Six Spectacular Women Entrepreneurs of the eComm Industry!

Six Spectacular Women Entrepreneurs of the eComm Industry!

There is no such thing that women can't do. If she can be a housewife, she can also be a CEO. She has conquered all the fields that were made only for men according to our orthodox society. Today she is a pilot, doctor, lawyer, army officer, and yes, an eCommerce entrepreneur as well. Talking about the eCommerce industry, it is the one sustainable business that is India's present and future. Digitalization has changed this industry drastically, but unfortunately, the difference between men and women still persists. However, nowadays, it doesn't matter whether people have changed their hypocritical thoughts or not. Our women are breaking all the barriers and have proved that they can achieve everything they deserve.

Here in this special edition of our blog, we have mentioned some of the spectacular women entrepreneurs who have immensely changed the eCommerce industry forever with the help of the eCommerce sellers’ softwares. They are successfully running their business and making India digitally stronger and proud. Let's know some interesting facts about these astounding women entrepreneurs.

Women Entrepreneurs of Indian eCommerce Industry

Ghazal Alagh (Co-founder of MamaEarth)

MamaEarth is one of the leading skincare brands in India. It has marked its thriving place in the eCommerce industry just a few years back. In the year 2016, Ghazal Alagh founded MamaEarth, India's first toxin-free skincare brand. Born in Gurugram, Haryana, she has completed her graduation from Punjab University. During an interview, she said that it was a real task for them to find one suitable skincare product that does not contain any harmful chemicals. To bring a change and resolve this issue forever, she started researching the scope of bringing chemical-free skincare in the Indian market. And that's how she introduced MamaEarth. She is among one of the sharks from the tv show “Shark Tanks."

Vineeta Singh (CEO, Sugar)

Sugar cosmetics is one of India's top leading cosmetic brands. It's a prominent D2C brand whose net worth is more than 6 million dollars. Vineeta Singh founded Sugar in the year 2015, and it's her third startup which works tremendously. She has done her studies at IIT Madras and IIM Ahmedabad. At the age of 23, she has refused the job offer of 1 cr annually to start her own company. She wanted to start her own HR company, but it didn't go well. However, later she experienced that the Indian market would change, soon becoming digital. This leads her to establish SUGAR, which has sooner become a renowned beauty brand in India. She didn't opt for B2B or B2C but decided to take a risk with D2C. However, with the help of online business management software, she has successfully set a benchmark in the D2C business. This lady with beauty and brains appears as a judge in the popular tv show “shark tank".

Zaiba Sarang (Co-founder, iThink Logistics)

You must agree on this note that shipping is one of the essential parts of the eCommerce industry. Zaiba Sarang is one of the highly acknowledged women entrepreneurs in the eCommerce industry who has founded iThink Logistics. It's a Mumbai-based leading shipping and logistics company that promptly provides logistics services to various eCommerce platforms. Zaiba belongs to a lower-middle-class family of Maharashtra. She struggled a lot to get her education and achieve her dreams. She stood up for her rights and completed her graduation in computer science. After her graduation, she worked with several private organizations. She always wanted to establish her own business, and she did it successfully.

Richa Kar (CEO, Zivame)

Every Indian woman will always be grateful to Richa Kar for making it a hassle-free lingerie shopping experience with Zivame. Before Zivame, no one could ever imagine shopping for lingerie online with a single click button. Richa Kar has brought a revolutionary change in how we look at lingerie shopping. Lingerie shopping was a discomforting battle for Indian women, but she has efficiently provided a solution. Born and raised in Jamshedpur, Richa has done her graduation in engineering. After her master's, she was associated with Victoria's secret's famous brand. Later she realized that there are not enough lingerie brands for women in India. Eventually, she decided to open her own retail lingerie online store, and within 6 hours of launch, Zivame got its first order, and the rest is history.

Falguni Nayyar (CEO, Nykaa)

An Indian billionaire businesswoman, founder and CEO of renowned beauty and fashion retail company “Nykaa." However, this eCommerce company was founded for women, but today men also visit the website to order wellness products. Before introducing Nykaa in 2012, Falguni Nayyar had 25 years of career in financial services. Nykaa is a powerhouse of all the trusted brands such as Lakme, L'Oreal, Mac, Pixii, Maybelline, Garnier, etc. In 2015, Nykaa launched their in-house beauty products, which are also very popular among women in India. Falguni is truly an inspiration for all the women out there. At the age of 49, she launched this eCommerce beauty platform which is blooming day by day. She has proved that age is just a number and you can achieve your dreams at any age.

Radhika Ghai Aggarwal ( CEO, Shopclues)

Radhika Ghai Aggarwal is another shining entrepreneur of India. After completing her MBA from Washington University, initially, she worked with a few fashion and lifestyle brands. In the year 2011, she founded Shopclues, which manages above 6 million online customers every month. Shopclues provides its service to around nine thousand cities, towns, and villages in India and has achieved the largest merchant base. It has more than 2 crore products and 5 lakh merchants. Radhika Ghai is a Gurugram based entrepreneur who has changed the mindset of this patriarchal society with her immense success and knowledge.

eCommerce Game Plan Followed By These Women Entrepreneurs

“Rome wasn’t built in a day”, there is a game plan behind every success. Similarly, these ladies have also followed some eCommerce tactics to make their business successful. Here in the following points, you will understand the basic plan behind the success of any eCommerce business.

eCommerce Reconciliation Solution

Several types of reconciliation solutions available can make it easier for you to develop your online business successfully. Payment, inventory, shipping, and return are the essential eCommerce solutions that can not be avoided. To add more value to your business you can take the help of software that can provide you with reconciliation solutions. It should be considered as the essential process for any eCommerce platform seller. With the help of efficient and effective software, you can instantly reconcile in real-time and enhance your business growth.

eCommerce Order Management Software

Order management is the elementary part of the eCommerce business. But order management software can automate the integration for every step of order processing. It empowers you to manage your orders from your eCommerce platform or various platforms. It helps you in fulfilling the order successfully and increases your goodwill among the customers. It automates each step of order fulfillment from the receiving of inventory to the shipping. Our brilliant women entrepreneurs have smartly used these software efficiently to add more value to their business and generate a higher amount of revenue.

Inventory Management

Inventory management is one of the basic steps for a successful business. The fundamental purpose of inventory management is to meet out your customer's demands without creating an overstock of various products. It helps in increasing productivity and customer satisfaction. In this manner inventory software can provide you with accurate data and insights into products that your customers are purchasing. You can spare yourself by not spending on low sales volume products.


