Types of Ecommerce Business Models | Seller’s Perspectives

What is eCommerce?

The process of buying and selling products and services, online by transferring data and money through an electronic medium (internet) is known as eCommerce (also called electronic commerce). The various types of business which deal with eCommerce are called eCommerce Business Models.

The eCommerce market is expected to grow at a phenomenal rate and reach US$ 200 Billion by the year 2026. India is witnessing the sunrise phase of eCommerce and there is ever-growing participation from large brands, manufacturers, small and medium enterprises, traders, and service providers, alike.

The beauty of eCommerce is that it is relatively simple to join in on the action. There are hundreds of platforms and resources that are available to support new sellers as they enter the eCommerce space. Many businesses with brick-and-mortar shops have transitioned to online selling since it is much more affordable. This became even more prevalent during COVID-related lockdowns since it was safer for both shoppers and the people who work in stores.

The opportunity of eCommerce is providing enough air to breathe to everyone, hence it is important to understand this opportunity by looking at the various business models that eCommerce has to offer. Moreover, in this article, we will look at this from a Seller's perspective so that potential sellers can understand the ways to capitalize on the eCommerce opportunity in India.

eCommerce Business models can be segmented on the basis of the type of buyer and seller. Broadly, a buyer and seller can be classified into:

  • Business – A seller or a buyer who sells or buys products and services for his business or organization's use.
  • Consumer – A seller or a buyer who sells or buys products and services for his personal use.

From the above bifurcation, it becomes easier to understand the various business models of eCommerce:

B2C Ecommerce

B2C (also known as Business to Consumer eCommerce) is the most popular form of eCommerce. In this model, a business or a company sells products or services directly to the end customer. Typically, in this model, there would be single-tier pricing for all customers. There would be dedicated departments for customer service, logistics, etc. The website and marketing events get built to attract customers especially first-time buyers.  The checkout process is extremely streamlined to avoid abandoned carts and dropouts. B2C websites need to have a compelling website structure, offers and promotions, and landing pages. Popular B2C eCommerce Models include Amazon, Flipkart, Mesho, and Myntra.

B2B Ecommerce

B2B (also known as Business to Business eCommerce) is the model where one business entity provides products or services to another business entity. There could be multiple-tier pricing and volume discounts to different business customers on a case-to-case basis. Most B2B eCommerce companies would deploy dedicated account managers for their customers.  B2B customers would be repeat customers. The website would be more like an account dashboard for the customer. The checkout process will have more steps than a B2C eCommerce website because customers may want to exercise different payment options including bank/wire transfers or cheque payments.

C2B Ecommerce

C2B (also known as Consumer to Business eCommerce) is just the opposite of B2C eCommerce and is very niche and typical. In this model, individual customers deliver value to businesses that include referral programs, paid testimonials, or data sharing. A C2B model is also known as a reverse auction model or a demand collection model that enables buyers to name or demand their own price, which is mostly binding for a specific good or service. In the consumer to the business model, the roles involved in the transaction must be established and the consumer must offer something of value to the business.

C2C Ecommerce

C2C (also known as Consumer to Consumer eCommerce) is a model where one individual customer sells a product or a service to another individual customer. To understand this in offline parlance, a newspaper classified advertisement or an auction is an example of C2C eCommerce. Companies like OLX offer a platform to sell products from one consumer to another. Other online companies like Craigslist, Etsy, and eBay also enable C2C eCommerce. Companies like Amazon provide both options of B2C and C2C eCommerce.

D2C Ecommerce

D2C (also known as Direct to Consumer eCommerce) is when the manufacturer/producer sells their products or services directly to the consumer on their own website. As per research, over 50% of customers prefer to buy directly from the brand/manufacturer instead of going to other eCommerce marketplace or third-party shopping sites. Dell is one great example of D2C eCommerce where the brand Dell allows individual customers to customize and purchase computers and peripherals from their own website. One of the biggest benefits of D2C eCommerce is that it cuts the costs of “middlemen" and helps the manufacturer retain better margins and/or offers better price/value to the consumer. The manufacturer/brand also gets full control of the activities on their website or platform. They get important consumer insights that help them to plan for better future selling and marketing strategies.

Subscription Ecommerce

Subscription (also known as SaaS eCommerce) is an online business model that allows businesses and customers to buy products and services they need on a recurring basis. The biggest benefit of this eCommerce model for the sellers/brands/manufacturers is that it increases the customer LTV (Lifetime Value). One of the best examples of subscription eCommerce is Dollar Shave Club. This company delivers personal grooming high-end products to its customers on flexible subscription plans. Most cloud-based software companies like eVanik Networks deliver software through subscription eCommerce. Digital content companies also use subscription eCommerce to pass maximum value to it's consumers.

Types of eCommerce Fulfillment Modes

With the evolution of the marketplaces driving a large part of eCommerce in India, the modes of fulfillment have also evolved. Traditionally, eCommerce businesses adopted the Dropshipping method of order fulfillment. But not there are more options to ensure a superior service delivery experience, reduced customer and courier returns, and savings on shipping costs. Currently, the most popular types of eCommerce fulfillment modes are:

  • Dropshipping
  • Marketplace Warehouse Fulfilment
  • Hybrid Model
  • Outright Sale and Purchase

Dropshipping

Dropshipping is the most popular type of fulfillment of online orders. In layman's terms, it's a model that involves retailers selling items for which they may not be holding inventory.  They purchase stocks from third-party distributors, manufacturers, or wholesalers and get them shipped directly to the customer. Automation and outsourcing make this business model a success. With dropshipping, you still build a branded online store. You also manage customer relations and customer support. Dropshippers manage all aspects of the business except fulfillment.

Marketplace Warehouse Fulfillment

Marketplace Warehouse Fulfillment was a model that evolved to enhance a better shopping experience for buyers. In this model, the eCommerce marketplaces such as Amazon and Flipkart transfer stocks directly from sellers into their own warehouses. The Amazon Market Warehouse Fulfillment model also called FBA (Fulfillment by Amazon) is a model where Amazon brings in the inventory of the sellers to their own FC's (Fulfillment Centers) and manages the entire supply chain operational events including picking, packing, shipping, customer service, and managing returns. Amazon promises the following key benefits to its sellers who migrate to the FBA Model:

  1. Prime and FBA Logo for the listings on Day1 – Higher visibility and more sales
  2. Lower weight handling fee
  3. Buy Box eligibility
  4. Sellers who are in the FBA mode can do advertising and run sponsored advertisements.
  5. Lower closing fees for products selling more than Rs. 500/-
  6. Packing material charges and Packing fees are free
  7. Guaranteed delivery to the customer.

Flipkart also offers a similar marketplace fulfillment model known as Flipkart Advantage.

The one major disadvantage of a warehouse fulfillment model is that it involves a higher capital investment from the seller's side as they need to purchase physical inventory for every FC (Fulfillment Center) or Warehouse where they would like to send their inventory.

Hybrid Model

Over the past few years, a new fulfillment model has evolved that is a combination of Dropshipping and Warehouse Fulfillment. This hybrid model, also known as Seller Flex in the case of Amazon and Flipkart Lite or Flipkart Smart in the case of Flipkart has brought the best sides of dropshipping and warehouse fulfillment together.

In this model, a seller needs to provide a dedicated physical space at his own office or warehouse for the specific marketplace only. The inventory in this space also needs to be committed to that particular marketplace. The entire business process and systems are however defined and governed by the respective marketplace.

