Everything existing in this universe has a meaning and when we deep dive to find it, we explore a wider spectrum.Similarly, with an objective to learn more about e-commerce, we landed on its integrated approaches, bringing up the idea of omnichannel and multichannel marketing.
Splitting the words we understood it better.
So, when we talk individually as Omni and channel, Omni is a Latin word that refers to “everywhere or everything” and the channel is “media”. Therefore, omnichannel marketing refers to the marketing process done in every channel holding the same background which means “the channels are integrated”.
On the other hand, comes the multichannel marketing process which is more concerned about the product and promotes a particular product on different channels with any link of one another.
Let’s make it more clear and interesting with infographics. Everything you are looking for about “omnichannel versus multichannel marketing” is now just a glimpse away.
Omnichannel Versus Multichannel : In depth Strategic Analysis
Still confused, here’s a story to take you to the journey of omnichannel and multichannel marketing with a shopping exorbitant girl “Sneha”.
Let’s go shopping!
An overview of the system of omnichannel and multichannel marketing and its standard operating procedures.
Standard operating procedure of Omnichannel and Multichannel
Since the terms are now comprehensible, let’s take a look at what are do’s and don’t of both these marketing practices.
Challenges you may encounter in Omnichannel and Multichannel
No matter what we do, we certainly have to face some challenges. But knowing about upcoming challenges can help you reduce the risk and plan for the future.
Do’s And Don’t of both the strategies
Both these channels are equitable in one or the other way. Now it’s your turn to choose.
Yes, you heard it right, today we are up with an idea to support your business and help you grow! We have compiled the best marketplaces in India, where you can register and sell your products online. Let me be more clear, we have appended India’s top 10 online selling sites in this article with a direct link to register.
By the end of this article, you may have registered to a few of them and have already started growing online.
Amazonstarted in 1994 by Jeff Bezos, the idea of business back then was to start a business offering convenience to its buyers by providing them easy delivery services.
So Jeff started the business with a bookstore that was supportive in both online and offline mediums. The reason to go for books was:
Easy to source
In 1998, the business expanded internationally and also introduced computer games and music as a part of their business.
In mid-2000, Amazon web services came into the picture, and Amazon became a tech company rather than an online retailer. Since then the company has been unstoppable in terms of growth and profit.
In India, Amazon was established in the year 2013 with a record of first 10,000 orders on its first day of operation. What to sell? You can sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc. What are the requirements to sell? To be a seller on Amazon you have to register and create an Amazon account for which you require a PAN Card, bank account, authorization of business to add private labels, GST details (GST Details are compulsory if you are listing taxable goods) and business address.
There is no subscription fee but you have to pay selling fees of 75 rupees per item sold, along with some other charges depending upon the item that has been sold.
Home of nearly 184 million visitors, therefore it is a high traffic channel.
There is a very high competition for each and every product.
You can sell your product globally and earn a profit.
You cannot easily sell branded products on Amazon until you have the sole rights of that brand. A brand can be sold by multiple sellers but only one seller gets the buy box, and in most of cases Amazon owns the buy box. Or Many brands are on outright inventory buying, therefore you will have to face high competition.
You can send your product in bulk and they will manage your inventory, pack, and ship. The process is known as fulfillment By amazon, mostly used to fulfill the criteria of prime orders.
No benefit comes for free, for every good deal, there is a high commission that is charged by Amazon depending upon the category of your product.
Once your brand is registered you get access to tools like A+ listing and amazon advertising, boosting your product sales, and helping you to build a brand.
Mapping issues are highly faced, until and unless you get your brand registered by the government and on Amazon, another seller can sell the same product at a lower price.
A huge platform to sell different categories of products if you have a product. Yes, Amazon is always the right choice to sell.
It does not sell anything above 8 kgs in the easy ship category and anything over 30 kgs in fulfillment. In such a case, you have to hire a 3PL for delivery.
Another astounding online retail platform to start your business is Flipkart. The story of Flipkart seems to be indistinguishable from amazon. As both of these companies started their businesses with book sales.
Flipkart is a Bangalore based startup launched in the year 2007 by Sachin Bansal and Benny Bansal.
In a few years, the company advanced in selling for many other domains too. In 2010, Flipkart introduced the mode of cash on delivery which helped in expanding the delivery network.