These are the astonishing Indian women entrepreneurs of the eCommerce industry. They have attained immense success in her life and, somewhere, changed this orthodox society's mindset. These are undoubtedly the women of substance. It's indeed a tough task for women to establish themselves as rock-solid businesswomen in a male-dominated society. However nowadays one can establish their eCommerce business successfully with the help of powerful eCommerce management software.

Phenomenal Ways to Automate Your eCommerce Business!

Undeniably, we can say that this is the era of the eCommerce business. The entire business model revolves around online business. It has so many aspects which you need to handle effectively. Being in an eCommerce online business, there must be a lot of work you need to manage daily, such as inventory management, shipping, payments, order fulfillment, returns management, and many more. It requires a lot of time and energy to manage all these aspects of this gigantic industry with perfection if you are doing it manually or traditionally. Your hard work can undoubtedly boost business growth, but you can’t experience continuity. At this point, you need to take a back step and evaluate your whole business structure. 

You may experience that with the help of human resources, you also need to automate your eCommerce business. Without automation, the growth of your business may get stuck. In this blog, we are focusing on some phenomenal ways to automate your eCommerce business. Let’s dig in and have an overview of it. 

Automate These Aspects of eCommerce Business to Add Profit 

There is no room to survive in the eCommerce industry with manual processes in this tech-savvy world when everything is going digital and automatic. Applying automation in your business is a fantastic way to boost the efficiency of every essential aspect of this pivotal industry. Automation can help you with so many things that eventually may help generate revenue. 

  • Inventory Automation:

    Inventory management is one of the crucial parts of the eCommerce business. It doesn’t matter whether you are dealing on a bigger or smaller scale; you have to manage it efficiently for the success of your business. However, it can be time-consuming and depressing to update your inventory and keep track of it manually. For a delightful customer experience, inventory management is a necessity. As the growth of your business, manual inventory management could become a pain for you. That is why you need inventory automation, and there are several inventory management software in the market which make this fully automatic for you. It can automatically update the product availability, making it easy for you to accept new orders. You may take the help of any cloud-based software to automate this vital process. 

  • Accounting Automation:

    If you are the one who is stuck collecting receipts, invoices, and making spreadsheets for every single transaction, believe me, it is time to move on and try out the automated accounting process. Manually updating the ledgers and keeping track of every transaction may eat up all your precious time, and it can also be a pain for accounting professionals. However, automatic accounting software can ease this process and provide you with all the real-time data of every transaction, product costing, third-party commission, and the mode of payment that has been used. Accounting automated software provides the facility of accounting integration as well. You can use such software for seamless accounting integration with diverse accounting and financial ERPs. 

  • Cart Abandonment Automation:

    the eCommerce industry is plagued by cart abandonment. It has become a natural part of eCommerce platforms. On a daily basis, approximately 47% of shopping carts get abandoned by customers. The total value of abandoned carts may fall between millions of dollars. However, you can re-pitch those customers through an automated cart abandonment process. In this process, you can automatically send an email notification to those customers who have added the products to their cart but haven’t gone through the payment processing. Through the automated email, you can remind them to buy that particular product and explain its benefits. You may take the service of built-in cart abandonment emails that can attract customers to buy your products. 

  • Shipping Automation:

    Shipping is one of the most imperative parts of the eCommerce business. All your Profit and Loss depend on this particular process. It is essential to keep track of all the shipped items and their charges. Executing this process manually in a traditional way can be a lengthy process. Doing it manually may result in a miscalculation of data. To save time and add more value to your business, you need to opt for shipping automation. Several companies provide shipping automation software for online sellers, which can speed up this process without any errors. It can also provide you with real-time data on each and every shipping along with their charges, the volume of the item, and charges per location. Shipping automation can also enhance your customer’s experience. 

  • Return Automation:

    According to a survey, returns are one of the biggest hurdles in the eCommerce industry. It has become very challenging for sellers to manage their returns appropriately. It could be depressing to do it manually because it will be impossible for you to enter every return detail in the spreadsheet. It can also increase the chances of inaccuracy, ultimately leading to your business’s failure. However, if you automate the return with the help of any online business management software can minimize the risk of failure. This software provides the customers’ actual data for every returned item. You can track all the unreceived and non-saleable returns as well. Accurate tracking of returns can save you from financial crunches. Give it a try and automate your return process asap. 

  • Order Processing Automation:

    Order processing is also an essential part of this imminent industry compared to other eCommerce aspects. You have to be super quick and error-free in processing the orders. Because delayed order processing can harm your business drastically, in this manner you need to automate the order processing. Online order management software can easily automate this process by creating the packaging details and package slips for bulk orders. You don’t have to take out every single print for each item because automated software can look after that.


Now, you can understand why automation is a need in this diversified industry. If you are still using the traditional ways for an eCommerce business, it can bombard you with huge losses. Undoubtedly, this is the generation of technology, and everyone wants a super quick service. To match the expectation of your customers, this is high time you should automate all the aspects of the eCommerce industry you are associated with. 


It is better to spend some money today on automated software to get rid of financial crunches. You can experience a big difference between mechanical services and manual ones. Hence, it is better to automate your eCommerce business and generate more revenue. 

How Can An Online Seller Register on Flipkart !

How Can An Online Seller Register on Flipkart !

Flipkart is a well-known eCommerce marketplace operating in the industry since 2007. Its tremendous performance has gained a good reputation in front of online sellers and customers. Being a trusted online platform, it has an enormous customer base and encourages sellers to improve their selling skills and profitability with it.

Flipkart has an Indian origin, in light of which online customers around India believe it to be more authentic and affordable than any other online site. It offers buyers a variety of products and looks for sellers who could dedicate themselves to achieving their professional goals and follow Flipkart selling policies with discipline. If you are already a Flipkart Seller and know the platform's advantage for seamless growth, let us discuss the benefits you are enjoying. Those who haven't yet started selling on Flipkart may proceed to the following section, too, to get themselves registered and kickstart their sales.

Perks of Selling Products on Flipkart

  • Large-Scale Operations

Flipkart marketplace is highly reliable and has shown the world its efficiency of order fulfillment and other additional benefits. If you are interested in higher growth in an identified platform, this platform could be the best bet for you. Here, every second has a better chance of business expansion. Even the existing sellers could not deny that Flipkart offers better operational opportunities like long-term customer retention, Platform additional features, Flipkarts' brand name, etc. It all contributes to the hike in selling experience and ease in getting quick conversions in almost no time.

