Product Listing on Amazon India

What is Product Listing?

To start selling your product on Amazon.in you first need to list it on Amazon.in. You can provide your product information such as the product category, brand name, product features and specifications, product images, and price. All these details are available to your customer to help them purchase your product. See the image below:

Amazon-Product-Listing-eVanik

There are 2 ways of listing a product on Amazon.in:

  1. In case the product is already available on Amazon, you can add your offer by matching or scanning the product barcode or ISBN using the Amazon Seller Central App.
  2. In case the product is not available on Amazon, you can create a new listing by uploading product images and adding the required details.

Adding a new offer on existing listings

In case the product is already listed on Amazon, there are just 2 simple steps that you need to follow to add your offer:

  • Add the price at which you want to sell the same product
  • Add the number of units/quantities that you want to sell

The combination of product and listing information is referred to as “item information" or “inventory information."

Creating a new product listing page

If the product that you want to sell on Amazon is not available for sale, then you need to create a new listing.

The following are the details required for new product listing on Amazon:

Amazon Product Listing Guidelines

  • Product Title

    Talk about what the product is. A maximum of 200 characters is allowed in the product title. Remember to include the Brand/Manufacturer name right at the beginning of the Product Title. If you’re selling a product that’s never been sold before on Amazon, then you need something called product ID. It’s a unique identifier for commercial products. UPC barcodes, EAN are all variations of Global Trade Item Numbers or GTINs.

  • Images

    Amazon has provided the image guidelines. To improve your listing quality, the image resolution should be in the range of 500×500 pixels to 1000×1000 pixels. The ideal size is 700×700 pixels. Ensure that the images are of high quality. Try to capture the product images from different angles. Lifestyle images should be portrayed in different use case scenarios. Highlight the product USPs in the images, focus more. Try to use infographics to differentiate the uniqueness of your product from others.

  • Variations

    Variations are the options available in the product that may include color, size, etc.

  • Bullet Points

    Bullet points are essentially short descriptive sentences that highlight the features and benefits of the product to the buyer. Ideally, there should be 5 bullet points for the product.

  • Feature offer (“Buy Box")

    This is the detail that triggers the “add to cart" or “buy now" from the buyer. This essentially means the price at which you would like to sell and any other offer that you would like to promote.

  • Other Offers

    The same product is sold by other sellers who have offered different prices or shipping options.

  • Description

    This is the section where you need to provide a detailed overview of the product. The description section should contain all important keywords (what buyers are searching) so that the product gets searched and discovered easily. Keywords are one of the most important factors that increases your chances of being visible to potential buyers. Research the right keywords for your product listing based on CPC (Cost per Click), search volume, relevancy, and other parameters.

The first one is search terms which are usually referred to as backend keywords. If you have any synonyms or any other keywords that you’d like to put into your listing, you can add those search terms there.

You will also need to take category approval and will need to provide some additional documents or information for some categories. These categories are called gated categories, as per the list below:

  • Automotive and Safety Accessories
  • Baby Products
  • Food & Grocery products
  • Health, Hygiene & Medicine
  • Kitchen Products
  • Pet Products
  • Protected Brands
  • Toys

In case you need help with listing, The Amazon Service Provider Network (SPN) also helps in getting support from professional third-party service providers such as eVanik Networks who have a lot of experience to help you with the same.

Best Practices to get higher search and more sales on Amazon

While adding new products on Amazon is a simple task, it’s more important to continually improve on the Product Listing Quality. Here is the list of ongoing best practices that you must adopt to get the best out of Amazon.