In 2012 the company launched its mobile application to make it convenient for its customers. And in the year 2014, Flipkart acquired Mantra and introduced various categories to shop online. Since then the company has been rapidly growing and accomplishing the heights of success. What to sell?
You can sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc. What are the requirements to sell? To sell on Flipkart you have to register on Flipkart for which you require a GST number, personal PAN Card for business type as “proprietorship”, personal along with business PAN card for business type as “company”, Bank account details and minimum 1 genuine product to sell. Flipkart offers you free registrations and further deductions depend solely on your product. It can vary from 5% to 25%.
Instigated as a daily deal platform in the year 2010 and expanded to become an online marketplace in the year 2011, Snapdeal has seen many ups and downs in its journey. The company has received several rounds of investment and the last investment was secured in the year 2017, leading to the acquisition of many other ventures. The first enterprise acquired was Grabbon.com in the year 2010.
And since then Snapdeal has acquired more than 10 business enterprises.
Taking in terms of business, the CEO of Snapdeal says “our 15% to 20% of sales arrive via mobile commerce.
Year by year the business got rebooted and Snapdeal achieved its milestone of 1000 sellers in the year 2014.
There are many other e-commerce platforms like Infibeam, Paytm, Craftsvilla, Pepperfry, etc. Some of them are product specific while others offer to sell products in categories.
However, a dropdown in this journey was seen in the fiscal year 2017, but things are believed to be on track again.
So in the current scenario, there are more than thousands of sellers serving over 3,000 cities in India.
What to sell?
You can sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc.
What are the requirements to sell? To sell in Snapdeal, you have to be an authorized seller in India, should have a genuine product, PAN Card, and bank account details.
The registration process is free and the commission fee depends on your product ranging from 0%- 26%.
An Indian fashion e-commerce company that was founded in the year 2007 by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena with an idea to sell personalized gifts items.
In the early days, their venture was only operated in B to B level and used to sell personalized products such as T-shirts, mousepads, mugs, and others.
After a couple of years, their business model inclined towards selling fashion and lifestyle products and offering products from 350 Indian and International brands. In the year 2014, Myntra was acquired by Flipkart, and Myntra continued to operate as a standalone under Flipkart ownership.
Therefore, working with the same pace of growth and acceptance in buyers.
What to sell?
You can sell fashion merchandise and fashion accessories in Myntra.
What are the requirements to sell? To sell Myntra allows only a business entity and not an individual. Therefore, the seller needs to do a legal registration of their business.
Once the legal registration is done you can register at Myntra as a seller with details of your GST registration certificate and GSTIN number, PAN card, and account information.
An e-commerce payment system and financial technology-based company founded in the year 2010 and an innovative concept of the mobile wallet has now evolved to a fully functional website offering a huge range of goods and services.
The application is available in more than 11 languages and after working for financial technology for years it introduced another application named Paytm mall in the year 2017.
It is a B2C platform with a sum of 1.4 lakh sellers registered and with 17 fulfillment centers across the nation.
What to sell?
Similar to Amazon and Flipkart, Paytm also allows you to sell products ranging from general merchandise that includes fashion, electronics & accessories, appliances, home & kitchen, mobile & tablets, etc.
What are the requirements to sell?
To register on Paytm all you need is a business name, contact details, genuine product, bank account details, and PAN Card.
The registration in Paytm is free of cost with 18% marketplace commission and 2.7% of payment gateway commission.
The company was founded in 2012 by Suchi Mukherjee, Manish Saksena, and Ankush Mehra as a women’s fashion marketplace. The idea back then was to provide a platform for small businesses to grow and expand in the realm of female fashion accessories.
A less known fact is Limeroad got into partnership with the MP Government and in order to promote handloom and handicraft products in India.
Within a few years, the business expanded and Limeroad is considered to be a tough competitor of marketplaces like Amazon and Flipkart.
What to sell?
Limeroad offers the opportunity to sell a complete range of clothing and other fashion accessories for men, women, and kinds in different categories.
It allows users to create a look at a virtual scrapbook and allows users to earn from the scrapbook they create.
What are the requirements to sell?
To start selling on Limeroad you need to register and make your account by providing your bank details, proof of address and identity, and product to sell.