  • Pan-India Reachability

Flipkart is a flexible online channel that does not restrict your functional space within some pin codes. You can get liberty that can allow you to sell the product through the country. Even if you are a small, medium, or more prominent online retailer, the efficiency Flipkart will add to your business would be advanced and unique in bulk order processing and brand awareness. It enhances sellers' influential power when operating in a well-reputed marketplace with a disciplined operational system and safeguards customers' purchase interest and sellers' selling interest.

  • Low Marketing Cost

Marketing is significantly changing the success rate of many online businesses creating. Due to this, the highest an online business can spend on is its marketing activities as brand awareness is the real motto of any business, followed by the excellent rate of return on investment through marketing. But the vast marketing budget doesn't need to mean you can get an impressive customer engagement. But with Flipkart, you can market your products effectively and efficiently with low-cost strategies. Already, Flipkart is among the most visited platforms from the users' perspective; your marketing tools on Flipkart can give an incredible result on your investment where your expenses would seem to be less than the outcome.

  • Flipkart Advantage

Flipkart endorses its order fulfillment support to the sellers who wish to execute a hustle-free order processing and shipping mechanism. Online sellers are habitual with the struggles of bulk order management who do not have an automated order processing or fulfillment system. Looking upon such factors, Flipkart has launched its Order Fulfillment System, where sellers can shift their responsibilities of order management entirely to the Flipkart Fulfillment Centers. Flipkart will tackle any tasks regarding order administration, and they even provide data to sellers for transparent functioning.

Sellers, if you have come so far reading the article, you must not miss the steps to get registered and start experiencing these benefits for their business's better future.

Steps to Register on Flipkart

Email or Contact Number

While registering on any online website, you must have an email address or a mobile number to sign in. Similarly, you are expected to have a business email address or a contact number through which you can start your registration process. This is the first step to follow when setting up your online business on Flipkart.

Check Pin code

Seller, try to add and check the pin codes you plan to operate. Although, Flipkart operates all over India and is flexible with remote area delivery. This guarantees the seller that they can launch their warehouse at their chosen locations. This advantage may not be possible with every online platform. Still, Flipkart being sellers' and customers' favorite, provide ease and convenience to the sellers' and customers both to sell thoroughly and even deliver customers' chosen locations.

Upload Documents

The main work of seller registration starts from here when the seller is asked for a few documents they need to provide the platform. It is pretty similar to the pattern followed for an offline store registration under government guidelines but easier comparatively. The online seller needs to provide GST Identification Number, Sample Signatures, and Bank Account Details. These formalities need to be abided by the policies of Flipkart, or else the acceptance stage will not be accomplished effectively.

Verification of Provided Documents

When you provide documentation to Flipkart, there is a stage of verification where all your documents are checked and verified thoroughly. You cannot miss any of the above mandatory steps as the final verification is sensitively performed and will reject your registration process if it does not find it satisfactory. Hence, it is advised that you scan correctly before you upload the documents to avoid blur or misproceedings of registration.

Product Listing

Of course, if you are registering yourself on Flipkart, you must have got at least one product to sell online. Product Listing is the window interface of an online platform that reflects your product to the customers. From here, your buyer can place an order, and you can operate through it by including researched keywords and interesting product images. The listing has four sections: product title, description, bullet points, and image. Try to design your product listing most appealingly not to miss any click.


As you know, Flipkart is one of the astonishing eCommerce platforms which have millions and billions of customers all over India. To grow your business effectively and efficiently, you should attain Flipkart registration. You can register your business on Flipkart in five easy steps already mentioned above. Undoubtedly, it can benefit your business in many ways. Your reach may develop along with your ROI rates.

So what are you waiting for? Without missing this opportunity, register your business on Flipkart with immediate effect.

Requisite eCommerce Business Model That Works in 2022!

Requisite eCommerce Business Model That Works in 2022!

The eCommerce industry has become the powerhouse of online business. It has become the earning source for millions of people out there. But to establish an online business, you need to understand the business model of eCommerce. It is essential for those planning to sell online and who are new to the industry. To provide the right direction for your business and ensure profitability, you must select the right model for your eCommerce business. Along with a suitable business model, you can also use powerful eCommerce management software to boost your business.

Do not just jump off to sell your products, but while planning the eComm venture, you must focus on the business plan and the model you adopt to sell your products online. Always keep in mind that if you execute successfully, the eCommerce business can become a compelling source of income for you. This blog consists of all the information regarding the various types of business models that will work in 2022. Let’s find out what those essential business models are.

Six Significant eCommerce Business Models of 2022

The eCommerce industry is a global sensation that supports several business models. The best thing about this industry is that you can choose more than one model for your online business. Let’s have a clear picture of an eCommerce business model which works successfully.

Business-to-Business (B2B)

If you think your product or services are essential for other businesses, you can go for a business-to-business eCommerce model. Exceptional networking and reaching out to people is the most prominent strategy of this business model. In this business model, all you need is an effective approach. You have to convince business ventures that your products can add value to their business. However, you may find it challenging to generate revenue, but balancing the quality of your product or service will prove beneficial for you. For B2B eCommerce business models, you can also avail of the service of powerful online business management software.

Business-to-Consumer (B2C)

This eCommerce business model indicates the process of selling products or services directly between a business and its customers. Those sellers or companies who sell directly to consumers are considered business-to-consumer companies. You can pick this eCommerce business model if your products or services only target individuals. In this business model, you can take the help of advertising techniques to promote your products. Apart from that, you can take the help of eCommerce sellers software to sell your products online. Amazon, Flipkart, and Myntra are based on a business-to-consumer eCommerce business model.

Business-to-Government (B2G)

This business model specifies selling the products or services to several government agencies. The Business-to-government module allows you to bid over various government projects and products they may purchase depending on the needs of their organizations. In this significant eCommerce business model, you advertise your products to government agencies. After choosing this business model, you have to bid or fill out the tender for different government contracts. Mostly, none of the government agencies would come to any eCommerce website to place an order. But some semi-government agencies or local government agencies are the exceptions, and they can buy your products or avail the services according to their requirement.