The advantages of these hybrid fulfillment models are:

  1. There is no dependency on the availability of FC (Fulfillment Centers) appointments/slots or space availability.
  2. No missing/damaged inventory discrepancies in inbound shipments as inbounding are done by the seller’s own manpower and in their own premises.
  3. Removal orders can be instantly processed unlike the longer period taken in the marketplace warehouse for them to reach the seller.
  4. Returns can be processed immediately. Thus, disposal of damaged goods/ inbounding of sellable goods can be done much faster.
  5. Claims can be raised immediately and reimbursements are received in a much shorter time.
  6. Refilling stocks at low inventory count/out-of-stock scenarios is much easier and faster.
  7. Similar visibility benefits like Prime logo, in case of Amazon and FA (Flipkart Advantage) logo in case of Flipkart.

Outright Sale and Purchase

Many eCommerce Marketplaces have appointed large third-party trading companies who procure stocks from brands and sellers through simple trading transactions. This is known as the Outright Sale and Purchase fulfillment model. Examples of such companies are Cloudtail and Appario Retail.  These companies have huge financial and operational bandwidth to sell lacs of products across marketplace platforms.

The benefits of the Outright Sale and Purchase model are:

  1. Sellers and Brands do not have to worry about the various commissions and fee deductions on every sale.
  2. Sellers and Brands can sell a large inventory in bulk instead of shipping orders one by one
  3. Accounting and Reconciliation is much simpler in this model
  4. Higher visibility of products
  5. Detailed reports are provided by such companies to Sellers and Brands.

Product Listing on Amazon India

What is Product Listing?

To start selling your product on Amazon.in you first need to list it on Amazon.in. You can provide your product information such as the product category, brand name, product features and specifications, product images, and price. All these details are available to your customer to help them purchase your product. See the image below:

Amazon-Product-Listing-eVanik

There are 2 ways of listing a product on Amazon.in:

  1. In case the product is already available on Amazon, you can add your offer by matching or scanning the product barcode or ISBN using the Amazon Seller Central App.
  2. In case the product is not available on Amazon, you can create a new listing by uploading product images and adding the required details.

Adding a new offer on existing listings

In case the product is already listed on Amazon, there are just 2 simple steps that you need to follow to add your offer:

  • Add the price at which you want to sell the same product
  • Add the number of units/quantities that you want to sell

The combination of product and listing information is referred to as “item information” or “inventory information.”

Creating a new product listing page

If the product that you want to sell on Amazon is not available for sale, then you need to create a new listing.

The following are the details required for new product listing on Amazon:

Amazon Product Listing Guidelines

  • Product Title

    Talk about what the product is. A maximum of 200 characters is allowed in the product title. Remember to include the Brand/Manufacturer name right at the beginning of the Product Title. If you’re selling a product that’s never been sold before on Amazon, then you need something called product ID. It’s a unique identifier for commercial products. UPC barcodes, EAN are all variations of Global Trade Item Numbers or GTINs.

  • Images

    Amazon has provided the image guidelines. To improve your listing quality, the image resolution should be in the range of 500×500 pixels to 1000×1000 pixels. The ideal size is 700×700 pixels. Ensure that the images are of high quality. Try to capture the product images from different angles. Lifestyle images should be portrayed in different use case scenarios. Highlight the product USPs in the images, focus more. Try to use infographics to differentiate the uniqueness of your product from others.

  • Variations

    Variations are the options available in the product that may include color, size, etc.

  • Bullet Points

    Bullet points are essentially short descriptive sentences that highlight the features and benefits of the product to the buyer. Ideally, there should be 5 bullet points for the product.

  • Feature offer (“Buy Box”)

    This is the detail that triggers the “add to cart” or “buy now” from the buyer. This essentially means the price at which you would like to sell and any other offer that you would like to promote.

  • Other Offers

    The same product is sold by other sellers who have offered different prices or shipping options.

  • Description

    This is the section where you need to provide a detailed overview of the product. The description section should contain all important keywords (what buyers are searching) so that the product gets searched and discovered easily. Keywords are one of the most important factors that increases your chances of being visible to potential buyers. Research the right keywords for your product listing based on CPC (Cost per Click), search volume, relevancy, and other parameters.

The first one is search terms which are usually referred to as backend keywords. If you have any synonyms or any other keywords that you’d like to put into your listing, you can add those search terms there.

You will also need to take category approval and will need to provide some additional documents or information for some categories. These categories are called gated categories, as per the list below:

  • Automotive and Safety Accessories
  • Baby Products
  • Food & Grocery products
  • Health, Hygiene & Medicine
  • Kitchen Products
  • Pet Products
  • Protected Brands
  • Toys

In case you need help with listing, The Amazon Service Provider Network (SPN) also helps in getting support from professional third-party service providers such as eVanik Networks who have a lot of experience to help you with the same.

Best Practices to get higher search and more sales on Amazon

While adding new products on Amazon is a simple task, it’s more important to continually improve on the Product Listing Quality. Here is the list of ongoing best practices that you must adopt to get the best out of Amazon.

  • Use Original Images: Copied images from the internet is a bad idea. You must hire a professional photographer to get your product shot.
  • Content Optimization: Listing of a product on Amazon should never be considered complete. You must keep improving the content and optimize it to improve the search and visibility.
  • Measure Performance: Keep measuring the performance by altering the elements of the listing periodically. BSR (Best Seller Ranking) is one simple metric to help you understand the listing performance.
  • Offers: Amazon provides a host of promotional event options such as coupons, lightning deals, etc. Make maximum utilization of such events to help rank your products better on Amazon.
  • Related Products: Amazon provides the option of adding related (existing) products to your product listing page on Seller Central. Linking your products to other products is a good tool to provide overall visibility of all your products.
  • Category Selection: If you feel like your category might qualify for two different categories, then the wisest thing to do would be to look at where the existing sellers are listed and look at their corresponding daily sales and revenue whatever category is making the most amount of sales.

Amazon product listing Restrictions

The following should be avoided when listing products on Amazon.

  • Don’t use terms like best, free, buy one get one or subjective terms like cute, cool, etc.,
  • Stay away from trademark words & Amazon words like special amazon deals.
  • Don’t do keyword stuffing because neither amazon, nor the buyers like it
  • The incomplete listing will be suppressed, fill out all the information required.
  • Don’t use time-sensitive information, like the best product of the year.
  • Don’t put shipping details on the description, like free shipping or the shipping duration.

Payments and Deductions Reconciliation on Amazon India Marketplace

Amazon India is one of the largest eCommerce marketplaces Globally and now also in India. Amazon provides a platform to bring buyers and sellers together. Sellers can register on Amazon and can start selling on Amazon in simple steps through Amazon Seller India.

Once Sellers lists their products on Amazon, they will start getting orders from the buyers. Amazon collects payments directly from buyers and settles them periodically as per a predefined Payment Cycle.
Amazon also deducts various types of commissions, fees, and charges from sellers known as amazon commision rates to manage the various costs like shipping costs, payment costs, packing and storage costs etc.

A simple example to illustrate this is below:

  • A seller sells a pair of shoes worth Rs. 500/-
  • Amazon levies the following costs on the sale: 12% commission (Marketplace Fee), Rs. 50/- as shipping costs, Rs. 20/- as Fixed Fee, Rs. 15/- as packaging charges. Alongside, Amazon also deducts a TCS (Tax Collected at Source) of 1% on the selling price (excluding GST)
  • Let’s total this up: 60 + 50 + 20 +15 + 5 = Rs. 150/-
  • Hence, Amazon will settle an amount of Rs. (500-150) = Rs. 350/- to the Sellers Bank Account.