You can also share or promote your products on social media via Limeroad application.
If you are into selling kids fashion apparel and accessories this is the best place for you. A platform that specifically focuses on kid’s fashion.
So it is an online store for baby product retailing launched in the year 2010 with the consolidation of over 350 stores it became Asia’s largest online marketplace for Kids products.
What to sell?
In the first cry, you can sell any fashion or other kids’ products.
What are the requirements to sell? The registration process is free by creating your account. You will need to provide your authentic details of identity, bank account information, GSTN, and PAN number.
An application that enables small businesses and physical stores to take their sales online via social channels. The venture was launched in the year 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal. Keeping the needs of Indian customers, the company grew and became the first Indian start-up to be invested by Facebook.
Now the application gives sellers a huge customer base to sell their products and grow.
What to sell?
You can specifically sell all fashion, lifestyle, or handicraft accessories.
What are the requirements to sell? There is a 1 step registration process, where you have to provide details about the type of company, Your PAN details, GSTN and Aadhaar card. The registration is free. However, there is a commission based on the sale of products.
A Gurgaon based online marketplace launched in the year 2011 by Sandeep Agarwal and Radhika Agarwal.
In 2016 they reached half a million sellers with thousands of buyers nationally.
The company claims to have more than 6 lakh merchants and approximately 2.8 crore products, serving more than 32,000 pin codes across the country.
What to sell?
The company is a marketplace for thousands of different category products but here are some categories they are considered premier for home & kitchen, fashion, mobiles & electronics, and sports. What are the requirements to sell? You need to be a registered seller and for the registration process, you need a business entity, address and ID proof, registered trademark, and bank details.
It is believed that the journey of warehouse management started in ancient times when farmers thought to keep a record of grain from the crop.
All they wanted was to use the record so that they could prevent famine.
With time and technology, the process turned out to be fast and tracking became easier.
However, the basic concept of warehouse management never changed. Therefore, it can be defined as “managing everyday operations of a warehouse”.
The process includes arranging warehouse and physical inventory management, maintaining appropriate equipment, conditioning of product, managing new product, space management, packaging, stock receiving, and tracking.
Hence, improving overall warehouse performance!
And “an application or software designed to optimize the method of storage by controlling and administrating the operations in a warehouse is known as a warehouse management system”.
This was a glimpse of all the content that we are going to discuss in today’s blog. Let’s first start with understanding the basics of warehouse management systems.
What does a warehouse management system do?
A warehouse management system controls and manages the process of stock storage with the aim of providing consistent availability of the product.
It is a software supporting day to day operations in a warehouse, giving you a centralized system to control the process of storage.
There are many other benefits of using a cloud-based warehouse management system for your business growth.
Benefits of a modern cloud-based warehouse management system
With technically growing nations and advanced customers who mostly prefer digital mediums for all their purchases, it is the right idea to adapt the smartest technology.
Choosing the right order pick up system involves the requirements of your product by customers.
Since the requirement of every product is different, it is not necessary that one plan will work for all.
So, here are some of its types!
Zone picking- In this method, the inventory is divided into zones and the order picker will only work for one specific zone.
The process of zone picking works best for businesses with high order volumes and multiple daily ships.
The process may take more days for shipping as products are passed around in the warehouse.
Batch picking- A picking process that mostly works well for any business, that follows the motive to fast order fulfillment.
In this process, instead of working for a particular zone.
The team works for the orders to pick them up in batch and move for the packaging process.
The process is considered best for businesses with high order volume and has a common SKU.
Discrete picking or single picking- In this process, the team works for one order at a time, the team will only move to the next order when the first order is entirely complete.
This is usually done by small businesses, businesses with a small team or business working for heavy goods.
Wave picking- It is similar to discrete or single picking process, the only difference is, in this process orders from all the zones are picked and orders are then sorted as per requirement.
So these are all the picking techniques, you can choose or follow any of them.
But don’t forget to move to the next, till you find the best!
4. Packing the product
Once the product is picked, packing is to be done for further shipment.
All you need to be definite about is, you are shipping the right product to the right customer and of course with the right packaging.
Packing is much more than just tossing your products in a carton.
You have to be sure about the box size in which the product is to be shipped, packaging material and have to make sure if the product is not damaged.
