Avoid These Seven eCommerce Mistakes & Let Your Business Thrive!

Avoid These Seven eCommerce Mistakes & Let Your Business Thrive!

We all are human, and humans tend to make mistakes. But when you are planning to get aboard in the eCommerce industry, you can’t afford to make continuous mistakes. A study says that approximately 75% of new online businesses fail because they fail to avoid these mistakes. Since the eCommerce industry is a cost-effective business, you may underestimate the risks and mistakes in the beginning. However, starting an eCommerce business, you have to focus more on survival than on the other aspects of this business.

Some of you may make mistakes unknowingly in the initial stage of your business, and it can affect the growth of your online business later. As a seller, you have to make sure that you are capable of providing top-notch services to your customers. Customers have thousands of options available, and somehow, if you miss a chance to fulfill their orders efficiently, they may simply switch to your competitors. To tackle this situation soundly, you must know the eCommerce mistakes that you need to avoid in terms of managing your business effectively and efficiently. In this blog, we have mentioned seven eCommerce mistakes you must avoid.

Seven eCommerce Mistakes That You Must Avoid

No Market Research Before Starting

If you are about to start any business, it is essential to do some research before your start. Specifically, it is necessary to research the latest market trends in the eCommerce industry. It is one of the sellers’ most common mistakes before starting their eCommerce business. Suppose customers are more likely to buy products from the latest trends and you’re launching a new but outdated product on marketplaces; who will buy them? Undoubtedly, no one, and if some may, but then also it can’t provide you the expected ROI. Market research does not only refer to research only about the latest trends, but you also need to rotate your eyes on the other aspects as well, such as what your competitors are selling and what customers prefer more to buy from an eCommerce platform.

Selecting a Wrong eCommerce Platform

You must choose the right platform to start your online business as an eCommerce seller. It is essential because it is the base of the eCommerce business. Suppose you fail to choose the right platform. In that case, you may lose the heavy opportunity to make your business successful in generating revenue and making an enormous customer base. As a startup, you must choose platforms with a solid customer base and credibility in the market, such as Amazon, Flipkart, Myntra, etc.

These prominent platforms have the potential to accelerate the growth of your online business and make it stand out from the competition. As a new seller, you must know the nature of whichever platform you choose to sell your products. Look closely at what categories they are offering and what charges they will deduct from your every order.

No or Less Promotion of Product

If you are new to the marketplaces and customers are not aware of your products, then it is crucial to run promotions related to your products. It is evident if customers won’t get to know about your product, how they will buy it. So in this scenario, you need to make several promotional strategies to make your customers aware of your product. It can be one of the sellers’ huge mistakes in not promoting their products at all. In lack of promotional activities, your business may fail, and you won’t be able to re-establish your online presence.

Why take such a risk when you still have the chance to make it a successful affair for you. Several platforms offer promotional features to their sellers, and you just need to invest a little amount and go with the flow. Promotions can effectively attract customers and let it survive at multiple eCommerce sites. Believe it or not but promotions are the crucial step in establishing an online business or launching a new product.

Lack of Inventory Management

As an eCommerce, you may start selling a small number of products, but as soon as your business starts expanding, you have to manage your inventories first. Inventory management is imperative for any eCommerce business, especially if you want to become a multichannel seller and sell your products on various platforms. Due to the poor inventory management, you can not only miss out on a solid customer base but may also lose on a heavy revenue generation factor.

So it is better to get along with any powerful inventory management software such as eVanik. Such software can provide you with real-time inventory reports. Getting along with software can also save you from overstocking. Apart from that, it effectively helps with reconciling the other inventory-related issues.

Complicated Checkout Process

In the eCommerce world, acquiring the buy box section is essential. To reach this section, you need to ensure that your customers can quickly checkout and buy your products. If the checkout process is complicated and not preferable for the customers, they might not buy your products or simply abandon the cart. To escape this situation, you need to check if the eCommerce platform is offering prominent payment modes or not. There should be the option of credit, debit, Upi, and cash on delivery feature on the platform. Apart from that, if there is any buy now pay later option, you must acquire that also because it can attract customers and make them buy your product even if they don’t need it.

Ignoring Customers’ Feedback

Various sellers on major eCommerce platforms don’t know the necessity of replying to customer feedback or making product changes according to customers’ preferences. This is the reason why they aren’t able to make enough sales. Thus it is one of the biggest eCommerce mistakes that most sellers make today. If you are in the process of selling your products on multichannel or have already started your journey, you should give importance to the feedback of customers.