However, payments are not settled for individual orders. They are cumulatively settled for orders fulfilled over a period of time. This is known as a Payment Cycle. Payment cycles may vary from time to time. An example of a payment cycle is:

  • Orders from 1st to 10th of a calendar month => Settlement on 15th of the same month
  • Orders from 11th to 20th of a calendar month => Settlement on 25th of the same month
  • Orders from 21st to 30th or 31st of a calendar month => Settlement on 5th of the next month

Why is it important to organize the reports by month?

eVanik Reco Plus syncs your Amazon data reports and sorts them as per the preset algorithms into different smaller tables, helping to prevent skews in your sale numbers.

By working through these tables, it matches the low-level transaction amounts to what Amazon considers high-level transaction categories in their settlement report.

Our general advice is not to necessarily use the same grouping that Amazon does in your financial reports.

However, it is also important to note that Amazon also deducts the value of Customer Returns or Courier Returns from the overall Delivered/Shipped Orders when making the payment. Since, few of the returns are in transit and therefore, the status is not available, Amazon will hold back a calculated amount to cover the forthcoming returns. This amount is called the “Reserve Amount”. When making the settlement as per the Payment Cycle, Amazon also deducts the reserve amount which gets subsequently settled in the next payment cycle on receipt of the returns that were earlier in transit.

Amazon also provides the facility of advertising to sellers. Sellers can choose to promote their products on the Amazon platform by opting in for promotional events such as:

  • Lightning Deals
  • Coupons
  • Sponsored Ads

For events such as the above, there are additional fees and charges. At the time of making the payments against the net delivered orders to the sellers, Amazon also deducts the charges against these events.

Best Reconciliation Practice:

eVanik’s learnings from over 13,000 Sellers since 2016 has helped us in defining the best recommendations for reconciliation of your Amazon Marketplace Account: Here’s a summary of how one must do a basic payments reconciliation for Amazon Business:

  1. Sign in to your Seller Central Account.
  2. Download your MTR (Merchant Tax Report), Date Range Settlement Report for the period that you would want to do the reconciliation. It’s advisable to add 15 days in the Date Range Settlement Report when doing the reconciliation match
  3. Match line by line item on the MTR report with the Settlement Report. In accounting terms, this process is typically referred to as matching account receivable (A/R) (created at the time of fulfillment), with undisbursed payment (in your seller payable account). When completed, all increases to accounts receivables (delivered orders or sales) will be matched to undisbursed payment in your seller payable account. This feature is known as Payment Reconciliation.
  4. When you identify any line item in the sales report that does not have a corresponding payment match, highlight that row with a noticeable color. There could be many reasons why that particular Order ID will be showing as unsettled, such as return in transit, order canceled, settlement in the next payment cycle, etc.

One must also note that spreadsheets have their own challenges, which may increase the gap in your reconciliation activity. Following are the challenges when using spreadsheets or manual systems in the reconciliation process:

  1. Dynamic nature of eCommerce business. Assume that your downloaded sheet has few orders today showing order status as delivered and we start reconciling as per that. However, the next day, few of those orders moved into returned or canceled status. Effectively, we would end up working on wrong data expecting to get the right results
  2. For sellers having huge order volumes, spreadsheets may take a long time to process the information especially if there are multiple sheets having formulae, etc.
  3. Reconciliation on spreadsheets cannot be on a real-time basis, as the commission/fee structure keeps varying from time to time.

Procedure To Reconcile Amazon Settlement Deposit

Here is the step-by-step procedure to get the reconciling done for the Amazon settlement deposits.

  • Step 1: Wait For The Settlement Deposit
    As stated above, Amazon pays the sellers every two weeks. So, wait for the settlement deposit, after which you can go ahead with the process of reconciling. Most of the suppliers or business owners integrate their bank accounts with the accounting system of Amazon to start the process right away.
  • Step 2: Get The Amazon Settlement Report
    Find the reports section under your seller dashboard and go to payments to view your settlement report. Select the report that you want to reconcile, then save the statement as a PDF.
  • Step 3: Determine The Gross Settlement Deposit
    Firstly you need to make sure that you have added all the accounts onto the accounting system of Amazon to continue with the reconciling process. You cannot continue with this process if you have not done it yet.
  • Step 4: Check The Income Statement
    After you have broken down the costs and income in the system, check on the income statement for the results. You can check your income statement in Xero. Check for the right format along with the placement of amounts appropriately.

These are the steps that you need to follow for reconciling Amazon Seller payments. You need to understand the process well as for big businesses that involve a lot of sales, deposits, or expenses, the process becomes a bit complex. So, get well versed and implement the steps accordingly.

Look for the deposited amount information in Zero and click on Add Details. After this, you can start to enter the accounts along with the respective amounts. While doing this, you need to make sure that the total amount equals your net deposit. The main aim of the sellers here must be to add the revenue amounts to the related costs for making the total amount equal to the net deposited amount. Once you are done with that, you can save the transaction.

Hence, it is important to have an automated tool that keeps updating your Amazon reconciliation data on a real-time basis and provides you with instant Amazon reconciliation reports that can also be filed for claiming the gaps from Amazon.

eVanik, as an Amazon Reconciliation Tool provides 14 plus R2R (Ready to Reconcile) reports

Alongside there is also an amazon reconciliation dashboard that summarizes periodic payment reconciliation reports, cash flow statements, and lots more.

Reco-Dashboard-eVanik

Reco-Dashboard

 

Importance of Packaging in Ecommerce

 

There has been a shift in the packaging of goods in recent times with ecommerce businesses around the world taking care to improve their packaging and labelling to not only ensure the safe delivery of a product but also for the promotion of one’s brand. When a customer receives an order in a good state, there are greater chances of a customer placing more orders in the future, thereby leading to increased growth in one’s business. 

Following are the Importance of Packaging and the ways it can enhance e-commerce businesses:

  1. Helps in Reducing Company Costs                                                                                                                                       Good packaging helps to reduce a company’s costs significantly as it ensures that a product does not get damaged during shipping, thereby reducing the chances of customers sending the product back and having to incur extra costs for reshipping the returned product. By investing in packaging, one can avoid such extra costs.                                                                           
  2. Helps to Build a Good Relationship with Customers                                                                                                                  If a product is well-packaged, it has a lasting impression on a customer and can increase customer loyalty as well as customer retention. It also creates a good impression on of your brand on customers and helps in customer retention.                           
  3. Creates Brand Identity and promotes Brand Value                                                                                                            Proper packaging further helps to create a strong brand identity. High-quality printing, use of good packaging material, distinctive design helps in engaging users thereby differentiating one’s brand from others. Good ecommerce packaging has a great impact on the success of one’s business. It minimizes the volume of returns and foster customer loyalty, and establishes in building brand value. Packaging is as important as branding. Packaging is an extension of one’s brand and plays a major role in conveying the nature of one’s business as well as what the products are about, and the feeling it generates.  Packaging should match the brand value, proposition as well as position in the market.                                                        
  4. Increase in Interest / Retention                                                                                                                                                   Good packaging enhances customer lifetime value. In addition, proper packaging benefits one’s business through word of mouth and leads to customer retention.                                                                                                                                                    
  5. Order Values                                                                                                                                                                             The size of the box to ship packaged goods can also make a big difference to the shipping costs of a retailer, in particular with the introduction of volumetric and pricing that are in proportion to shipping charges. It is therefore important that a retailer has appropriately sized boxes for their order, combined with a sensible unit price for one’s packaging.                                       
  6. Slow Shipping                                                                                                                                                           Slow shipping time often discourages customers. While a reliable courier makes a big difference, what people forget is that picking as well as packing of an order also takes time. If an order is picked and packed quickly and efficiently then it gives one a fighting chance of offering next or even same day delivery options.                 Slow delivery times often puts off ecommerce customers and hence it is important to ensure that one’s packaging does not affect this.                                                                                                                                                                                          
  7. Customer Loyalty                                                                                                                                         Custom packaging drives loyalty among people. Over half of people who have received custom packaging are likely to purchase products from the same company for future orders. That itself is a huge impetus to considering good custom ecommerce packaging. Custom packaging is cheaper to send, protects the contents better by eliminating movement during transit, and is better for the environment as it would include using less material in addition to eliminating secondary packaging and its requisite costs such as foam pellets, polystyrene etc.