Don’t miss to check!
Before moving to the package, make sure to check the product once with the order slip.
Once you are sure about the product, move ahead with a light packaging so that the weight of packaging does not add more to the shipping of the product.
And also make sure that the packaging of the product supports its efficient transportation.
Shipping is the final and one of the most important steps of this process. Once the product is packed, it is now ready to be shipped to your customers.
Reports depict that 63% of customers buy more items if the delivery takes minimum time and has the option of free delivery.
Therefore, this process needs more tracking as you have to make sure that the right product goes to every customer without creating any hassle.
Successful shipping of products confirms that your process of warehouse management is right!
Make a right decision
There are different ways to adapt a warehouse management system and choosing the best one increases your chance of right management.
Let’s have a closer look.
Standalone warehouse: This management process involves managing the functions to the warehouse with some advanced functionality.
The functions that standalone warehouse manages are management of warehouse inventory, date tracking expiration, Recordkeeping, Inventory analysis and Directs putaway, order picking, and packing slip support.
It is interesting to note that it can be integrated with other systems and can be used.
Remember, if you have a small business this is an option to make a move!
The standalone warehouse system will take you ahead of traditional and manual systems without a high financial expenditure, unlike the supply chain and ERP.
2. Supply chain: The process helps in the coordination and integration of different supply chain processes.
To understand it better we can say that in this process all the manufacturers, material providers, transportation providers, distribution centers and retailers work together.
As communication and collaboration may become difficult when many companies work together, with the process of supply chain management, this is not a problem.
The process helps warehouses to integrate with suppliers, carriers and retailers.
If you are an e-commerce company or a company working with a large volume of orders from a different party. This process can be right for you.
3. Enterprise resource planning: ESP can be understood as an important system to manage everything in your business.
This system helps you in integrating your warehouse systems with many different tools and systems.
Like accounting and finance tools, human resources systems, point-of-sale systems or order managing systems, project management systems, and compliance systems.
Any business can go for ERP but is considered to be an expensive method as it could take a high budget to hire a consultant to hire with ERP procurement or sometimes a large IT team to manage it.
Using the right software for warehouse management!
The best way to manage a warehouse is by using good warehouse management software which will not only reduce the cost of your back office work but will also help you to automate and digitize all your work.
And yes, all the high growing retailers use one or the other automation tools. So if you want to be one, let’s find the right tool for you.
With warehouse management software you can make your work convenient and the workflow systematic, It can help you in many ways like;
Control and track- With a warehouse management system software, it will be much easier to control and track the transfer and storage of your product in the warehouse.
With the software, you can scan and keep a note of all your products and inventory.
So, no paperwork and the data of your warehouse will be on your fingertips!
And you can anytime analyze data of goods shipment, payment, etc.
2. Reduce risk- While working on your warehouse manually there are high chances of errors. The WMS software helps you work with minimal errors.
You can now trust technology!
3. Make your own plan – The warehouse management system software provides you a chance to create your own optimized process.
You can create a process that not only suits your business but also suits your product storage in the best way.
4. Branding – A quick and accurate delivery of products will help you in improving your relationship with customers.
This will help you to build up a good image of your brand.
5. Provides security – As we know, all the information traditionally was stored in hard copies with a high probability of loss in data but now you can easily deplete the paperwork and secure your information.
Also with the software, every employee will have a different identity to work with and make transitions, increasing accountability and decreasing the risk of theft.
6. Reduce operational expenses- With software, it is easier to manage all the processes in one go.
You can easily manage the process of warehouse management system i.e. receiving, putting away, picking, packaging and shipping from one common point.
It will also help you in understanding your product and its storage reducing the damage of certain perishable goods.
Even in the case of non-perishable goods, you will have an idea of the efficient use of space and labor for them.
7. Optimizing customer service- A good customer bond is all you need to grow your business, and right warehouse management software understands that.
It optimizes the delivery process right from the product order to shipping by accurately finding the item availability and exact delivery dates.
8. Better ERP, better you- The right software will help you to enhance the enterprise resource planning, making your outgoing shipment accurate and reducing chances of return.
So if you are looking for the right software with all the above features, eVanik is here for you.
Are “Inventory management and warehouse management systems” the same?
Whenever we talk about warehouse management, the term inventory management comes along.