Business-to-Business-to-Consumer (B2B2C)

This eCommerce business model refers to an online business that sells its product to another business, and then sell the same product to the consumers. This individual business model has the involvement of three parties. If you pick this business model, you have to contact other businesses and pay a commission for every sale. ECommerce stores attain this business model to pitch new customers.

Consumer-to-Consumer (C2C)

In the enormous eCommerce industry, consumer-to-consumer is a unique business model. In this particular business model, one consumer sells online products or services to another consumer. This eCommerce business model is promoted by a third party that takes care of their transaction details and brings them together. OLX, eBay, and Etsy work on C2C business models. These eCommerce platforms allow consumers to buy, sell and rent products from other consumers. This business model is relatively cheaper than others, but you need to be careful because it consists of legal matters. You require picture-perfect planning before choosing this business model.

Consumer-to-Business (C2B)

This is another eCommerce business model which is popular because of freelancers. In consumer to the business model, freelancers receive tasks from their clients and fulfill the requirements as per their needs. These freelancers and clients work individually without the involvement of any other party. The consumer-to-business model is considered a sole proprietorship that provides services to more significant businesses. For example, freelance marketplaces, auction websites, and affiliate marketing are an integral part of this business model. But if you choose this, you need to plan a lot because of the legal complexities.

Direct-to-Consumer (D2C)

This is the brand new eCommerce business model which is overgrowing. In this business model, a company produces its product according to its choice and distributes it directly to its consumers without the involvement of any third party. They design their eCommerce website to sell the products and promote them over social media and other platforms. In this process, they don’t need to pay any commission to anyone. They solely do their business on their own terms and conditions. Sugar, Mamaearth, Licious, Boat, Lenskart, and Mellora are some examples of successful D2C ventures. Direct-to-consumer business requires a lot of patience and hard work. To make this process much easier and hassle-free, they can use eCommerce management software.


All the above-mentioned eCommerce business models have their advantages and disadvantages. Depending upon your product and services, you need to choose a suitable business model. Business to Business, Business to consumers, and Direct to consumers are the most popular eCommerce business models that are working successfully in 2022. To generate more revenue from them, you can wisely choose the service of any eCommerce seller’s software.

Eight Astonishing eCommerce Platforms for Online Sellers!

Eight Astonishing eCommerce Platforms for Online Sellers!

The eCommerce industry is evolving immensely, especially after the COVID-19 pandemic wave. It has produced immense opportunities for sellers to start their bread and butter through online business. It is pivotal to designate the best online marketplaces to start an online business. After all, it matters a lot where you will sell your products. That's why it is imperative to ensure that you are using the pre-eminent eCommerce platform.

In the era of online shopping, many online selling marketplaces offer the best services for both sellers and customers. However, you have to choose one according to your product and business model type. The number of digital buyers is increasing on a daily basis. Eventually, it steers towards the fact that there are a bunch of online channels and sellers out there. You can not fall for any bogus eCommerce platform. Here in this blog, we have mentioned some of the astonishing eCommerce platforms in India for online sellers. Let's have a detailed look at them.

These eCommerce Platforms will Never Betray your Business

The evolving industry of eCommerce has left sellers in the void, and they are confused about which platforms they should sell products. So here is the integrated list of some astounding eCommerce platforms in India that will never betray you in terms of your online business. They can also ensure the reach of your products to valuable customers

  • Amazon

Well, is there anyone who isn't aware of Amazon? Surely everyone does know about it. It is one of the distinguished eCommerce platforms which provide its services all around the globe. As per research, more than 4k products get sold on this enormous eCommerce channel every minute. In this way, Amazon provides a potential boulevard for online sellers to establish their businesses. This enormous eCommerce platform provides the opportunity to sell your products in various regions. The expenditure of trade relies on the category of the product and the plan you have selected. At Amazon, sale-related fees range from 5.8% to over 40% of each product's selling price. Amazon is way safer than any other eCommerce channel. According to a survey, it is considered as one of the most trusted online shopping platforms among customers.

  • Flipkart

Founded by Sachin and Binny Bansal in the year 2007, Flipkart is one of the primitive eCommerce ventures of India. It allows an extensive range of product sales on its website, such as electronics, fashion attire, beauty products, home decor, baby products, mother care, etc. Today it has over a billion consumers. It is equally popular among all the giant eCommerce platforms and is undeniably one of the best eCommerce platforms for online sellers to start their business. It is absolutely a smooth process to become a seller for Flipkart. You just need to go through with a couple of documentation, and you will be ready to launch your product on this truly favorite eCommerce platform of consumers. You can even advertise your products with the help of the efficient team of Flipkart.

  • Myntra

It has brought the whole fashion ventures in one roof. Rapidly it has become a one-stop destination for fashion-loving people. There is an ample range of apparel for men, women, and kids available on Myntra, along with beauty and home decor products as well. Recently they have started selling electronic accessories such as smartwatches and earphones. Myntra provides an opportunity to those sellers who want to start their online business in the field of apparel, accessories, and beauty industry. The enormous eCommerce market has made a remarkable place in almost every house of India. Due to its horizon, it is a safe platform for an online startup that ensures your business reaches both urban and ruler customers. In terms of eCommerce market stats and accessibility, Myntra pays colossal revenue to the sellers. Apart from that, the experienced in-house team of Myntra's technicians provides the sellers' analytics of the latest fashion trends. However, you can subscribe to any accounting software for eCommerce that can help you in managing your finances.

  • Snapdeal

Like Amazon and Flipkart, Snapdeal also provides a massive range of products to consumers such as electronics, apparel, household appliances, kids' items, health devices, books, and a lot more. In the imminent world of eCommerce, Snapdeal offers a hassle-free and straightforward selling procedure. Register your business on Snapdeal in a few easy steps. Being a seller, you also have to register for GSTN, which is required for almost every eCommerce seller, and design a product inventory. For future perspectives, you can also attain the service of inventory management software. Snapdeal also serves you with advertising, packaging, and shipping processes. If you want, you can also get a low-interest loan to expand your online business. Ultimately, it makes a perfect platform for sellers to start their businesses.

  • Paytm

Undoubtedly, Paytm has galvanized India with digitalization. It has begun with the services of e-wallet and e-recharge and now becomes a part of the eCommerce industry as well. From mobile recharge to booking tickets, it provides a wide range of services to the customers. Now consumers can also buy several electronics and household products from Paytm. That's how it provides an opportunity to sellers to start their online business. In five easy steps, you can become a seller on Paytm. So what are you waiting for, do as the tagline says, “Paytm Karo.”