It would also give retailers a chance to drive loyalty, increase visibility of your brand and delight your customers by providing them with a great shopping experience. Custom, and even personalized ecommerce packaging helps in driving loyalty among customers and helps in retaining them.

The importance of packaging in ecommerce

The importance of packaging in ecommerce cannot be overlooked. It is extremely important, especially as a marketing tactic as one’s ecommerce packaging has the potential to build brand value and brand image, increase sales, improve customer loyalty as well as help to position one’s business where retailers hope to be in the market. A combination of all these factors will have a significant impact on the success of the business of an ecommerce seller and his or her profitability.

Top 10 online selling sites in India.

Yes, you heard it right, today we are up with an idea to support your business and help you grow!

We have compiled the best marketplaces in India, where you can register and sell your products online. Let me be more clear, we have appended India’s top 10 online selling sites in this article with a direct link to register.

 

By the end of this article, you may have registered to a few of them and have already started growing online.

 

And eVanik- Oneworld suite for all e-commerce solutions will always be there to ameliorate your experience.

 

So, without depleting more of your time let me quickly take you to a virtual tour of the best online marketplaces in India. 

 

Starting with the world’s largest online marketplace that every retailer wants to be a part of.
Yes! Amazon is what I am talking about.

 

Amazon

top 10 online selling sites

Amazon started in 1994 by Jeff Bezos, the idea of business back then was to start a business offering convenience to its buyers by providing them easy delivery services. 

 

So Jeff started the business with a bookstore that was supportive in both online and offline mediums. The reason to go for books was:

    • Easy packaging
    • Easy distribution
    • Easy to source

In 1998, the business expanded internationally and also introduced computer games and music as a part of their business.

 

In mid-2000, Amazon web services came into the picture, and Amazon became a tech company rather than an online retailer. Since then the company has been unstoppable in terms of growth and profit.

 

In India, Amazon was established in the year 2013 with a record of first 10,000 orders on its first day of operation.

What to sell?
You can sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc.

What are the requirements to sell?
To be a seller on Amazon you have to register and create an Amazon account for which you require a PAN Card, bank account, authorization of business to add private labels, GST details (GST Details are compulsory if you are listing taxable goods) and business address.

 

There is no subscription fee but you have to pay selling fees of 75 rupees per item sold, along with some other charges depending upon the item that has been sold.  

 

Just a click to register:

 

Here

 

Pros & Cons to sell at Amazon

 

Pros  Cons 
Home of nearly 184 million visitors, therefore it is a high traffic channel.   There is a very high competition for each and every product. 
You can sell your product globally and earn a profit.  You cannot easily sell branded products on Amazon until you have the sole rights of that brand. A brand can be sold by multiple sellers but only one seller gets the buy box, and in most of cases Amazon owns the buy box.

Or

Many brands are on outright inventory buying, therefore you will have to face high competition.  
You can send your product in bulk and they will manage your inventory, pack, and ship. The process is known as fulfillment By amazon, mostly used to fulfill the criteria of prime orders.   No benefit comes for free, for every good deal, there is a high commission that is charged by Amazon depending upon the category of your product. 
Once your brand is registered you get access to tools like A+ listing and amazon advertising, boosting your product sales, and helping you to build a brand.  Mapping issues are highly faced, until and unless you get your brand registered by the government and on Amazon, another seller can sell the same product at a lower price.  
A huge platform to sell different categories of products if you have a product. Yes, Amazon is always the right choice to sell.  It does not sell anything above 8 kgs in the easy ship category and anything over 30 kgs in fulfillment.
In such a case, you have to hire a 3PL for delivery. 

 

Flipkart

Another astounding online retail platform to start your business is Flipkart. The story of Flipkart seems to be indistinguishable from amazon. As both of these companies started their businesses with book sales.

 

Flipkart is a Bangalore based startup launched in the year 2007 by Sachin Bansal and Benny Bansal. 

 

In a few years, the company advanced in selling for many other domains too. In 2010, Flipkart introduced the mode of cash on delivery which helped in expanding the delivery network.

 

In 2012 the company launched its mobile application to make it convenient for its customers. And in the year 2014, Flipkart acquired Mantra and introduced various categories to shop online.

Since then the company has been rapidly growing and accomplishing the heights of success.

What to sell? 

You can sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc.

What are the requirements to sell?
To sell on Flipkart you have to register on Flipkart for which you require a GST number, personal PAN Card for business type as “proprietorship”, personal along with business PAN card for business type as “company”, Bank account details and minimum 1 genuine product to sell.

Flipkart offers you free registrations and further deductions depend solely on your product. It can vary from 5% to 25%. 

 

Just a click to register : 

 

Here

Pros & Cons to sell at Flipkart

 

Pros  Cons 
The largest online retailer in India with a 31.9% market share. It is the marketplace that has acquired two fashion specialty sites named Myntra and Jabong.  Sellers suffer high payments issues as compared to Amazon. 
Free to register and list your item in the portal.  There is a high commission that will be deducted in every sale like fixed charges, commission, Collection Fee, Courier Charges, GST.
It is very easy to opt for promotions and deals. In case of an increase in order volume, especially during sales. The hub capacity does not match the order counts leading to loss of sellers. 

 


Snapdeal 

Instigated as a daily deal platform in the year 2010 and expanded to become an online marketplace in the year 2011, Snapdeal has seen many ups and downs in its journey.

The company has received several rounds of investment and the last investment was secured in the year 2017, leading to the acquisition of many other ventures. The first enterprise acquired was Grabbon.com in the year 2010.

 

And since then Snapdeal has acquired more than 10 business enterprises. 

 

Taking in terms of business, the CEO of Snapdeal says “our 15% to 20% of sales arrive via mobile commerce.

 

Year by year the business got rebooted and Snapdeal achieved its milestone of 1000 sellers in the year 2014. 

 

There are many other e-commerce platforms like Infibeam, Paytm, Craftsvilla, Pepperfry, etc. Some of them are product specific while others offer to sell products in categories. 

 

However, a dropdown in this journey was seen in the fiscal year 2017, but things are believed to be on track again.

 

So in the current scenario, there are more than thousands of sellers serving over 3,000 cities in India. 

 

What to sell? 

You can sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc.

 

What are the requirements to sell?
To sell in Snapdeal, you have to be an authorized seller in India, should have a genuine product, PAN Card, and bank account details.

 

The registration process is free and the commission fee depends on your product ranging from 0%- 26%. 

