you can browse the shopping pattern of your customers, it can become easier for you to offer them customized products as per their taste. According to a recent survey it has been found that customers prefer to buy customized products as it saves their time. Hence you can use this tactic to make their shopping experience more engaging. To know the past shopping behavior of your customers, you can use centralized inventory management software, which can not only reconcile your inventory but also provide essential information regarding your customers’ preferences.

Enhance the Quality of Your Products

In the end, enhancing the quality of your existing products can be the ultimate way to upscale your sales during the off-season. Having an outstanding product can be the USP that can help you attain more and more sales even during the off-season. You need to understand that eCommerce sellers get benefits during the festive season or holidays despite selling a bad quality or underrated product. But if the quality of your product is tremendous, customers may look forward to buying them in the off-season as well. Thus, it is crucial to maintain the quality of your product if you want to escalate your off-season sale.

Conclusion

Thus, these are some effective and practical ways to help you scale up your off-season sale. Do not lose hope if you are not able to sell your products during the non-festive season. The ways mentioned above can help you immensely achieve your economic goals during the off-season. However, apart from implementing the above ways, you should also subscribe to powerful eCommerce management software to automate your backend operations such as payments, inventory, shipping, returns, and accounting. In this regard, eVanik OWS can become your ultimate support.

Product Research Tips to Open the eCommerce Opportunities!

Product Research Tips to Uncover the Ultimate eCommerce Opportunities!

The mega opportunistic eCommerce industry is quite attractive for millions of sellers. But the biggest challenge is deciding what to sell to make the most of this alluring business. One excellent product idea can make you the king of this online business. However, the manifestation of that one product idea doesn’t come to your mind quickly, and you can not wait to let it strike your mind. You have to make it happen before establishing yourself as an eCommerce seller.

Once you decide that you are going to enter this industry, you need to analyze the whole market, and one thing that matters the most is product research. However, today you can sell anything on online marketplaces. But the fact is that during the initial period of your business, you need to offer something beneficial and authentic to your potential customers.

Always remember that you are not the only one in this realm; so many other sellers are already selling the same product that you may plan to sell. This is when you require to go through robust product research. Here in this blog, we will uncover some of the terrific product research tips you can use to sell the most demanding products on eCommerce platforms.

What is Product Research?

Before knowing the tips of product research, it is essential to know what actually product research is. Well, it is a practice by which you can discover a new product idea that can prove valuable for your eCommerce business. This method can help identify your product idea that meets the market demands and customers’ requirements.

Implementing product research can provide better results on ROI(return on investment) on your product. Product research involves gathering all the essential information about your targeted customers’ buying habits, requirements, demands, and what they like to shop more. Respectively, the product research method can help you to analyze the product concepts, competitors, and pricing.

Incredible Tips for eCommerce Product Research

Analyze In-Demand Products

In the starting phase of your online business, if you do not yet have any product idea in your mind, you can get inspiration from current in-demand products that fall into the bestseller category on prominent marketplaces such as Amazon and Flipkart. You can visit some of the famous social media platforms such as Facebook, Instagram, and Pinterest to check out their trending hashtags, and you might get enormous product ideas from there.

You can visit some brick-and-mortar stores to analyze customers’ most demanding products. Open your mind and analyze wisely which products are currently popular among the customers. Try not to convince yourself that your product idea is better than others. Do not underestimate the ongoing trends and demands, or you may put yourself at a loss. Once you get a product idea, you may require inventory management software to adjust your inventories on multiple eCommerce platforms automatically. In this regard, you can subscribe to eVanik OWS.

Read Out the Feedback and Reviews

While researching your products, you must read customers’ reviews and feedback on any prominent eCommerce platforms. Reviews can become the best way to evaluate the requirements and tastes of customers. You may develop a better understanding of what your customers like and what they do not like while shopping from an eCommerce platform.

You can visit Amazon, one of the giant eCommerce marketplace, and read out the feedback and reviews on their best-selling products. Customers often use this section to explain what they like and dislike about a specific product and what they recommend to make changes to buy that product again in the future. This practice can give you a broad idea of how customers think throughout their buying process. There are possibilities that you may land on an excellent product idea while analyzing feedback and reviews of customers. It can even provide you with an idea of what problems customers are facing, and you can take advantage of it by resolving them for your potential customers.