Understand that you are in this business for customers, and your business may survive because of the customers. So there is no denying the fact that you must focus on what your customers are saying. Must reply to their reviews, in this way you make them feel special and they may become your loyal customers.

Clumsy Product Listing Quality

Apart from all other mistakes of the eCommerce business, meager product listing quality is the specific one, and it can ruin your entire hard work if not done correctly. Most sellers do not focus much while listing their products on any eCommerce channel. They don’t see whether the description is suitable, the title is accurate, and whether the product quality is good or not.

Be aware if you are also doing the same because it can negatively affect your entire business. Think from a customer perspective, will you buy such products that have a poor appearance? It might not make sure that you are adding good quality images, embellished descriptions, and attractive product titles along with the relevant title.

Conclusion

Making eCommerce mistakes is inescapable, and you may struggle to get back on track and make your robust online presence as a prominent seller. However, if you are in the learning process, you must consider the above points and try to resolve them as soon as possible. You can not afford to indulge in such mistakes if you envision expanding your online business and making it successful at any cost.

While associating with the eCommerce business, you need to put your customers first and provide them with a pleasant buying experience. Try to know the customer’s shopping behavior and fix all the hurdles coming in the way of order fulfillment. In this regard, you can subscribe to any automatic order management software such as eVanik OWS to eliminate several issues and speed up this process.

How Does Meesho and Other eCommerce Reselling Apps Work in India!

How Does Meesho and Other eCommerce Reselling Apps Work in India!

During the COVID-19 pandemic, life put us all on lockdown. According to research, more than 65% of customers still do not prefer to visit a brick-mortar store. This was when sellers and brands planned to sell online, and they adapted the eCommerce platforms and apps as their ammunition. During this period, India’s eCommerce business tendency is snowballing. Business minders come up with the idea of reselling the products, and this is easy to start and doesn’t even require a lot of money to invest.

Nowadays, resale has become a full-fledged business that can let you generate more revenue than a paycheck. You must wonder what exactly reselling is and how reselling apps work. In this blog, you will find how this eCommerce business model works, what reselling is, and how Meesho and other reselling apps work. Let’s go in and dig out all the required information about reselling and reselling apps.

Definition of Reseller and Reselling Apps

First of all, let’s focus on the reseller; well, a reseller is someone who purchases products in bulk from a manufacturer, wholesaler, or retailer and then sells those products to their own customers on a high-profit margin. Additionally, you have the opportunity to share the product catalog through Facebook, WhatsApp, Instagram, and social media with your customers. This form of business is also known as social commerce. There is a slight difference between seller and reseller, seller can not resell their products via any other medium other than an eCommerce platform.

This business model is quite popular in India because it doesn’t require a hefty investment. With the thriving popularity of reselling, reselling apps such as Meesho have entered the market to modify this business model. This social commerce platform has grown tremendously over the past few years. Reselling apps allow you to make the payment only after a customer confirms an order, in case you are buying reselling products from the social commerce platform or app only.

How Does Messho Work as a Social Commerce Platform?

Undoubtedly, no such introduction is required for the social commerce platform or reselling app Meesho. This platform has changed the entire picture of reselling. It has to provide unexpected exposure to the resellers and make it easier for them to sell their products and attain decent revenue. Payment transactions with Meesho are safe and speedy. It offers very low-cost refunds and delivery options as well. This reselling app has emerged as a trusted brand by more than 3 million resellers across India. The recent advertisement of Meeshos’ says “Chote Paise Badi Shopping,” which perfectly describes the app’s service to its customers.

It has provided tremendous opportunities for small businesses to come aboard and sell their products promptly. Without the requirement of heavy investment, you can start your own business today with Meesho. The tagline of this reselling app is “Not just a homemaker, but as a Meesho Entrepreneur.” Numerous homemakers have now connected with this app and run their businesses successfully.

What is the Operating Process of Meesho?

As you already know, Meesho is essentially social commerce and operates on a D2C (Direct-to-customer) eCommerce business model. As a reseller, you have the advantage of promoting your available products on your social media platforms, WhatsApp, etc. expanding the scope of selling your products. Products will be offered by a third-party manufacturer who is associated with Meesho. You can say that reselling with Meesho is an uncomplicated and compelling way to work from home and generate revenue.

