How Does Meesho and Other eCommerce Reselling Apps Work in India!

How Does Meesho and Other eCommerce Reselling Apps Work in India!

During the COVID-19 pandemic, life put us all on lockdown. According to research, more than 65% of customers still do not prefer to visit a brick-mortar store. This was when sellers and brands planned to sell online, and they adapted the eCommerce platforms and apps as their ammunition. During this period, India’s eCommerce business tendency is snowballing. Business minders come up with the idea of reselling the products, and this is easy to start and doesn’t even require a lot of money to invest.

Nowadays, resale has become a full-fledged business that can let you generate more revenue than a paycheck. You must wonder what exactly reselling is and how reselling apps work. In this blog, you will find how this eCommerce business model works, what reselling is, and how Meesho and other reselling apps work. Let’s go in and dig out all the required information about reselling and reselling apps.

Definition of Reseller and Reselling Apps

First of all, let’s focus on the reseller; well, a reseller is someone who purchases products in bulk from a manufacturer, wholesaler, or retailer and then sells those products to their own customers on a high-profit margin. Additionally, you have the opportunity to share the product catalog through Facebook, WhatsApp, Instagram, and social media with your customers. This form of business is also known as social commerce. There is a slight difference between seller and reseller, seller can not resell their products via any other medium other than an eCommerce platform.

This business model is quite popular in India because it doesn’t require a hefty investment. With the thriving popularity of reselling, reselling apps such as Meesho have entered the market to modify this business model. This social commerce platform has grown tremendously over the past few years. Reselling apps allow you to make the payment only after a customer confirms an order, in case you are buying reselling products from the social commerce platform or app only.

How Does Messho Work as a Social Commerce Platform?

Undoubtedly, no such introduction is required for the social commerce platform or reselling app Meesho. This platform has changed the entire picture of reselling. It has to provide unexpected exposure to the resellers and make it easier for them to sell their products and attain decent revenue. Payment transactions with Meesho are safe and speedy. It offers very low-cost refunds and delivery options as well. This reselling app has emerged as a trusted brand by more than 3 million resellers across India. The recent advertisement of Meeshos’ says “Chote Paise Badi Shopping,” which perfectly describes the app’s service to its customers.

It has provided tremendous opportunities for small businesses to come aboard and sell their products promptly. Without the requirement of heavy investment, you can start your own business today with Meesho. The tagline of this reselling app is “Not just a homemaker, but as a Meesho Entrepreneur.” Numerous homemakers have now connected with this app and run their businesses successfully.

What is the Operating Process of Meesho?

As you already know, Meesho is essentially social commerce and operates on a D2C (Direct-to-customer) eCommerce business model. As a reseller, you have the advantage of promoting your available products on your social media platforms, WhatsApp, etc. expanding the scope of selling your products. Products will be offered by a third-party manufacturer who is associated with Meesho. You can say that reselling with Meesho is an uncomplicated and compelling way to work from home and generate revenue.

Meesho charges a cost of commission of between 15%-20% on all items sold by the reseller. However, it charges significant penalties on product returns. This app has more than 700 employees and is focused on a market of over 15 million resellers. This social commerce brand claims to have a presence in over 800 locations.

To sell your products successfully with n on Meesho, you can take the help of eVanik OWS as a marketplace reconciliation software. It can help you analyze your rivals’ pricing strategy and let you grow immensely.

What are the Products you can Sell on Meesho?

Meesho has a diversified range of product categories. All products are inspected to check for quality purposes, and Meesho ensures that they are shipped responsibly. You may find resale items from Meesho as well. It facilitates you to sell a distinctive product range and expand your customer base. Following are Messho’s product categories from which you can select and sell.

  • Kitchenware products
  • Women’s Clothing
  • Men’s Clothing
  • Kids Clothing
  • Household Products
  • Home furnishing products
  • Beauty products

    Customers prefer to shop from this platform because all the products available are budget-friendly. This social commerce app’s future plan is to have approximately 100 million active customers and add more than 50 million products in its categories by the end of 2022.