 

Just a click to register : 

 

Here

 

Pros  Cons 
Free and easy to register and sell your products.  You are levied charge in case of buyer return. 
Allow you to sell any brand.  The competition turns to be very high leading to a very low margin to earn. 
Provides SD Plus facility with the premium facility to the customers of same-day delivery.  Once your product is an SD plus product, you cannot sell it through any other mode. Without any notification of when your product will be transferred to SD plus.

 

Myntra

An Indian fashion e-commerce company that was founded in the year 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena with an idea to sell personalized gifts items. 

 

In the early days, their venture was only operated in B to B level and used to sell personalized products such as T-shirts, mousepads, mugs, and others. 

 

After a couple of years, their business model inclined towards selling fashion and lifestyle products and offering products from 350 Indian and International brands.

In the year 2014, Myntra was acquired by Flipkart, and Myntra continued to operate as a standalone under Flipkart ownership. 

 

Therefore, working with the same pace of growth and acceptance in buyers. 

 

What to sell? 

You can sell fashion merchandise and fashion accessories in Myntra. 

 

What are the requirements to sell?
To sell Myntra allows only a business entity and not an individual. Therefore, the seller needs to do a legal registration of their business. 

 

Once the legal registration is done you can register at Myntra as a seller with details of your GST registration certificate and GSTIN number, PAN card, and account information. 

 

Just a click to register : 

 

Here

 

Pros  Cons 
It is the country’s largest online fashion retailer offering the opportunity to make your product a brand.  Very high advertising costs.
Responsible for 80-90 percent of the sales of premier global brands.  Retailers require additional inventory software.

 

Paytm

An e-commerce payment system and financial technology-based company founded in the year 2010 and an innovative concept of the mobile wallet has now evolved to a fully functional website offering a huge range of goods and services.

 

The application is available in more than 11 languages and after working for financial technology for years it introduced another application named Paytm mall in the year 2017. 

 

It is a B2C platform with a sum of 1.4 lakh sellers registered and with 17 fulfillment centers across the nation.  

 

What to sell? 

Similar to Amazon and Flipkart, Paytm also allows you to sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc.

 

What are the requirements to sell?

To register on Paytm all you need is a business name, contact details, genuine product, bank account details, and PAN Card. 

 

The registration in Paytm is free of cost with 18% marketplace commission and 2.7% of payment gateway commission. 

 

Just a click to register : 

 

Here

 

Pros  Cons 
Considered to be fast and safe as it has a good reputation with financial transitions.   Has bad customer support, may reduce the brand image of your product. 
The cashback feature attracts a huge mass.  In case of non-delivery, or return of the product you will be liable to pay the marketing fees, payment collection fees, courier charge, and fulfillment charges apart from bearing logistics costs. 

 

Pepperfry

It is an Indian online marketplace for furniture launched in the year 2011, therefore it partners with furniture merchants and connects them to the buyer. 

 

It was founded by Ambareesh Murty and Ashish Shah and the website was launched in the year 2012 as an online marketplace for furniture and other home decors. 

 

Initially, it worked only for furniture but now they extended their domain to kitchen tools and appliances serving 500 cities and towns in India. 

 

It is considered to be the largest player for selling furniture and home decor. 

 

What to sell? 

In Pepperfry you can only sell furniture, home decor accessories, and kitchen appliances.  

 

What are the requirements to sell?

Like all the other registration processes, the procedure is similar for Pepperfry. You have to register and make your account. 

 

You will be required to validate details of Bank, company, proof of address and identity, and genuine product to sell.

 

The registration is free and commission goes negotiable depending upon your product. 

Just a click to register : 

Here

Pros  Cons 
It covers PAN India, so even your bulky furniture can be delivered at any part of the nation.  Poor customer service, many reviews claim that they could hardly connect to any service provider in case of a query. 
The largest marketplace built exclusively for furniture.  Furniture installation service is not provided by Pepperfry, affecting the experience of customers and tarnishing your brand image. 

 

Limeroad

The company was founded in 2012 by Suchi Mukherjee, Manish Saksena, and Ankush Mehra as a women’s fashion marketplace. The idea back then was to provide a platform for small businesses to grow and expand in the realm of female fashion accessories. 

 

A less known fact is Limeroad got into partnership with the MP Government and in order to promote handloom and handicraft products in India. 

 

Within a few years, the business expanded and Limeroad is considered to be a tough competitor of marketplaces like Amazon and Flipkart. 

 

What to sell? 

Limeroad offers the opportunity to sell a complete range of clothing and other fashion accessories for men, women, and kinds in different categories. 

 

It allows users to create a look at a virtual scrapbook and allows users to earn from the scrapbook they create.

What are the requirements to sell?

To start selling on Limeroad you need to register and make your account by providing your bank details, proof of address and identity, and product to sell.

You can also share or promote your products on social media via Limeroad application. 

Just a click to register : 

Here

Pros  Cons 
A huge market of Indian customers, where they can virtually create scrapbooks with multiple products and create a look of their choice.

Therefore attracting more customers or I should rather say, potential buyers. 

Unlike other companies that have their weekly payment cycle, Limeroad provides payment for products after 15 days. 
Every seller gets an account manager to support their business growth.  The commission’s policy for sellers is not transparent. 
It provides you the authority to market your product, you can also share in different social sites directly via Limeroad.  Do not have a smooth facility of customer service providers, which may lead to tarnishing your product brand image.  

 

Firstcry

If you are into selling kids fashion apparel and accessories this is the best place for you. A platform that specifically focuses on kid’s fashion. 

 

So it is an online store for baby product retailing launched in the year 2010 with the consolidation of over 350 stores it became Asia’s largest online marketplace for Kids products. 

 

What to sell? 

In the first cry, you can sell any fashion or other kids’ products.

 

What are the requirements to sell?
The registration process is free by creating your account. You will need to provide your authentic details of identity, bank account information, GSTN, and PAN number. 

 

Just a click to register : 

 

Here

 

Pros  Cons 
The only platform to focus on kids’ accessories, making your product equivalent to a premium brand for kids.  Charge high commission on the sale of every product. 
There are 5,00,000 registered customers, looking only for kids accessories  Most of the reviews claim bad customer services provided by firstcry. 

 

Meesho

An application that enables small businesses and physical stores to take their sales online via social channels.

The venture was launched in the year 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal. Keeping the needs of Indian customers, the company grew and became the first Indian start-up to be invested by Facebook. 

 

Now the application gives sellers a huge customer base to sell their products and grow. 

 

What to sell? 

You can specifically sell all fashion, lifestyle, or handicraft accessories. 

 

What are the requirements to sell?
There is a 1 step registration process, where you have to provide details about the type of company, Your PAN details, GSTN and Aadhaar card.

The registration is free. However, there is a commission based on the sale of products. 

 

Just a click to register : 

 

Here

 

Pros  Cons 
A friendly and easy to manage interface. Sometimes they end up delivering the wrong product. 
A large Indian market to participate via different channels.  Bad customer services, reducing your product brand image. 

 

Shopclues

A Gurgaon based online marketplace launched in the year 2011 by Sandeep Agarwal and Radhika Agarwal.  

 

In 2016 they reached half a million sellers with thousands of buyers nationally. 

 

The company claims to have more than 6 lakh merchants and approximately 2.8 crore products, serving more than 32,000 pin codes across the country.

 

What to sell? 

The company is a marketplace for thousands of different category products but here are some categories they are considered premier for home & kitchen, fashion, mobiles & electronics, and sports.