  • Meesho

Founded in 2015, Meesho has become one of the cheapest eCommerce platforms for consumers and sellers. It provides a great business opportunity to the homemakers who want to earn money by sitting at home. This eCommerce platform is evolving day by day with the latest trends. You can sell apparel, electronics, jewelry, home decor items, kitchen appliances, and a lot more on Meesho. It provides the cheapest product range, which is affordable for any class of India.

Apart from these tremendous eCommerce platforms, Shopify, Ajio, Urbanic, and Indiamart also provide a platform to sell your products online. While establishing your business on any eCommerce platform, you should get the subscription of eCommerce sellers softwares.


As the world is changing with various technologies and opportunities, the eCommerce industry is the future of the Indian Market. Although it was growing before the pandemic and after COVID-19, it emerged rebelliously. That time is not so far when street vendors may also shift to eCommerce websites. To cut a long story short, eCommerce is the future, so it will be beneficial for sellers to grab the opportunity as soon as possible. Apart from that, for a smooth business flow you can also take the help of several eCommerce sellers software in India. Software for Online sellers can help you manage your business efficiently.

Must Steps for New Sellers to Start Their eComm Business!

Essential Affirmative Steps for New Sellers to Start Their eCommerce Business !

The eCommerce industry is a flourishing business, yet sellers may face too many challenges to be on the right track. To start anything from scratch is not an easy task to do. Nothing in this whole wide world could be more gratifying than setting up your own business and watching it grow profitably. But before you start, you need to prepare the whole format and idea to save yourself from getting into legal issues and financial loss.

Keep in mind that establishing an online eCommerce business from scratch takes a lot of research, ideas, and proper management. The emerging eCommerce industry provides tremendous opportunities to start your own online business and earn money. Here in this blog, we will break down essential affirmative steps to start the eCommerce business from scratch. Let's have a complete understanding about it in detail.

Follow These Vigorous Steps to Start Your eCommerce Business

Today eCommerce platforms have become an essential part of people out there. After the pandemic, this industry is growing at the speed of light. Everyone wants their product delivered to their doorstep, adding the reference of a current survey; mostly, customers don't feel it safe to go to a physical store. However, this provides an opportunity to entrepreneurs to start their online businesses. But before making any move, do follow these steps for a rewarding business.

  • Choose the Right Product to Sell

Firstly, before entering an eCommerce online business, it is essential to choose the right product to sell online. There is almost everything on the various eCommerce platforms which customers need. Whatever product you choose to sell online, always ensure about their demand and need for the customers. It would be best to think wisely and on a bigger scale from a future perspective. Once you decide what you want to sell, you have to find the source from where you can get the product.

  • Elect a Right eCommerce Platform

The paramount of success depends upon the base of every business. For an eCommerce online business, selecting the right eCommerce platform is the key to success. To start an online business, you must carefully research the most astounding platforms. Before choosing one, always look for the speed, scalability, customer support, payment gateways support, security, and integrations. These are the essential factors that do help your business to grow immensely. Amazon, Flipkart, Myntra, Meesho, Ajio, etc. are some of India's big reputed eCommerce platforms.

  • Analyze Every Move of Your Rivalry

To have a strong establishment of your online business, it is also crucial to always keep an eye on your competitors. It helps you anticipate the market modifications, latest trends, and rewarding tactics. However, it is not sufficient to spy on your rivalry through different forms. It would be best to have a strategy behind it and an eagle eye to monitor every step of them effectively. By analyzing the strengths and weaknesses of your rivalry, you can begin to develop better strategies that may become fruitful for your online eCommerce business. It can also lead you to write your perfect business plan.

  • Attractive Name and Logo of the Product

Once you decide on the product to sell online, you need to create an attractive logo for your business. The product name is also an essential part of this online business and the logo, of course. A creative logo and attractive name can easily magnetize more customers. Logos should have clarity about the business, and the name should be meaningful and easy to pronounce. You must also add a detailed product description before posting the product online.

  • Registration and EIN Number

To kick start an online business, you need an employer identification number (EIN). It helps open a business bank account and file your taxes every financial year. The employer identification number is considered the social security number for your business. This is because it's a unique number that classifies your online business and helps you to register the essential paperwork.

  • Robust Financial Management

It is considered one of the topmost aspects of any online business. A rewarding business relies on financial management also. You will fail as a seller if you cannot figure out your profit and loss margin. However, nowadays, there are few software for online sellers available in the market that can help you manage your accounts. This kind of softwares offers end-to-end integration based in real-time in just one click. Thousands of eCommerce sellers manage their daily finances or accounting through this software. Companies like eVanik and many others provide you with the service of account integration

  • Impactful Inventory Management

Inventory management is an essential affirmative step to starting the eCommerce business from scratch. You must have a track record of every product you will sell online. Demand and supply is the key to online business, and if you do not have clarity about your inventory, you can not fulfill the demands of your customers. In the beginning, many sellers opt for manual inventory management, but it can become a headache for them. That is why it is advisable to use inventory management software for hassle-free handling of your inventory. You can quickly get a subscription for this type of software and save your precious time.


So what are you waiting for? If you have one substantial online business plan, it is time to go ahead with it. eCommerce platforms provide you with the colossal opportunity to sell anything online. Grab the opportunity and start your eCommerce business with the above essential affirmative steps. Initially, you can invest less and start selling your products online in no time. Later on, according to your revenue, you can quickly expand your business as well. Selling online is a great idea instead of opening a physical store because there is no time limit for online stores. You can sell products 24×7 without any restrictions that offline sellers go through daily. After the pandemic eCommerce industry is emerging day by day, that is why this is a golden era to start your online business.

Knock off the eCommerce Returns with these 5 Essential Measures!

Knock off the eCommerce Returns with these 5 Essential Measures!

eCommerce return is a pain for online sellers. It is intruding on the profit margins and can become a peril for the survival of your business. Today, almost every retailer or vendor faces the rigorous challenges of managing their product returns. It is vital to enact an efficient returns management policy to establish an improved relationship with customers without compromising the revenue from reverse logistics. In this manner conducting a regular return, reconciliation can help them. 