Meesho charges a cost of commission of between 15%-20% on all items sold by the reseller. However, it charges significant penalties on product returns. This app has more than 700 employees and is focused on a market of over 15 million resellers. This social commerce brand claims to have a presence in over 800 locations.

To sell your products successfully with n on Meesho, you can take the help of eVanik OWS as a marketplace reconciliation software. It can help you analyze your rivals’ pricing strategy and let you grow immensely.

What are the Products you can Sell on Meesho?

Meesho has a diversified range of product categories. All products are inspected to check for quality purposes, and Meesho ensures that they are shipped responsibly. You may find resale items from Meesho as well. It facilitates you to sell a distinctive product range and expand your customer base. Following are Messho’s product categories from which you can select and sell.

  • Kitchenware products
  • Women’s Clothing
  • Men’s Clothing
  • Kids Clothing
  • Household Products
  • Home furnishing products
  • Beauty products

    Customers prefer to shop from this platform because all the products available are budget-friendly. This social commerce app’s future plan is to have approximately 100 million active customers and add more than 50 million products in its categories by the end of 2022.

Challenges you can Face While Selling on Meesho

Well, Resellers, advantages come with challenges. Thus, this app also has several business challenges you may experience while selling products on this platform. Let’s have a quick sneak peek into Meesho’s business challenges.

  • High Distribution Cost

The initial stage of Meesho began with the ethnic fashion category, targeting homemakers and women who were running their boutiques and reselling their products through social media applications. During the pandemic, the distribution costs have significantly impacted the financial aspect of this platform. Because customers prefer to buy face masks, sanitizers, personal care products, and groceries online. They have fewer opportunities to go out and attend any function. Thus the requirement for ethnic clothes and beauty products gets reduced. However, this app has now started to offer personal care products along with other above-mentioned product categories.

  • Poor Product Quality

Most customers reported that the product they purchased from Meesho was of poor quality. It can be the reason that this app has still not made its way to reach out to urban customers. Indeed this app is famous in small cities but has to sell quality-based products to reach urban customers. As a reseller, if you buy products directly from Meesho there are chances you may end up selling poor-quality products to your customers.

  • Delay Delivery/Critical Customer Support

Another business challenge you can face on this app is the delay in delivery and poor customer support. Numerous customers have reported that their order gets delayed frequently. When orders get delayed, customers try to reach out to the support team to seek information about the status of their order. But unfortunately, in so many cases, Meeshos’ customer support team fails the customer. Only can only imagine the level of dissatisfaction experienced by such customers.

Thus, if you want to sell through the Meesho app, you may occasionally have to face such challenges. On the other hand, you can still upsurge your revenue by enhancing the listing quality of your products on Meesho.

Other Reselling Apps in India

  • Shop 101

This reselling app represents itself as the number one reselling app in India. It has diversified product categories from clothing to home decor, kitchen, beauty, electronics, etc. They have approximately 50 lakh four-star rated resellers.

  • OLX

You must be aware of this app; it is pretty old in the social commerce business model. This user-friendly reselling app works exactly as an advertisement does in a newspaper. One can resale and buy furniture, household items, cars, electronic appliances, etc., from OLX. It provides a unique chat box function that helps you connect with customers directly.

  • eBay

eBay is another most popular app in India and worldwide. You can buy and sell products through eBay from any location in the world. You can sell almost everything on this platform, such as clothing, vehicles, cosmetics, jewelry, and electronics. This app has over ten thousand downloads on Google play.

Conclusion

The vast eCommerce market has diversified opportunities for you to start your own business. It can make you self-reliant and increase your confidence to live the life you want. Reselling business model is getting adopted by thousands of people every day. You can also grab this opportunity and start selling through above mentioned social commerce platforms. However, whether it is a small or a big business everyone should have a track of their finances. In this regard, you can take the help of the payment reconciliation service of eVanik OWS. It can help you with hassle-free payment proceedings and keep a record of your every transaction.

Five Quintessential Ways to Delight the Customers & Enhance Their Experience!

Five Quintessential Ways to Delight the Customers & Enhance Their Experience!

In eCommerce or any other industry, customer satisfaction is the essential aspect that should be taken care of without being disrupted. Since the eCommerce industry is growing immensely, competition is automatically higher than ever. As a seller, you have to think out of the box to satisfy your potential customers the most and run your business successfully. Customer satisfaction is the key to earning profits and establishing your online presence robustly.

