Search Engine Optimization (SEO) is the art of optimizing a website so that it appears near the top of search engine search results.SEO helps to increase web traffic and hence business to your site. In fact, SEO is the most effective way to generate traffic. Using SEO helps improve awareness of your product or service. SEO helps you gain a competitive edge and increase sales/business significantly .Even if someone does not click on the search engine result of your site, your site at the top has the result of banner advertising of a powerful brand. Putting your at the top is no mean feat as all the online marketing agencies on the planet are also trying to do the same thing. You can imagine how competitive it is!