Believe it or not, return rates have increased more than 30% in the eCommerce industry in the past few years. According to research, customers returned products worth 431 billion dollars worldwide last year. To diminish the return rate, sellers can take the services of specific return management software in the market. They provide a cluster of services to help sellers keep an eye on the returned items and generate resale reports. They provide seamless, integrated solutions with numerous eCommerce platforms such as Flipkart, Amazon, Myntra, etc. In this blog, we have mentioned some of the essential measures to knock off the eCommerce return for sellers. Let’s find out what those measures are. 

Massive Reasons Behind Customer Returns

Before going any further, it is essential to know the reasons behind the return of products. Research suggests that consumers return more than 15% of online purchased products. Most customers return the product based on the following factors.

  • Poor quality of products
  • Size is inappropriate
  • Product is not the same as described
  • Damaged product
  • Not in need of the product anymore 
  • Delay in Delivery

However, being an online seller, you need to avail yourself of any return reconciliation-based software service. Software companies such as eVanik, offers a centralized panel to manage the return products and the account reconciliation and inventory management. Such software can help you with managing the courier and customer returns productively. 

5 Vital Measures To Lessen The Risk of eCommerce Return

Whether you are a big or small seller, the return of products definitely can affect your overall business and credibility as well. Return rates can cost you a lot even if your sale is increasing. That is why it is significant to focus on vital measures to reduce the risk of eCommerce return. 

  • Establish an Effective Return Policy:

    To minimize the risk of eCommerce return, you must establish an effective return policy. It can help the seller and customers keep track of the whole return process. A hassle-free return method can eventually help minimize the risk of eCommerce return rates. In online business, consumers rely more on the shipping and delivery process and the return policies. Being a seller, you must understand that return policies affect customer's shopping decisions. Everyone wants a smooth online shopping experience, even if they need to return the product for specific reasons. 

  • Use the Return Management Software:

    For sellers, return management software is a huge relief that can effectively diminish the risk factor of eCommerce return. Several companies in the market provide impeccable automated online return management software. After availing of the service of this software, you will be able to evaluate and handle the courier and customer both types of returns. You will be able to detect the entire order cycle, and it can also shorten your time and energy spent over the return process. Later on, it can add wholesome profit to your business. Return management software is designed to speed up the process of eCommerce return. 

  • Accurate Product Description:

    If you are in an Online eCommerce business, an accurate product description is needed. It can not only help to increase your sales but also cut off the risk of return rates. Being a seller, you must add a product description with your products. It helps the customer to understand the product in a better way. Once they have clarity about the product, it will automatically diminish the risk of the product return. Along with the description, one must add a 360-degree view, a size chart (according to the product), and other details. You must understand that more transparency can add more benefits to your business and reduce the eCommerce return rates. Adding customer reviews can also be effective in reducing product return rates. 

  • Keep an Eye on Your Orders:

    Sellers just need to track down their number of orders placed by their customers. Although, it is a challenging yet mind blistering process. However, it is equally important to keep an eye on the entire order process from shipping to delivery. Order must get dispatched to the customers on given time. Wrong and delayed orders are also a reason behind the eCommerce return rates. Sellers must find a way to visualize this whole process in a proper manner. It can be proven cost-effective to your business. 

  • Attain the Benefits From Returned Items:

    It is unpredictable, but yes, it is a hidden benefit of eCommerce return. No one can deny that reverse logistics is a real pain for sellers. However, it could be surprising for you to know that there is a golden lining to the cloud of eCommerce return rates. Be a savvy seller and use the product returns to build the base of your business robust. You can collect customer data to closely diagnose the common trends of returned items. You can also survey to understand the issues of returned products and revise your future inventory accordingly. Throughout this process, return management software can also help. 


As you can see, many thinking processes are involved in reducing the eCommerce returns. However, you can now use the measures as mentioned above to reduce the risk of returns and generate revenue. Optimizing the return process also leads to dropping the risk factor of returns. Eliminating the logistic return rate is essential to achieving your targeted goal. Sometimes, customers enjoy the return process for various reasons, but it affects your business drastically. 

Return rates have increased more than ever during the Pandemic. It has become crucial for sellers to subscribe to any return management software for hassle-free eCommerce return management in the current scenario.

Let Your D2C Brand Evolve With These 7 Digital Marketing Tactics!

Let Your D2C Brand Evolve With These 7 Digital Marketing Tactics!

D2C or Direct to consumer brands is expanding on a larger scale in India and around the world. There are so many successful D2C brands that have marked their existence in the market. Not only do they have millions of happy customers, but their brand value is also exceeding day by day. Bombay shaving company, Mamaearth, Mellora, Boat, Licious, Sugar, and Zara are the best examples of India's most popular D2C brands. Now have you ever thought about how these companies have achieved so much success and popularity? This magic of digital marketing tactics helps them reach their customers more powerfully and effectively. 

If your brand is still untouched by the power of digital marketing tactics, then you must get into it to reach out to more customers and generate humongous revenue. Here in this particular blog, we will talk about seven primary digital marketing tactics that can help you flourish your D2C brand spectacularly. 

D2C Brands should not Avoid these Digital Marketing Tactics 

It won't be wrong to say that this is the golden era of digital marketing. If you are in a digital business, you can not ignore it. D2C industry is also a fast-growing industry, but to set a trademark for the customers, you need to evolve some digital marketing tactics. It will also help to maintain your competitive edge. As the D2C market is emerging, they must implement digital marketing strategies. Let's see why digital marketing tactics should not get avoided while establishing a D2C brand. 

  • Digital Marketing Analytics for Precise Customer Profile

    As we know, it is essential to analyze the target audience for a compelling marketing campaign. However, D2C brands or marketers can not attain success only relying on the standard analytic terms. They need to go beyond that to construct a detailed customer profile, which helps them to uncover their customer's enumeration, psychology, online presence, preference of using devices, etc. A detailed target audience profile can make it easier to run a successful advertising campaign, budget allocation, and attract valuable customers. D2C brands must acknowledge a customer data platform to get vital information about their customers. 

  • Explore the Different Ways of Advertising

    To expand your direct-to-customer business, you must use the most potent ammunition of digital marketing, which is advertising. D2C brands need to reach out to more people or customers to become a people's brand. In this way, social media advertising, paid search advertising, mobile advertising, and video advertising can help immensely. It will make your brand more popular among the customers. More popularity means more customers, and more customers mean more money. More than ever, a splendid creative advertising campaign can boost your D2C brand growth. 