  • Use Original Images: Copied images from the internet is a bad idea. You must hire a professional photographer to get your product shot.
  • Content Optimization: Listing of a product on Amazon should never be considered complete. You must keep improving the content and optimize it to improve the search and visibility.
  • Measure Performance: Keep measuring the performance by altering the elements of the listing periodically. BSR (Best Seller Ranking) is one simple metric to help you understand the listing performance.
  • Offers: Amazon provides a host of promotional event options such as coupons, lightning deals, etc. Make maximum utilization of such events to help rank your products better on Amazon.
  • Related Products: Amazon provides the option of adding related (existing) products to your product listing page on Seller Central. Linking your products to other products is a good tool to provide overall visibility of all your products.
  • Category Selection: If you feel like your category might qualify for two different categories, then the wisest thing to do would be to look at where the existing sellers are listed and look at their corresponding daily sales and revenue whatever category is making the most amount of sales.

Amazon product listing Restrictions

The following should be avoided when listing products on Amazon.

  • Don’t use terms like best, free, buy one get one or subjective terms like cute, cool, etc.,
  • Stay away from trademark words & Amazon words like special amazon deals.
  • Don’t do keyword stuffing because neither amazon, nor the buyers like it
  • The incomplete listing will be suppressed, fill out all the information required.
  • Don’t use time-sensitive information, like the best product of the year.
  • Don’t put shipping details on the description, like free shipping or the shipping duration.

Importance of Packaging in Ecommerce

 

There has been a shift in the packaging of goods in recent times with ecommerce businesses around the world taking care to improve their packaging and labelling to not only ensure the safe delivery of a product but also for the promotion of one’s brand. When a customer receives an order in a good state, there are greater chances of a customer placing more orders in the future, thereby leading to increased growth in one’s business. 

Following are the Importance of Packaging and the ways it can enhance e-commerce businesses:

  1. Helps in Reducing Company Costs                                                                                                                                       Good packaging helps to reduce a company’s costs significantly as it ensures that a product does not get damaged during shipping, thereby reducing the chances of customers sending the product back and having to incur extra costs for reshipping the returned product. By investing in packaging, one can avoid such extra costs.                                                                           
  2. Helps to Build a Good Relationship with Customers                                                                                                                  If a product is well-packaged, it has a lasting impression on a customer and can increase customer loyalty as well as customer retention. It also creates a good impression on of your brand on customers and helps in customer retention.                           
  3. Creates Brand Identity and promotes Brand Value                                                                                                            Proper packaging further helps to create a strong brand identity. High-quality printing, use of good packaging material, distinctive design helps in engaging users thereby differentiating one’s brand from others. Good ecommerce packaging has a great impact on the success of one’s business. It minimizes the volume of returns and foster customer loyalty, and establishes in building brand value. Packaging is as important as branding. Packaging is an extension of one’s brand and plays a major role in conveying the nature of one’s business as well as what the products are about, and the feeling it generates.  Packaging should match the brand value, proposition as well as position in the market.                                                        
  4. Increase in Interest / Retention                                                                                                                                                   Good packaging enhances customer lifetime value. In addition, proper packaging benefits one’s business through word of mouth and leads to customer retention.                                                                                                                                                    
  5. Order Values                                                                                                                                                                             The size of the box to ship packaged goods can also make a big difference to the shipping costs of a retailer, in particular with the introduction of volumetric and pricing that are in proportion to shipping charges. It is therefore important that a retailer has appropriately sized boxes for their order, combined with a sensible unit price for one’s packaging.                                       
  6. Slow Shipping                                                                                                                                                           Slow shipping time often discourages customers. While a reliable courier makes a big difference, what people forget is that picking as well as packing of an order also takes time. If an order is picked and packed quickly and efficiently then it gives one a fighting chance of offering next or even same day delivery options.                 Slow delivery times often puts off ecommerce customers and hence it is important to ensure that one’s packaging does not affect this.                                                                                                                                                                                          
  7. Customer Loyalty                                                                                                                                         Custom packaging drives loyalty among people. Over half of people who have received custom packaging are likely to purchase products from the same company for future orders. That itself is a huge impetus to considering good custom ecommerce packaging. Custom packaging is cheaper to send, protects the contents better by eliminating movement during transit, and is better for the environment as it would include using less material in addition to eliminating secondary packaging and its requisite costs such as foam pellets, polystyrene etc.