What are the requirements to sell?
You need to be a registered seller and for the registration process, you need a business entity, address and ID proof, registered trademark, and bank details.

 

Just a click to register : 

Here

Pros  Cons 
It provides a huge market with lots of potential buyers. Numerically they provide services to over 32,000 of pin codes across the country, The marketplace do pick-up the return packages from customers if the order value was less than Rs. 300. 
Keep customers attracted by offering lots of attractive coupons for discounts.  Most of the order’s status gets closed as RMA, making more loss than profit. 


Let’s grow together!

 

If you are confused among the list of best, we would advise you to go for all of them!

 

Just check criteria and if you feel your product is worth selling there, register for it now. 

 

So, Here is a chance for you to work with more than a single marketplace and reach thousands of buyers. 

 

All you have to do is register and leave all your back-office operations to us. – eVanik

 

Importance of Inventory Management

INVENTORY MANAGEMENT

Inventory Management is crucial to prevent an “out-of-stock” situation that can lead to lost sales for ecommerce sellers and disappointment for customers. Inventory management controls the entire flow of goods from manufacturers to warehouses and from there to point of sale. It entails management of orders, returns, logistics, returns etc.

It is necessary to streamline the inventory management system as a mismanaged inventory can lead to retailers witnessing huge losses.

Why do you need Inventory Management?

It is imperative for ecommerce retailers to be aware of its inventory in order to achieve efficient as well as fast operations, at an affordable cost.

An efficient management of inventory results in reducing costs that further helps to keep accounts and finances of retailers in check.

It also helps in offering better customer service through fast delivery of goods and low shipping charges, thereby meeting customers’ expectations.

Benefits of Inventory Management: There are a plethora of benefits in having inventory management.

  1. Keeps track of one’s inventory and provides a centralized view of stock.
  2. Controls the costs of ecommerce sellers by creating stock reports in order to analyse the inventory.
  3. Enhances delivery by proper management of stock-outs and meeting the expectations of customers.
  4. Assists in planning and forecasting by properly analyzing the data trends.
  5. Reduces the time taken for managing the inventory by keeping one’s records in place.

 eVanik OneWorld Suite:  eVanik OneWorld Suite from the trusted eVanik Networks, which is the most awarded ecommerce solution provider in India, helps in effective inventory management. Over 12 thousand ecommerce sellers rely on eVanik OneWorld Suite to automate their back-office marketplace operations and skyrocket their online business on the best online seller sites in India.

eVanik OWS’s inventory management software is a centralized and synchronized inventory management software for multi-store, multi-channel businesses selling online and offline. This inventory management software manages common inventory for several channels and automatically reprice it to stay on “Buy Button” always thereby helping ecommerce retailers to keep growing their sales. It also helps to manage the order lifecycle. From procurement to warehousing, from order processing to shipping to returns, eVanik OneWorld Suite helps in the entire order lifecycle management. The software also provides Live/Out of Stock and Price Tracker. For brands selling through partners, dealers etc, one can get real time visibility on Live/ Out of Stock products and price change alerts with email notifications.  eVanik OneWorld Suite from the trusted eVanik Networks also provides ecommerce reconciliation, with  99.6% accurate reconciliation of payments, returns, commissions and inventory in real time, with no cumbersome excel uploads or downloads.

Benefits of eVanik OneWorld Suite:  Inventory management and Business profitability are interrelated and the biggest reason for the success or failure of a business is the way the inventory was managed. In the e-commerce marketplace scenario, inventory management becomes all the more important and hence it is imperative to have a seamless and centralized ecommerce inventory management software like the eVanik OneWorld Suite.
1.   eVanik’s inventory management software tool helps an ecommerce seller a great deal by automating the online sales and inventory management system.

2.   eVanik OWS is connected with all major e-commerce marketplace channels for inventory management. All one needs to do is set up the virtual common inventory once and the system will manage it across all marketplace channels for all products.

3.   eVanik OWS Inventory Management Software is a boon for ecommerce sellers as it helps to manage their inventory across Amazon, Flipkart, Snapdeal, ClubFactory among others.

4.   eVanik’s inventory management software helps sellers to save valuable time so they can focus on growing their retail business while eVanik OWS Inventory Management Software improves visibility into their supply chain.

5.   It manages their online inventory by easily tracking and syncing product quantities across all online sales platforms in real-time. Every time a retailer receives an order from an online channel, eVanik OWS’s inventory management software apart from fetching that order, also automatically refreshes stock data to all online channels where the product is listed.

6.  Does not require any software to install

eVanik OWS Inventory is a fully web-based solution that is hosted in the cloud. As a result, retailers never need to install software, upgrade updates, or archive their data.

7.  Integration of multiple selling platforms

eVanik OWS Inventory has over twenty integrations with many selling platforms including Flipkart and Amazon, and will mitigate the headaches due to overselling. eVanik OWS automatically updates the selling channels in real-time with updated stock levels.

8.  Support High Transaction Volumes

eVanik OWS Inventory supports higher volumes of transactions so sellers do not face any problem.

9.   Free training and support                 

 eVanik OWS provides a free training session from the start, and on procuring the software, ecommerce retailers are assigned a dedicated customer relationship manager to handle all their queries.

 
Key Features of eVanik OWS’s inventory management software: Following are the chief features of the eVanik OneWorld Suite from the trusted eVanik Networks, which is the most awarded ecommerce solution provider in India.

   1.  Composite SKU’s (bundles/kits)                                                                           One can now combine SKUs to create composite SKUs that will depict the inventory of the underlying SKUs. Managing inventory with bundles will help to enhance your catalog by creating new offerings from your existing products with attractive pricing for higher-order values.

  1. Advanced Order Routing

The software further offers Advanced Order Routing based on geolocation, warehouse priority, and stock availability. You can now combine SKUs to create composite SKUs that will depict the inventory of the underlying SKUs.

  1. Custom Alerts

Ecommerce sellers can now set custom alerts for low inventory levels and create purchase orders.

  1. Product SKU Mapping

With our unique inventory mapping system, sellers can track their products with different identifiers.

  1. Multichannel Tracking

One can track product quantities and sales across boundless integrations. For retailers that have inventory in multiple warehouses, eVanik can allocate inventories and designate orders based on predefined rules, such as region, shipping method, or other special designation of inventory.

  1. Sell better, faster with eVanik OWS

With the best inventory software, you can turn inventory faster, maintain higher margins, and reduce manual inventory-related tasks, helping you focus on what you do best: sell.

  1. Centralize your inventory

Visibility across multiple sales channels, stock locations, and stages of the product life cycle within one simple inventory app.

  1. Sell flexibly

Take advantage of merchandising techniques like bundling and pre-orders.

  1. Low Stock alerts

Avoid overselling and stockouts with low-stock alerts, and automatic stock adjustments as sales orders are processed and purchase orders are received. Low inventory alerts make it simple and convenient to place a reorder from the appropriate supplier directly from eVanik´s.

  1. Automate purchase orders                                                                                        eVanik´s powerful capabilities automate and simplify your inventory management. eVanik automatically adjusts inventory through purchasing or vendor feeds. Product availability amounts are automatically updated across all marketplaces.
  1. Transfer and track inventory

eVanik´s end-to-end platform will automatically reserve availability when an order is first created and decrease it from physical inventory upon shipping.

  1. Cloud-based inventory management software

Modern Inventory software without the excruciating updates; available regardless of where a client or group is based.