  • Avail the Continuous Branding Process

    In establishing a D2C brand, the process of branding is vital to take care of. A brand should be more appealing to the customers, and they must feel some attachment with the brand. The industry is changing and becoming more competitive. D2C business is predominantly based on brand recognition. That's why you must indulge in the branding process. Believe it or not but most of the customers love personalization. They prefer to shop from brands that understand their needs and have strong recommendations. It is only possible when you grasp the branding process of digital marketing. 

  • Concentrate More over Various Forms of Marketing

    The evolution of D2C brands also depends on the various forms of digital marketing. Do not get stuck into the traditional way of marketing but focus more on the new ways. You can use email marketing, search engine marketing, and content marketing. Try to collect more phone numbers and email ids instead of just focusing on paid campaigns. Search engine marketing (SEO) and content marketing are vital to attracting more customers. Tenacious marketing must contain powerful words along with the other factors. It helps to intrigue more customers towards your brand.

  • Revamp your Website

    Being in a D2C industry, avoiding the performance and appearance of your website may cost you heavily. Usually, people don't focus on these things, which leads to failure. You need to understand that the website is the soul of D2C brands. For example, customers like to visit stores with attractive products, lavish ambiance, and fast service. Likewise, brand websites should be attractive, easy to use, and fast in speed. Remember, no one likes to spend their time on a slow website. That's why constantly revamp your website with the latest templates, themes, and other alluring services. 

  • Establish Efficient Connection with Customers

    D2C brands have this perk to directly connect with their valuable customers. On the other hand, it is also a big responsibility to handle them because there is no involvement of any third party. However, You must not lose this opportunity, and you can take advantage of the personalized promotion and customized email transmission. But do not just be restrained here; you can also take advantage of AI and other marketing tools such as live chats, personalized product recommendations, pop-up notifications, custom messaging, etc. These digital market technologies can help you to build your sovereign D2C brand. 

  • Improve the Offering of Product

    In day-to-day life, people also mind offering small things as well. They will mind it more on a big platform like the D2C industry. That is why you need to understand the customers' demand and offer them your product accordingly. Along with this, D2C brands must keep an eye on their competitors. You just can not let down your customers, so make sure your offerings will not be rejected or ignored. To this extent, product promotion with compelling and engaging content strategy of the digital marketing tactics can help you with this.


The direct-to-customer (D2C) industry has grown extensively over the past few years. The tech-savvy warriors took the first step to connect with customers directly. Their pre-planned strategy works, and this is how today, there is an enormous number of D2C brands in the market. 

In the current scenario, people use digital marketing tactics to grow their D2C brand efficiently. Branding, promotion, advertising, and campaigns are digital marketing tactics that can let your brand survive. This industry is changing on a broader scale. That is why you need to change your marketing strategy as well. Adopt digital marketing tactics and let your D2C brand bloom enormously. 


Escape These 8 Blunders To Run Your Online Business Profitably!

Escape These 8 Blunders To Run Your Online Business Profitably!


If you are new to an online e-commerce business, this blog may help you attain more profits than ever. You may not notice, but if you are failing again and again in generating revenue, it is because you are making some big mistakes. Do not worry; here, we will make you aware of those eight blunders that sellers must avoid to run a smooth and profitable business. 

Nowadays, the E-commerce business is the most fast-growing business not only in India but all around the globe. Customers mostly prefer to shop online these days, so sellers have a golden opportunity to make more of it. Though, it would help you in your business growth if you evade these basic mistakes.

So, folks, what are you waiting for? Let's check out what blunders you should not make while running your business. 

Stay Away from these 8 Online E-commerce Business Mistakes 

  • Shaky Customer Service:

    Being an online seller, you should know that customer satisfaction is essential in the e-commerce industry. Without their satisfaction, one can not run their business successfully. Strong customer service support can help you generously to keep your customers happy. You must resolve their issues related to order placement, delivery, and refunds promptly. Apart from that, their queries should also get responded to in no time. If you are dealing on a significant ground, then you must ensure that you have a bright and well-spoken customer support team. Although, if you are a new or individual seller, you may get the help of any online business management company. 

  • Lack of Planning and Business Strategy:

    It is one of those mistakes which can destroy your business. A Quintessential Business strategy and planning is the key to a fruitful business. You must escape this blunder if you are making one. There must be a foolproof plan before starting an E-commerce business. It would be best if you had a proper idea of all the necessary facts of the business. Along with this, you must set a business goal. A positive approach and intelligent business tactics can also lead you towards success. Keep in mind that there is no other way of doing a profitable business.

  • Poor Quality of Product:

    Oh yes, you read it right, poor product quality is the biggest hurdle for a rewarding e-commerce business. First thing first, being an online seller, you must know that the growth of your business also depends on the quality of the product you are going to sell or selling online. You can lose customers just because of this very basic fact. However, one must focus more on the product before selling it on any e-commerce website. It's obvious that no one is going to rebuy your product if the quality is not recommendable. Always ensure the product quality is satisfactory before selling it online. 

  • Low Interaction with Customers:

    You should understand that you must find a way to interact with your valuable customers for the success of your business. Always check that whichever e-commerce website you select for selling must have the message box to get in touch with the customers. In this way, sellers can resolve the issues and queries of customers, which may become beneficial for their business. 

  • Not Selecting the Right Selling Platforms:

    All your hard work may go in vain if you are not choosing the right online platform to sell your products. There are so many e-commerce websites out there that promise to provide the best service and revenue. But you have to select the reliable one. However, it is always safe to start with big brands such as Amazon, Flipkart, Myntra, eBay, Meesho, etc. These brands are well established and they minimize the risk of failing. You should also choose the platform based on the type of your product. Although, today sellers can sell different types of products under one roof. 

  • Lack of Brand Focusing:

    In the current scenario, branding is the one thing that can bring a lot of customers to you. People are becoming more brand-oriented and like to buy branded products. Even if you are new in the market, you must focus on creating your own brand. Setting a trademark may add a golden feather to your business. Once the e-commerce website provides you brand recognition, no one can stop you from making profits. Being new to the market may prove a slow and steady game for you to establish your brand, but once it's done, the ball will be in your court. Branding can easily make your product more considerable for customers. 

  • Missing Product Reviews:

    Considering yourself an intelligent and brainy seller may break your delusion if there are no product reviews on the e-commerce site. Most customers prefer to buy products only after reading the product reviews. They do it to check the authenticity as well. No reviews can negatively affect e-commerce business. So it is always better to add a product review. For this, you may also take the help of Online business management tools and software. They can make it easy for you to gather all the reviews in one place. Use them wisely, post the positive ones and post negative reviews if there are any. The balance of positive and negative reviews can add more value to your product. 