Check-Out B2B Marketplaces

Believe it or not, B2B marketplaces are a bonanza for attaining a new product idea for your eCommerce business. Various B2B marketplaces can expose an enormous number of product ideas that you can apply to your online business. Moreover, B2B marketplaces allow you to add any product to their cart, and you can source your supply directly from the eCommerce marketplaces if you like any specific product to sell.

Indiamart, Udaan, and Trade India are some of the few B2B marketplaces that can directly connect you with manufacturers, suppliers, and wholesalers from all over the country. These platforms have thousands of products you can explore and select to start your eCommerce journey. Exploring B2B marketplaces can be an excellent way to know what B2C platforms are selling. It is because most sellers only source their products from a B2B platform. Hence It can be one of the best tips for product research.

Become a Watchdog of Your Competitors

To make your eCommerce business successful and choose a niche product to sell, it is best to watch out for your competitors or other sellers to know what they are selling and what strategies they are applying to their business. But the fact is you can not analyze the journey of any typical sellers who are just doing good. You may require to go out of your way and find out the most prominent sellers or brands, for that matter, who have already come a long way and have a reputation in the market.

Take the help of google and other search engines of eCommerce platforms to analyze the top trending products and their sellers. Get inspiration from them but try to make a robust product plan that can help you in beating them and attract more customers. Also, it is not necessary that what works for them will work for you; if they are selling a most demanding product, you must try to sell such products that may have more potential to fulfill customers’ current requirements.

eCommerce Product-Based Criteria to Watchout Before Start Selling

  • Must analyze the product size and weight before selecting a product to sell on various marketplaces.
  • Check out the durability of your product.
  • See whether your product is seasonal or you can sell it throughout the year.
  • Check whether your product is helpful for the customers in terms of resolving any specific problem.
  • Must get assurance from the marketplaces if there are any restrictions on selling a selected product.

    These are a few product-based criteria that you must follow before selecting a product to sell on eCommerce marketplaces. You need to understand the fact that even an excellent product idea is worthless if there is no demand for that in the market. Obviously, you do not want to spend your money on products that don’t have the potential to attract customers and make your business valuable.

Conclusion

Thus, product research provides you with the immense opportunity to identify an appropriate product to sell and avoid making expensive mistakes. This technique can ensure that whatever product you select has a demand in the market and customers are looking forward to buying them. Once you get done with your product research, you need to fulfill the demands of your customers in a much more effective and quick manner. In this regard, you may require to get along with an order management software for eCommerce that can automate your backend operations such as payments, accounts, inventories, shipping, and returns. eVanik OWS can help with it most effectively.

What is Profit Margin & Its Importance For Online Business!

A Complete Guide to Profit Margin & Its Importance For Online Business!

Running an eCommerce business is challenging because of the immense competition in this field. It is hard to survive if you are not following the guidelines and are unaware of this business’s various dimensions. The latest research suggests that only 25% of eCommerce businesses survive, so managing every aspect of online business is crucial. To know the growth graph of your online business, it is essential to calculate your profit margin ratio.

To know the actual position of your business, it is imperative to know how much profit you are making from it. Running a business blindly can become the most prominent reason for business failure.

If you are new to this eCommerce business, you may find it much more challenging to manage your finances and calculate your profit margin. However, accounting software for eCommerce can help you manage your accounts efficiently, and once you can manage your finances properly, it will become much easier for you to know your profit margin. In this blog, we will mention what profit margin is and why it is vital for your eCommerce business.

What is Profit Margin?

A profit margin is a figure that is retained after deducting various expenses. In simple terms, we can say that, after selling your products successfully, what revenue you generate by selling one individual product category is known as the profit margin. A higher profit margin ratio indicates your eCommerce business’s good financial health. There are three significant types of profit margins that we are going to mention in the following points.

Gross Profit Margin

Gross profit margin usually refers to profit on a specific product or service rather than the entire online business. Analyzing the gross profit margin can help you determine the pricing strategy because a low gross profit margin means you need to bring changes to a specific product to make it worthwhile.

