Why You Should Opt For Omnichannel Retailing?

The word Omnichannel retail is no way less than a buzzword!

It is a mere multichannel approach to sales that offers a flawless customer experience. It includes several social channels, marketplaces, and many more.

Omnichannel is the first and foremost step taken to approach or interact with the customers.

As per Shopify,

Omnichannel retail doesn’t require you to be everywhere, just everywhere your customers are.

Knowing the status of your customer requires extensive research and data. In today’s time, brands have the capability of getting into direct communication with customers using the sales cycle.

Here at eVanik, offers you the best experience for the customers.

No matter what industry is your business from, utilizing the strategies of omnichannel marketing can benefit and make it easier.  

Benefits of Omnichannel Retailing

An Omnichannel Retailing strategy not only helps in realigning the business operations but also implements infrastructure changes. Therefore, this strategy generates higher customer retention and drives sales.

Customer Experience

Today’s era is smartphone-friendly. People consider them to be personal assistants when shopping is considered. Companies using omnichannel strategies can expect an experience from the brand.

Moreover, it is necessary to provide shoppers with ways of engaging information about your products and services.

Improvement in Turnover

The omnichannel retailing allows access to the customers’ favored channel and thus can view the stock availability. Also, it helps in providing various opportunities to increase sales.

Build Brand Image

An extremely tough job is to build a brand from scratch. Whereas if a retailer is having a brick and mortar store and offering products online, also it becomes quite feasible to control and regulate the pricing as well as the sales volume.

Boosts Productivity

The omnichannel strategy offers a complete review of all the purchases made by the customers. This leads to serving the customers better. Following this strategy also allows the store associates to divide themselves with various tools.

Reach New Customers

One of the most essential benefits of omnichannel shopping strategies is to reach out to new potential customers. This is equally important for both leading retailers as well as reaching out to new customers. Reaching out to new customers is extremely important as it is the key to growth.  

Tips to Create A Successful Omnichannel Strategy

  • Increase customized services
  • Create memorable in-store experiences
  • Focus on updating the skills of staffs
  • Engage on consumer insights
  • Personalize and digitalize the offline store
  • Draw a map of the entire customer journey
  • Boost your presence on social media
  • Provide better customer service by using AI/Chatbots
  • Keep your data safe and sound to find brand advocates

Henceforth, you can grab these tips and tricks and crack successful omnichannel management.

Omnichannel Versus Multichannel : In depth Strategic Analysis

Everything existing in this universe has a meaning and when we deep dive to find it, we explore a wider spectrum. Similarly, with an objective to learn more about e-commerce, we landed on its integrated approaches, bringing up the idea of omnichannel and multichannel marketing.

Splitting the words we understood it better.

So, when we talk individually as Omni and channel, Omni is a Latin word that refers to “everywhere or everything” and the channel is “media”. Therefore, omnichannel marketing refers to the marketing process done in every channel holding the same background which means “the channels are integrated”.

On the other hand, comes the multichannel marketing process which is more concerned about the product and promotes a particular product on different channels with any link of one another.

Let’s make it more clear and interesting with infographics. Everything you are looking for about “omnichannel versus multichannel marketing” is now just a glimpse away.


Omnichannel Versus Multichannel : In depth Strategic Analysis

omnichannel versus multichannel


Still confused, here’s a story to take you to the journey of omnichannel and multichannel marketing with a shopping exorbitant girl “Sneha”.

Let’s go shopping!

Major difference 

An overview of the system of omnichannel and multichannel marketing and its standard operating procedures.

Standard operating procedure of Omnichannel and Multichannel

Standard operating procedure of Omnichannel and Multichannel


Since the terms are now comprehensible, let’s take a look at what are do’s and don’t of both these marketing practices.

Challenges you may encounter in Omnichannel and Multichannel

omnichannel and mulithchannel

No matter what we do, we certainly have to face some challenges. But knowing about upcoming challenges can help you reduce the risk and plan for the future.


Do’s And Don’t of both the strategies

Dos and Don'ts of omnichannel and multichannel

Both these channels are equitable in one or the other way. Now it’s your turn to choose.


Which model to choose?

Which model to choose: Omnichannel or multichannel?