  • Infelicitous Shipping Options:

    It is the Seller's misconception that shipping may not affect their profits. Indeed it does because customers do not want to pay too much for shipping. If you are an individual seller and handling the logistics, you must take care of the shipping charges as well. If e-commerce websites or other logistic partners handle it, in that case, the whole scenario could get changed. However, it is advisable to manage the logistics on your own. Along with this, the fastest delivery options could also benefit you in terms of generating revenue. Sellers can also take the help of online business management companies such as Evanik and flexsmart for shipping reconciliation. 


According to research, India has become the eighth largest e-commerce market provider globally. However, the pandemic has disrupted the growth for some time, but it has found its way and continues to grow at its full speed. It is a golden opportunity for sellers to use these platforms to flourish their business and make money. To establish a prosperous and robust business, it is necessary to avoid the above blunders. One can not go any further with making these mistakes. Do not lose hope; better to arrive late than not to come at all. Hope this blog may help you avoid such mistakes and attain immense success. 

What is 3PL Order Fulfillment Service? How Does It Help Sellers?

What is 3PL Order Fulfillment Service? How Does It Help Online Sellers?

Order Fulfillment Service


It must be more challenging for sellers who have met successful business expansion and deals in multichannel with various products but could not give their best with an in-house order fulfillment setup. Third-party Logistics or 3PL is a name given to an outsourced order fulfillment support system. The external party is being hired or assigned to accomplish each order coming from different online channels. The task starts from order acceptance received from the seller till its delivery to the end customer with reasonable applied charges. This method is trendy and recommended for medium or large eCommerce sellers. 

In organizations where traditional in-house methods incorporate eCommerce order fulfillments, the chances of delay and incorrect deliveries are prevalent. Sellers used to face a lot of degrading comments in the feedback, and customers denied purchasing from such sellers again in the future. These issues gave rise to adaptation to external sourcing of logistics that safeguards customer sentiments and allows sellers to achieve Buy Box Button effectively. Let us look forward to how third-party logistics contributes to sellers' business strengthening process by learning its process and perks below. 

How Does 3PL Work?

The 3PL is an agency that dedicates a team to simultaneously coordinate and fulfill sellers' bulk order fulfillment for each eCommerce online marketplace. It is a hustle-free technique that relieves the seller regarding all the order processing and shipping to perform the operations deliberately. The most significant advantage of such a system is that sellers can dedicate their efforts and time in improvising better future insights and business core decisions. No deal can be ineffective with its fulfillment process, encouraging better customer engagement with speedy growth opportunities. One such example is Amazon FBA, a 3PL that provides features to sellers who decide to execute the service on the Amazon marketplace. 

Perks 3PL Offers to Encourage Online Sellers Growth 

  • Enhance Buy Box Possibilities

The Buy Box Button is the biggest advantage sellers look forward to gaining on any eCommerce online marketplace. It allows sellers to operate at high conversion rates and gain competitive benefits. But one of the most uphill tasks to get closer to achieving Buy Box is creating a solid order fulfillment system. 

Buy Box Button demands sellers to ensure good shipment records that encourage buyers to return for future purchases. If you cannot offer such customer service with quick delivery, then the buyers may shift from your product listing to your rivals' one. Hence, you may try allocating your responsibilities to a third-party logistics provider who could enhance your shipping schedules to facilitate customers' purchase experience and push you ahead of your objective: Buy Box Seller. 

  • Improve Customer Sentiment

It has been noticed that ineffective warehouse management results in loss of sales. It could be due to inadequate stock level, incorrect item pickup, wrong shipping label, delay in delivery, etc. In such cases, the fulfillment process automatically drains its efficiency and lousy customer service.

Try third-party logistics when you are stressed with negative sentiments due to a lack of warehouse management for an eCommerce business. It is primarily designed to carry out your bulk order processing, warehousing, inventory allocations, and effective shipment. The wholesome package of order fulfillment services facilitates you to build long-term relationships with your potential customers. It aims to gain the trust and reliability of loyal customers with sellers.

  • Helps in Branding

Branding is a need of modern businesses. In the eCommerce industry, it is the essence of the business that you could create and identify amazon as your target market. Outsourcing helps in this regard too. When you apply to outsource for eCommerce order fulfillment, you can enrich your branding through the innovative packaging method you want them to apply for your product. 

In this way, sellers have maintained brands' selling interest by encouraging branding and releasing their products through a third party. Branding unlocks brand awareness chances that also helps publicity among other new customers' engagement. You can uniformly sell on different brands' products and keep your long-term selling control in your hands. 

  • Integration with Major Online Marketplaces

Integration of third-party logistics is even better when you operate in omnichannel. Sellers can access their major tasks on all online platforms they operate in to ensure seamless coordination. You can easily apply a 3PL for your online channel parallelly and strategically manage your selling efficiency through a central mechanism. 

Many eCommerce business management software integrates with online platforms like Flipkart, Paytm, Amazon marketplace, and more. This allows sellers to operate with external interference but with data in records to monitor the same effectively. You can use such details to analyze your business performance and plan your insights accordingly in a foolproof manner.

  • Next Day Delivery Power

You must be aware that online platforms offer next-day delivery service that has enormously hiked the purchase rate. But if you cannot manage your current order fulfillment effectively, which needs your 2-3 days engagement in fulfillment, how can you cope with the rising eCommerce market standards? The answer is with the help of an eCommerce Third-party Logistics. 

You can take assistance from it to offer your customers a fast and fantastic delivery service. As a seller, you may get involved in other business activities and not facilitate delivery on the promised time to your buyers. But the same objective will be achieved if you let in an outsourcing method which will be there to dedicate themselves to facilitate your selling efficiency. With this implementation, you can run your business more professionally and even adhere to some exciting advantages that will let you compete in a susceptible market with consistency. 


The main focus of business is creating an environment where sellers do not have to struggle to administer their routine tasks. Order Fulfillment is one such function that expects sellers to be organized, accurate, and immediate with services. With external support to your business, you can release the burden of your tasks that are complex and vast to handle. This will only give you the flexibility to innovate more and create history in your business. Therefore, if you are not in practice, try out 3PL, which has shown excellent results over online order fulfillment.