Specifically, poor customer reviews can never let your business grow as per your expectations in the eCommerce business. On the other hand, a delightful customer experience can improve your sales and let your business flourish immensely. However, in this fast-paced eCommerce era, it is not an easy task to satisfy your customers in the first place. You have to make several changes and initiate some advanced technology to help you in the vital process. To fulfill the demands of your potential customers and meet their expectations, you can take the help of sales order management software such as eVanik. It can overall support your business in many terms and ultimately help in enhancing the customer experience. In this particular blog, we have mentioned some of the ultimate ways to delight your customers and enhance their shopping experience.

What are the Customer’s Expectations While Shopping Online

The dynamics of online shopping have changed since the pandemic. Nowadays, more customers rely on online shopping to buy specific items for themselves. There is nothing that they can not buy from an online store. From household products to electronics, everything is available online. The eCommerce industry is growing rapidly, and due to its powerful impact on customers, leading brands are also taking part in this race. Since every product and brand has its online presence, customers lookout for quality products and a more personalized shopping experience. According to a recent survey, more than 65% percent of customers want a customized or personalized online shopping experience. Let’s find ways that can help you in enhancing the customer experience.

Five Imperative Ways to Enhance Your Customer Experience

Adopt Real-Time Data

Believe it or not but accurate behavioral and transactional data is the infrastructure of any great eCommerce strategy. You can not understand your customers and their needs without timely and reliable insights. You need to offer them the products they most likely prefer to buy. It will help if you hit while the iron is hot by having your campaigns respond to customers’ behavior as they browse. You can change your products to the feature items that customers may have viewed within that same session. It can help you be more targeted with what you show your customers and turn potential customers into valuable ones. To adopt real-time data, you can use any order management software available in the market.

Automate Your System

If you still believe in doing things manually, let me tell you that you won’t be able to delight your customers ever. In this techno-friendly world, every customer wants to get their orders quickly and without errors. Manual ways of processing an order involve human errors. These errors can lead you to upset your valuable customers, and errors can be related to invoices, shipping, payments, and inventory. Suppose a customer places an order not available in your stock, it will highly disappoint your customer. They can buy that product from any of your competitors and may not ever turn back to you again. That is why you need to automate your system. It will diminish the errors and fasten up the entire order fulfillment process. Multichannel order management software is the best option to automate your entire system.

Proceed with Personalization

As we have already mentioned above, customers want to have a personalized shopping experience these days. So it is vital to increase engagement with your customers to provide them with a more personalized experience. This element can impact the overall customer satisfaction and works against the selling strategy of your competitors as well. To provide your customers with an extraordinary personalized experience, you can send them personal emails, and alerts and send them free items with their ordered products. Pampering them will not harm your business in any way but can help you grow your business. You should ensure that you create an intimate shopping journey for your customers so that they can remember you and may get back to you in the future.

Maintain Genuine Pricing

The price you choose for your product also plays an essential role in delighting your customers. It has always been an enduring topic among online shoppers. While shopping online, customers always compare the price of the same product with several eCommerce websites and sellers. They always want to purchase the products at a lower price. If the customer finds the same product at a lower price than yours, they will go for that. However, if you don’t want to change the prices of your products, you have to justify that in terms of quality and features. It is the only way to sell your products on your terms without dissatisfying them.

Fastest Shipping & Delivery

Shipping and delivery are a crucial part of eCommerce businesses. To delight your customers and enhance their shopping experience, you have to look forward to cutting down the shipping charges. It is a harsh reality that customers don’t want to spend a single penny apart from the cost of the product. However, customers want to get their products delivered to their doorstep as soon as possible. It can be the most challenging factor for you to be an eCommerce seller. To resolve this issue, you can tie-up with the fastest delivery service, in this way you will be able to satisfy your customers. If you sell your products on Amazon, you can take the FBA service to accelerate the shipping and delivery.

Conclusion

There are so many critical elements that can affect customer satisfaction in the eCommerce industry. To delight your customers and earn the targeted profits, you must prioritize your business to provide your valued customer with the best shopping experience ever. Always remember that a happy customer is a key to generating revenue. However, sometimes you may not be able to fulfill all the demands of your customers. To tackle that scenario, you can subscribe to several eCommerce management software that can help you with providing the best customer satisfaction. It can help you manage your orders and inventories and provide you with the features of payment reconciliation, shipping reconciliation, and returns. Returns are also an essential part of the business that can help you enhance your customer satisfaction. So what are you waiting for? Go ahead and do the needful to enhance your customers’ experience.