To calculate your gross margin profit, you need to subtract the price of products sold from net sales, divide the outcome figure by the net sales and get the ratio; you will get the gross margin profit in the form of a percentage. The formula is; [Total revenue-COGS]/Total revenue(x100). It can help you to bring changes in the pricing of your products.

Operating Profit Margin

The operating profit margin indicates how much the profit ratio you attain after spending money on some of the indirect expenses to run your business. It is generally calculated by dividing the operating profit by the total amount of revenue. Comparing the operating profit margin with the gross profit margin considers a range of other operating expenses such as warehouse rent, shipping charges, eCommerce platform fees, etc.

Most sellers don’t calculate the operating profit margin with the other expenses. Still, the collective calculation of such expenses can provide you with a clear insight into your business’s profit, and you might get to know how these expenses affect the profit of your online business.

Net Profit Margin

Net profit margin basically showcases the exact profit of the business after subtracting all the other expenses, including the cost of products sold, operating costs, and other expenses and taxes. Net profit margin gives you an idea about the overall success of your eCommerce business. If you acquire a higher margin rate, it indicates that your business is doing well.

If it’s not, it can be a matter of concern for you, and you must work on it religiously. On the other hand, you can also use the net profit margin to compare your business performance with your competitors as well. The net profit margin is the exact revenue of your business, and you must have clarity on it. In calculating your net profit margin, it is essential to manage your finances first; for that, you can use accounting software for eCommerce.

How to Increase Your Profit Margin?

Cut Down Your Operating Expenses

To increase your profit margin, it is best to minimize the costs of your operational expenses. However, knowing what you need to cut down on your operating expenses is quite challenging. It can be tricky because there are various essential expenses you can not reduce, such as several fees, charges, and taxes.

To successfully reduce operating expenses, you need to analyze your business operating expenses closely; only then can you decide what you can cut down and what not. Instead of taking first-hand services, you can optimize and outsource them successfully.

Hike up Your Product Price

Generally, eCommerce sellers have this fear that if they raise their product prices, they might lose their essential customers, or their customers may abandon them. However, if you provide a pleasant shopping experience to your customers and they are already happy with your product, you can increase your product prices.

We are not saying that it will be easy for you; you need to use some psychological marketing tactics. For example, if you are selling a single product for Rs.150, it will be great to sell a combo product at Rs. 200. It can be a great idea to increase your product by selling one item at an average price and one at an increment price. Such a tactic can help you attract more customers as they might think they are getting a good deal. This practice can help in increasing your profit margin immensely.

Increase The Customers’ Trust

Whether you believe it or not, you need to understand the fact that the trust of the customer is everything you require to run your eCommerce business and increase your profit margin rate.

As an eCommerce seller, gaining the customer’s trust is essential. Now the question is, how will you do that? Well, in this regard, an enormous number of reviews on your product page can help you with it. Positive feedback or reviews have the impeccable power that develops trust in your potential customers and makes them invest in your products.

Increase Your Average Order Value

It is vital to increase your profit margin to increase your average order value(AOV). If you are unaware of the average order value, you need to know that AOV is the average amount a customer contributes per transaction in your online store. To calculate your average order value, you need to use a simple formula; Divide the total revenue by a total number of orders, and the outcome you will get is your average order value.

As an online seller, you can receive higher profit margins by increasing your AOV, and to increase your AOV, and you may require forcing your customers to spend less money. You can offer them free shipping on any exact order amount. You can implement upsell and cross-sale and offer them a complementary product along with any specific product they want to buy.

Conclusion

Hence, these are some of the ideal ways that help you to increase your profit margin. In the points mentioned above, you might have understood why it is essential to know about the ratio of your profit margin graph. Now, undoubtedly, we can say that enhancing profit margins is a profitable strategy for your eCommerce business.

A higher profit margin can make your business stand out from the competition and make it sustainable for longer. It doesn’t matter how new or old your eCommerce business is, you must know about your profit margin and manage your finances accurately. In this regard, you can use eVanik OWS’s help for compelling management of your accounts.