Challenges you can Face While Selling on Meesho

Well, Resellers, advantages come with challenges. Thus, this app also has several business challenges you may experience while selling products on this platform. Let’s have a quick sneak peek into Meesho’s business challenges.

  • High Distribution Cost

The initial stage of Meesho began with the ethnic fashion category, targeting homemakers and women who were running their boutiques and reselling their products through social media applications. During the pandemic, the distribution costs have significantly impacted the financial aspect of this platform. Because customers prefer to buy face masks, sanitizers, personal care products, and groceries online. They have fewer opportunities to go out and attend any function. Thus the requirement for ethnic clothes and beauty products gets reduced. However, this app has now started to offer personal care products along with other above-mentioned product categories.

  • Poor Product Quality

Most customers reported that the product they purchased from Meesho was of poor quality. It can be the reason that this app has still not made its way to reach out to urban customers. Indeed this app is famous in small cities but has to sell quality-based products to reach urban customers. As a reseller, if you buy products directly from Meesho there are chances you may end up selling poor-quality products to your customers.

  • Delay Delivery/Critical Customer Support

Another business challenge you can face on this app is the delay in delivery and poor customer support. Numerous customers have reported that their order gets delayed frequently. When orders get delayed, customers try to reach out to the support team to seek information about the status of their order. But unfortunately, in so many cases, Meeshos’ customer support team fails the customer. Only can only imagine the level of dissatisfaction experienced by such customers.

Thus, if you want to sell through the Meesho app, you may occasionally have to face such challenges. On the other hand, you can still upsurge your revenue by enhancing the listing quality of your products on Meesho.

Other Reselling Apps in India

  • Shop 101

This reselling app represents itself as the number one reselling app in India. It has diversified product categories from clothing to home decor, kitchen, beauty, electronics, etc. They have approximately 50 lakh four-star rated resellers.

  • OLX

You must be aware of this app; it is pretty old in the social commerce business model. This user-friendly reselling app works exactly as an advertisement does in a newspaper. One can resale and buy furniture, household items, cars, electronic appliances, etc., from OLX. It provides a unique chat box function that helps you connect with customers directly.

  • eBay

eBay is another most popular app in India and worldwide. You can buy and sell products through eBay from any location in the world. You can sell almost everything on this platform, such as clothing, vehicles, cosmetics, jewelry, and electronics. This app has over ten thousand downloads on Google play.

Conclusion

The vast eCommerce market has diversified opportunities for you to start your own business. It can make you self-reliant and increase your confidence to live the life you want. Reselling business model is getting adopted by thousands of people every day. You can also grab this opportunity and start selling through above mentioned social commerce platforms. However, whether it is a small or a big business everyone should have a track of their finances. In this regard, you can take the help of the payment reconciliation service of eVanik OWS. It can help you with hassle-free payment proceedings and keep a record of your every transaction.

How to Register your Business on Shopsy & Make Most of It!

How to Register your Business on Shopsy & Make Most of It!

The increasing number of eCommerce platforms is not going to stop there only. With every passing year, there comes a new member in the race. This growing industry presents new agile competitors whenever sellers want to settle down and sell their products peacefully. Nowadays, Shopsy is the new baby of this industry. Some of you may have heard of it, and some of you may not. Well, we always want to keep you aware of your competitors, so we are here with our new blog. In this particular blog, we have tried to cover all the information that you may need to know about.

Being in eCommerce, you need to know the potential of selling on every new channel. This eComm venture is the trending talk of the town. It is pretty famous on all the social media platforms because Shopsy is a form of a social commerce platform. If social media channels are popular in India, then this S-comm venture will indeed be known soon. This particular blog contains a lot about this new eCommerce endeavor. You will get to know what Shopsy is, and we have also mentioned the registration process on this platform. Apart from that, you will get to know about S-commerce or social commerce. Let's get in and dig out all the vital information about it.

What is Social Commerce?