  1. Integration with accounting software

Build and study Sales and Inventory Reports

eVanik OWS Inventory Management software thus is an efficient and affordable software that gives retailers a robust product that has a plethora of advantages that helps ecommerce retailers catapult their business and take it to greater heights.

Why You Should Opt For Omnichannel Retailing?

The word Omnichannel retail is no way less than a buzzword!

It is a mere multichannel approach to sales that offers a flawless customer experience. It includes several social channels, marketplaces, and many more.

Omnichannel is the first and foremost step taken to approach or interact with the customers.

As per Shopify,

Omnichannel retail doesn’t require you to be everywhere, just everywhere your customers are.

Knowing the status of your customer requires extensive research and data. In today’s time, brands have the capability of getting into direct communication with customers using the sales cycle.

Here at eVanik, offers you the best experience for the customers.

No matter what industry is your business from, utilizing the strategies of omnichannel marketing can benefit and make it easier.  

Benefits of Omnichannel Retailing

An Omnichannel Retailing strategy not only helps in realigning the business operations but also implements infrastructure changes. Therefore, this strategy generates higher customer retention and drives sales.

Customer Experience

Today’s era is smartphone-friendly. People consider them to be personal assistants when shopping is considered. Companies using omnichannel strategies can expect an experience from the brand.

Moreover, it is necessary to provide shoppers with ways of engaging information about your products and services.

Improvement in Turnover

The omnichannel retailing allows access to the customers’ favored channel and thus can view the stock availability. Also, it helps in providing various opportunities to increase sales.

Build Brand Image

An extremely tough job is to build a brand from scratch. Whereas if a retailer is having a brick and mortar store and offering products online, also it becomes quite feasible to control and regulate the pricing as well as the sales volume.

Boosts Productivity

The omnichannel strategy offers a complete review of all the purchases made by the customers. This leads to serving the customers better. Following this strategy also allows the store associates to divide themselves with various tools.

Reach New Customers

One of the most essential benefits of omnichannel shopping strategies is to reach out to new potential customers. This is equally important for both leading retailers as well as reaching out to new customers. Reaching out to new customers is extremely important as it is the key to growth.  

Tips to Create A Successful Omnichannel Strategy

  • Increase customized services
  • Create memorable in-store experiences
  • Focus on updating the skills of staffs
  • Engage on consumer insights
  • Personalize and digitalize the offline store
  • Draw a map of the entire customer journey
  • Boost your presence on social media
  • Provide better customer service by using AI/Chatbots
  • Keep your data safe and sound to find brand advocates

Henceforth, you can grab these tips and tricks and crack successful omnichannel management.

How to sell on amazon for beginners?

There is a step-by-step guide for every process whether to make an email ID, to make a social media account, or even to register yourself as a citizen in any country. Similarly to become a business owner you have to follow certain protocols to register yourself as one.

This blog is specially designed for the one who is a newbie and wants to become a seller on amazon. We are aiming to guide you step by step on how you can start your own eCommerce on amazon.

So without wasting any time let’s get started.

Making a Plan

First and foremost you have to make sure you are going on the right path. In order to do that you have to do thorough market research, set your business mission, and decide on a proper product analysis and financial budget.

Find your Niche

After thorough research, you have to decide what products you are going to sell. This niche will decide whether it will be profitable or not, will it stay trendy for a while or stay evergreen, what kind of impact will put on the mind of the customers and other important factors will decide whether it will give you significant revenue or not.

It is advised to select the products based on the season and fragility of the item.

Recognize your Supplier

In this part, you have to understand which supplier has the potential to fulfill your product unit requirements. In case you are the manufacturer you can ignore this part, but for the ones who are starting out you can look for websites like alibaba.com who can fulfill your order in bulk.

If you are not satisfied with the option you can go on google and find your ideal manufacturer who can provide you the quality products, low shipping charges, best prices, etc. This part mainly covers the market research.

Place your Orders

Now that you have decided on your supplier, it’s time to place your order. It is advised not to go for a large order but for small ones. Use this small order to get feedback and test your targeted customers.

Remember to stay in touch with your supplier and always check the quality of the product you are delivering to avoid any unhappy customer.

Registering yourself as a seller on Amazon

In order to sell on amazon, you need a seller’s account. This marketplace offers two types of accounts first is an individual seller and the other is a pro account. In the individual account, you will charge 0$ a month but you have to pay a dollar for every sale in the pro account you will charge 39$ per month.

So here you have the flexibility to choose according to your needs.

In order to register, you need necessary documents like GST number, business address ID, individual identification, business phone number for verification, and other important information that will be mentioned on the screen.

Create your Product List

Now that you have set your account, it’s time to list the product on your account. It is advised to optimize the products you are listing by including high-resolution images, stating out proper details with rich content, and giving some insight about the products in bullet points. Here you have to focus on making the product more appealing.

Manage your Inventory

While selling you have to pay special attention to the inventory. Keeping track of inventory level is extremely important. If you are unable to keep a proper track, you might face a situation where you might be out of that specific product and won’t be able to deliver the item the customer is asking for. This affects your brand image and hampers customer’s loyalty to some levels.

To manage your inventory you can use an efficient inventory management system that can also offer multiple features that can help your business smoothly.

Act on your Customer Feedback

It is necessary to make necessary changes according to your customer’s feedback. These feedbacks will help you recognize the gaps in your business plans and plan efficiently to generate significant revenue for your business.

These testimonials can turn out to be social proof that your products or services are authentic and are of good quality.

Conclusion

Amazon is one of the most profitable eCommerce marketplaces and if you are planning to start your business, we believe this is the right time to get in. Hopefully, you might have understood the path to start your online business. All the best in your future endeavors.

How can I start selling on Flipkart | Beginners Guide

Omni channel approach is the new normal in the ecommerce industry, whether you are a small time seller or a big one, in the competitive market everyone wants to stay on top no matter what. In order to maintain healthy competition, the marketplace is open to everyone who is willing to sell their product through them.

Today you will learn about one of the most profitable marketplaces called Flipkart. According to the report published by Statista, Flipkart reported a revenue generation of 346 billion and a revenue increase of about 12% in the financial year 2020. Being a seller who is just starting out, we can guide you on how you can sell on Flipkart in India.

Getting to the point, let’s focus on some questions that a newbie might have around the topic.

How do I Register as a Seller on Flipkart?

Being new to Flipkart you have to follow a certain path to register yourself. Since Flipkart has quoted a certain path for every seller depending on the number of people involved to conduct their business through them.

Documents you will need to register yourself

For individual seller or Sole proprietorship

  • GST registration certificate
  • PAN card
  • Bank account statement
  • A signed document declaring showing the ownership of the business

For individuals owning a private limited company

  • Company’s PAN number details
  • GST registration certificate
  • Certification of private limited company
  • Articles related to association and memorandum
  • Address proof for business and identity

For any partnership or LLP Firm, be prepared in advance

  • Deed of partnership or established LLP
  • Document for address proof – telephone bill or electricity bill
  • LLP PAN details
  • Document of partner who holds the power of attorney

Steps on how you can register on Flipkart?

Now that you have got a clear picture about the documents that you will need to register yourself. Let’s look at the steps that you need to do to complete the registration.

  • First visit page seller.flipkart.com and from there click on the register now button.
  • From there you will be directed to the page saying “create seller account”
  • There you see a number of fields that must be filled under Name, mobile number, password etc. You will receive an OTP on the number you have provided for verification.
  • Going on to the next stage, you can decide and select the pick up location and primary selling category of your product.
  • Next you will be required to fill in other details like business details, bank details, listing details etc.