But are they both the same?
The functions of inventory management and warehouse are somewhat similar, as both of them help in tracking parts and products, picking, packing, shipping and receiving the order.
But critical analysis helps in understanding the major difference in both of them.
We can say that inventory management is an initial step in the warehouse management system.
For example- If you want to know about the location of any product, the warehouse management system will help you to know the exact location.
However, the inventory management system will reflect that the product is somewhere in the warehouse.
Another way to understand the difference is that the warehouse system consists of multiple compartments and rows for a particular product providing the entire detail of it.
On the other hand inventory management can only provide information on how much is present here.
A final look over!
The warehouse management system supports managing the processes of the warehouse, starting from receiving the product to delivery.
A right system ensures less damage and high profit for your business, all you need to do is follow a smart management process in every step.
The system gives you convenience and provides your customer’s satisfaction. Moreover, you can always keep track of the work done and improvise accordingly.
Since change is what makes you better, a good WMS software will help you to understand and create a strategy to be better, actually to be the best.
In this world of electronic commerce, a huge percentage of online sales occur every year. The process of online retail starts from raising in demand for products from the buyer, the retailer initiates the process of delivering the product. Once the product gets delivered, everyone gets their share of profit.
But what if the customer says “I need to return this product”?
That’s where the process of online returns management comes in picture, Yes! There is an entire process of returns management. And learning about it is all it takes to step up and move ahead of the crowd.
The process of return management involves four major activities:
Return avoidance is all about controlling the return rate to the maximum extent by looking keenly into the product before delivery.
Gatekeeping involves screening of return goods to sort and analyse the product in a systematic manner.
Reverse logistics involves all the steps that occur in the process of product return.
Value maximization is the process of doing return management in such a way that it contributes to gaining high competitive advancement.
ERIM report series depicts that in many businesses return can be over 20% and can be very costly to the company. But with the right knowledge of return management, you can use it as a competitive advantage.
So before we talk about ways to use it, let’s first understand the reasons that cause high returns.
Reasons contributing to high return
5 D’s– To make the learning a little handy we have combined the major reasons together, now you only have to remember the five D’s and all the reasons can be seen at once. 5 D stands for:
Don’t need anymore
It is seen that there are high chances of delivering a different product be it in size, color or altogether another product.
Studies on E-commerce says that 20% out of all the returns are due to damage in product 23% of returns are due to difference in size and color, 23% received wrong product and remaining percentage counts in others category.
So now it is pretty clear that there are many reasons contributing to the return of the product and there is a huge percentage of sales that get returned every year, and therefore it is quite important to contemplate the management of product return.
How to manage product return?
The online returns management is considered to be a hectic task but it is true that the way you deal with all the process of returning the product affects your brand, if done in a positive way, it can also end up by providing your brand an additional competitive advantage.
But the interesting part is, by following a few steps you can manage your product return in an optimum way.
So here we go!
Research and analyze: The first part of management involves understanding the reason of return, because management is always about involving a process in such a way that we receive the maximum output.
So if you are an online retailer, make a habit of analyzing the product that has maximum return, with time invested in understanding and analyzing the reason of return, you can save your time and money in shipping and return of that product.
product with the order before shipping, a look in the product can save your efforts. This will help you to diminish the controllable returns like different sizes, colors, or if the product is damaged.
Recheck: Another remark is to recheck the Handle uncontrolled returns: It is true, that we can only control things that are in our hands.
So what about, uncontrollable returns?
Since the product has already reached your buyer and buyer wants to return it, so there is no way you can do anything but work on the return process.
And this is where return management comes to the picture.
This is the time to play smart, the time to create an image, and time for you to use it as a competitive advantage and save the financial impact on your business.
What financial impact does Product returns have on business?
There was a time when free delivery and return was a nice and additional offer to have for customers, but nowadays it is something that is expected by all the buyers.
A study reflected that out of all online retailers 57% of retailers said return management has a high impact in dealing with their day to day business.
33% revealed that they offer free return services but charge to delivery, and so try to offset the cost, however, 20% of online retailers prefer increasing the price of their product to cover these expenses.
The additional expenses that occur due to an order return are the cost of processing the return that includes the cost of resources, staff, shipment etc.