Before knowing about Shopsy, you need to understand what social commerce is. Well, this new form of eCommerce industry has more than 65.3 billion markets right now, and it is predicted to grow to 89.16 billion by next year. This is only the Indian figure; globally, it is pretty high. Social commerce is the practical process of selling your products directly on various social media platforms. In this form of eComm, everything takes place right on a particular social media platform, from product discovery and research to the check-out process. In the current scenario, Facebook, Instagram, and Pinterest allow social commerce. While scrolling down their social media accounts, customers can find some ads for shop now or buy now through the app. They can simply buy the product and carry on surfing if they want. It is a new strategy to attract shoppers and generate sales effectively.

What is Shopsy?

Now, if we talk about Shopsy, it is a brand new social commerce launched by Flipkart in July 2021. This one-year-old venture has gotten a kick a few months back and is not trending everywhere. It's a free-selling social commerce platform for sellers to sell their products online across India. As a seller, you can list your products on Shopsy and reach out to almost 100-500 million budget-friendly customers. This brand new platform has established a vast distribution network between sellers and resellers. This platform provides an opportunity to sell your products to those customers who are not informed much about e-shopping through resellers. Lets' see as a seller how you can sell your products on Shopsy.

The Registration Process on Shopsy

To sell your products through this platform, you must register as a Shopsy seller. You can complete the registration in a few essential steps.

  • Sign up on this platform via your mobile number and email id.
  • Now via Pincode check if it is serviceable in your area or not.
  • Upload your GSTIN number.
  • Provide your sample signatures and a copy of the canceled cheque with the printed business name.
  • Now you are ready to list your products on this platform.
  • You are good at selling your products without any hurdles.

Why Sellers Are Choosing This Platform to Sell Their Products

There is a positive buzz about this social commerce platform in the market, and sellers are moving toward this platform because there is a low commission and a high-profit margin. In a few following steps, you will know why sellers are choosing Shopsy to sell their products online.

  • This platform is way more convenient for sellers to sell their products promptly.
  • There are no hidden fees, less paperwork, and no extra costs that a seller has to pay to sell their products.
  • Zero percent commission for products under 0-500gms.
  • No professional photoshoot is required for sellers. You can click the product image through your phone and upload it.
  • Hassle-free pick-up and delivery of products through more than 200 pick-up hubs associated with ten thousand delivery agents.No trademarks are needed to sell your
  • products on Shopsy.
  • You can get complete access to the latest market trends.
  • This platform provides you the Selection and pricing insights you can use to understand better growing your business.

Online Seller Guide For Shopsy Sellers

As a Shopsy seller, you can expand your online business while acquiring multiple benefits. By following the several easy steps, you can reach approximately 500 million customers in India. Here is an online seller guide to selling your products efficiently and generating immense revenue.

Add an Attractive Picture of Your Product

Images play a crucial role in selling your products on any eCommerce website. However, you don't need to meet any image guidelines on this platform. Shopsy offers a seamless process of adding images by excluding any image guidelines. You can simply put your products on the tabletop and click the images with the help of your mobile phone. What matters the most is the clarity and the angles.

Add Informative Description

To attract your potential customers, you need to add an informative product description. You need to highlight the unique features of listed products on Shopsy. It should be to the point and easy to understand for customers. Descriptions provide a better understanding of the products and affect the shopping decision of the customers.

Maximum Product Listings Lead to Higher Sales

As a Shopsy seller, you can utilize tolerant brand and image guidelines. Unlike any other eCommerce website, product listing is relatively easy on Shopsy. The more products you will list, the higher sales you can receive. It is because with the diversified range of products you will be able to meet the demands of a customer.

Apart from this, you must keep an eye on your competitors and manage your inventory like a pro. Managing your inventory can become easier with the help of inventory management software such as eVanik OWS. This automated feature can provide you with stock-in and stock-out information. It is essential to prevent out-of-stock situations.

Conclusion

This is all about Shopsy you must know to start selling products on this platform. It is an outstanding platform for those who want to spend less and earn more. This platform provides you so many benefits that are cost-effective and easy to run your business. However, once you are done with the registration process and start selling your products, you must keep a few things in mind. One of them is inventory management; you should not miss out on this point as a seller. Poor inventory management can lead to business failure. So it is better to handle it via any automatic software. It will save time and money and provide immense opportunities to maximize your sales on Shopsy.