Tips to plan out before you proceed with the Flipkart Seller Panel

  • What will be the nature of the business?
  • The price range of the products
  • Expected revenue in the next 3 months
  • Gender of the seller
  • Age of the owner’s account
  • Help you might from Flipkart’s end to grow your business
  • Possibility of selling the products under your own brand
  • No. of products to sell online
  • And several other pointer related to your business

Why you Should Sell on Flipkart?

As you might know Flipkart is one of the top 3 leading ecommerce websites in India and it was also ranked number 1 in 2019 as one of the top companies on LinkedIn. It was started in 2007 as an online book selling company and now it sells everything online.

It offers the opportunity to every seller even those who are on a low budget. It means if you can start your own business even with minimal investment. Moreover Flipkart can make sure your product can reach the customer and in a tip top condition. Flipkart also offers SPF (Seller Protection Fund) that will protect the seller from any kind of losses. Because of this most are leaned on to listing their products on Flipkart.

Seamless and free listing feature

You can easily sync your products with the help of Flipkart representatives.

Payment only after making a sale

Flipkart has a policy of taking a small amount as a commission which is applicable only after making a sale and successfully delivering to the end customer.

Access to a larger customer base

There are more than a million sales that are happening on a daily basis on Flipkart. Thus every seller will have the opportunity to expand their online presence and engage new customers.

Larger Product Niches

Flipkart offers more than 80 categories of products like books, electronic gadgets, sports equipment, laptops etc. These mentioned products also have subcategories so that the customer will be able to define his own line of products in a more specific way.

If you compare online, in India there are only two king giants in the category of ecommerce websites: Flipkart and amazon. And both of them have their own set of pros and cons in terms of fulfilment, reconciliation etc.

There is another question that always comes across in the mind of sellers i.e.-

Can I sell on Flipkart without GSTIN?

There are certain products listed in the product category on Flipkart that can be sold without a GSTIN number. For example books can be sold without GST in that case you have to provide the bank details that are associated with your business.

After selecting and giving all the necessary details a seller dashboard will appear there you can check which details are needed to be uploaded before selling on Flipkart.

Conclusion

Starting out a new business is always going to be tough especially when you are going to compete with more than 28 million sellers online. But if you plan out and follow certain steps like investing in product listing ads, maintain an updated inventory etc. your business will thrive organically and generate significant revenue.

How to optimize eCommerce website for Voice Search?

Right now we are at the peak of our technological advancement and as the popular saying goes “There is Always Room for Improvement”. As new updates keep coming, it is affecting the way we think and modifying the way we are viewing an object, an event, or in this case a brand. We aim to educate you right from the basics and a proper overview of how an eCommerce website can be optimized for voice search. So without any further ado let’s get started.

Today you will learn about voice search and how to optimize eCommerce websites for voice search to sell products online.

What does Voice search mean?

Voice search is a feature in which a user can give a voice command and based on the reference to the voice command it searches over the internet and finds the relevant websites, an app, or any product. In technical terms, it includes open domain keyword queries on any form of information on the internet.

This search is interactive in nature and includes certain and constant refinement by asking for clarification. The search is done by any device that can take voice input. The most common types to activate searches are by

    • Clicking on the voice command icon
    • Calling out the name of the virtual assistant device you are using
    • Or by clicking on the home button or gesture on the interface

Now let’s come to the point that now you have an eCommerce website but want to optimize it for voice searches. This brings the main question

How do I optimize my eCommerce website for voice search?

According to PPC reports, it has been found that most customers prefer to search their queries via voice searches. Hence looking from a business point of view voice search can be used as a top-funnel activity. And because of this there will be more chance of discovering your product or eCommerce website online than your respective competitor.

So you have to design your website accordingly,.

Optimizing your website for voice searches

First, you have to do the proper research yourself about search engine optimization, how digital marketing works, and focus especially on a better and interactive user experience. So that your website is shown search engine result pages (SERP).

  • Focus on interactive questions

Most of the queries that a customer search is in a form of question and mainly it is in a form of usual phrase. For example, if someone wants to buy shoes online he/she might ask for a query “Ok google, please suggest a shoe store near me?”. That voice command will automatically activate a search online and will show a number of results on the screen.

It means you have to focus on the triggering texts like best, free, new when, why, new, etc. to optimize your content on the website, blog, or FAQ page. Also, focus on long-tail keywords in a question form with less competition. You have to think logically about what a query might be.

You can take help from google analytics to determine the impact of the keyword you are focusing on. From there you can also focus on getting some more keyword ideas to embed in your website.

  • Develop a rich snippet

A rich snippet is one of the important factors that can drive your eCommerce business. Google’s algorithm works on a rich keyword basis. You might have seen on the Google search box that highlighted in a bold letter in the snippet section about your query. It means that the website contains

When a user searches a product via voice search there a good chance that the device will read out the snippet to the customer that is present at the topmost page (Position Zero). So, you have to structure your content accordingly that can answer common queries on any possible targeted question. Also, you have to use relevant keywords URL and H1 tag in your content.

  • Improving the structure of your website

When the content on the website is properly structured, it can give the information that can index your site. This way it can improve the ranking of your website to higher positions as Google’s algorithm is now preferring structured data the most.

For example, you might have seen some website which shows starts as reviews by the customer. This is due to the result in schema markup implementation on the website. The developer has the choice of implementing multiple schemas to optimize it.

  • Listing Products on Google Shopping

You might be aware that most of the demographic are using google to do voice searches, so for instance if a customer is using voice command via google assistant to find a product. There is a good chance that your product might be easily discoverable on google shopping.

There are several extensions on different eCommerce websites that can easily sync your products on google shopping. These extensions map out the product’s data, content, variation, cost, etc. This way you can save up a lot of time and remove any additional resources that you were using to manage your product on multiple channels.

  • Include an FAQ’s section on your page

The trend of using FAQs might be becoming obsolete and big organizations have now stopped using it. But still several eCommerce websites like amazon are persistent on using FAQ below their product description.

On the positive side, the FAQ section saves a lot of time for the customer, he/she can easily list down all the relevant questions on just one single page that is less energy-consuming. Here you also have the opportunity of embedding few keywords to optimize the product content.

  • Enable voice search in your own eCommerce website

You must integrate your eCommerce website with voice search to increase the chance of finding the relevant and required product. To streamline the experience of thousands of products on your website, you have to enable an AI-powered voice search that can direct the customer wherever he wants to go on the website.

The basic concept behind this is that the customers are already coming from a voice search command, they might already be expecting a voice search feature on the website as well. If you can integrate customer service in your website via a voice chatbot that can effectively reply to customer complaints.

  • Register on Google my Business

This another add-on to optimize your website. Here you can provide all the relevant information like your website, niches of products, location, etc on google my business. So when the user is searching by any query he/she has more chance of discovering your brand name in more detail.

And presenting your business in a more detailed manner will establish a brand authority for your audience.

  • Take help from social media

To prepare your website for voice search, you need to know what type of questions people are asking, in what pattern they are asking, are they using a local language or a mix of different languages. Also, try to understand their emotion behind the specific product.

Using social media as a tool can turn out to be more beneficial and you will get a more clear picture of what questions you must focus on while designing the voice search for your eCommerce website.

Conclusion

As technology is evolving we as businessmen have to think about how we can use this same tech to our advantage and use it effectively to amp up our revenue. Voice search is a leap to the future of eCommerce and going down the line it will become a new normal for everyone in the world.