Along with that, there is always a risk that a returned product will not be resold easily leading to high impact in finance.
Return management for competitive advancement
As we have already discussed, a return management done in the right way can promise a competitive advancement for your brand.
So what are you waiting for!
Learn about the ways and make it a competitive advancement now, allow your business to grow with these simple hacks.
Easy return policies: Never ever miss that “Customers satisfaction is most important”. And one way to win the heart of your customers is to provide them easy and convenient return policies.
For this, the best way is to add a direct link for return and refund in your website and application, also add the option for returning the product.
In this way, the customers can easily reach you without facing any hassles in the process.
To make it more feasible for you and customers, highlight the policies of return in your website and application like days valid for return.
Also make the acceptance policies clear along with the name of products for which you do not accept return, and don’t forget to add the criteria to credit refund.
Provide service: Always try providing the best services to your customers, especially the service related to pick up of product and refund must be “on-time”.
Acknowledge return: So now, since you got the product back. Is the return process complete now?
The answer is “NO”. Once you receive the product acknowledge the return reason and try working on it. You can even try interacting with your customers to understand their needs and provide them the best.
This will surely enhance your reputation in the market.
Attract customers by providing weekends return: Do not restrict your customers only to weekdays.
Let’s give them a little more!
You can provide them with a weekend return too, this will make the return process convenient for them.
Follow product return process: To channelize the management in the right path you can simply make a thumb rule to follow a product return process and stick to its management.
The process starts as soon as you receive the product back from the customer, now you have to sort the product into categories and analyze the reason for return.
Once done all you need to do is to make a decision to rather put the product back into store or back to stock.
The entire process demands high management and tracking of products that you need to look upon.
And by following these simple tips you can use return of product in creating competitive advancement, and there are many big companies following different return methods for the return management.
What successful companies do ?
Every company today has their own strategy to deal with online returns , here are some of them and their way to do so.
Myntra: A fashion shopping e-Commerce platform, stands number as they are found to receive the least number of returns every year, Myntra believes in checking the product before they ship.
Their policies say that any customer can return an order within the time period of 30 days, with free delivery and return policy, however the product must not have the tag removed or used by the user.
Amazon: One of the largest E-commerce platforms provides opportunities to customers to file a return within 30 days of purchase and take 2 days business days to refund the amount of buyers.
Exclusivelane: A home decor and craft-based E-commerce site has something different with their return policy, they offer to send the address and details of the retail seller along with the product and along with the product put a slip stating “in case of any issue or query contact”.
In this way the buyer directly contacts the retail seller and proceeds the return process accordingly.
Phuljhadi: A jewelry based E-commerce platform, it only offers a return if the product is damaged and is informed to the company within 24 hours of delivery. And the company will process the return in 48 business hours.
Something for you
This is for all the retailers out there planning to build their return policies different from others, always give preference to your customers convenience. Because this could only bring a customers’ purchase back to you all over again.
Also the return management requires high tracking of product and this could be a real problem, being an online retailer. For the process, you can use some ESP software that can keep the management process simple for you.
You could come up with some interesting policies that are product friendly, i.e. making policies as per your products and use it as a strategy to be different.
As customers appreciate and count your efforts in making their shopping experience wonderful, so invest your time in making easily understandable policies for your customers, never confuse your customers as they will always like it simple!
Remember, the most important work to do after return is management.
Yes, I agree, that is the most confusing and creates hassles in day to day business.
But for you we made it simple, now eVanik is here to manage all your returns systematically and provide you a clear vision of return.
With eVanik you can easily track your return at once, we also provide you a platform you claim to return and manage them. All your problems related to returns and be solved at one go.
We will help you to keep a detailed outline of returns so that you can work on your product accordingly. Try understanding the reason for returning and don’t miss to work on it.
Let’s work together to achieve this milestone!
Return management is the need of the hour today and if you are an online retailer the task is even hard for you, but a few steps towards the right direction can change the entire story.
You will not only get your customers attracted but can also boost your business by gaining a competitive edge.
However, the process needs high attention and tracking but it will eventually help you to understand the mindset of your buyers and you can act accordingly.
So here is a take away for you, if you are a online retailer:
“Understand and invest your time in creating the right return policy, and once done that we can promise to manage them for you” – eVanik