It would also give retailers a chance to drive loyalty, increase visibility of your brand and delight your customers by providing them with a great shopping experience. Custom, and even personalized ecommerce packaging helps in driving loyalty among customers and helps in retaining them.

The importance of packaging in ecommerce

The importance of packaging in ecommerce cannot be overlooked. It is extremely important, especially as a marketing tactic as one’s ecommerce packaging has the potential to build brand value and brand image, increase sales, improve customer loyalty as well as help to position one’s business where retailers hope to be in the market. A combination of all these factors will have a significant impact on the success of the business of an ecommerce seller and his or her profitability.

Importance of Inventory Management

INVENTORY MANAGEMENT

Inventory Management is crucial to prevent an “out-of-stock” situation that can lead to lost sales for ecommerce sellers and disappointment for customers. Inventory management controls the entire flow of goods from manufacturers to warehouses and from there to point of sale. It entails management of orders, returns, logistics, returns etc.

It is necessary to streamline the inventory management system as a mismanaged inventory can lead to retailers witnessing huge losses.

Why do you need Inventory Management?

It is imperative for ecommerce retailers to be aware of its inventory in order to achieve efficient as well as fast operations, at an affordable cost.

An efficient management of inventory results in reducing costs that further helps to keep accounts and finances of retailers in check.

It also helps in offering better customer service through fast delivery of goods and low shipping charges, thereby meeting customers’ expectations.

Benefits of Inventory Management: There are a plethora of benefits in having inventory management.

  1. Keeps track of one’s inventory and provides a centralized view of stock.
  2. Controls the costs of ecommerce sellers by creating stock reports in order to analyse the inventory.
  3. Enhances delivery by proper management of stock-outs and meeting the expectations of customers.
  4. Assists in planning and forecasting by properly analyzing the data trends.
  5. Reduces the time taken for managing the inventory by keeping one’s records in place.

 eVanik OneWorld Suite:  eVanik OneWorld Suite from the trusted eVanik Networks, which is the most awarded ecommerce solution provider in India, helps in effective inventory management. Over 12 thousand ecommerce sellers rely on eVanik OneWorld Suite to automate their back-office marketplace operations and skyrocket their online business on the best online seller sites in India.

eVanik OWS’s inventory management software is a centralized and synchronized inventory management software for multi-store, multi-channel businesses selling online and offline. This inventory management software manages common inventory for several channels and automatically reprice it to stay on “Buy Button” always thereby helping ecommerce retailers to keep growing their sales. It also helps to manage the order lifecycle. From procurement to warehousing, from order processing to shipping to returns, eVanik OneWorld Suite helps in the entire order lifecycle management. The software also provides Live/Out of Stock and Price Tracker. For brands selling through partners, dealers etc, one can get real time visibility on Live/ Out of Stock products and price change alerts with email notifications.  eVanik OneWorld Suite from the trusted eVanik Networks also provides ecommerce reconciliation, with  99.6% accurate reconciliation of payments, returns, commissions and inventory in real time, with no cumbersome excel uploads or downloads.

Benefits of eVanik OneWorld Suite:  Inventory management and Business profitability are interrelated and the biggest reason for the success or failure of a business is the way the inventory was managed. In the e-commerce marketplace scenario, inventory management becomes all the more important and hence it is imperative to have a seamless and centralized ecommerce inventory management software like the eVanik OneWorld Suite.
1.   eVanik’s inventory management software tool helps an ecommerce seller a great deal by automating the online sales and inventory management system.

2.   eVanik OWS is connected with all major e-commerce marketplace channels for inventory management. All one needs to do is set up the virtual common inventory once and the system will manage it across all marketplace channels for all products.

3.   eVanik OWS Inventory Management Software is a boon for ecommerce sellers as it helps to manage their inventory across Amazon, Flipkart, Snapdeal, ClubFactory among others.

4.   eVanik’s inventory management software helps sellers to save valuable time so they can focus on growing their retail business while eVanik OWS Inventory Management Software improves visibility into their supply chain.

5.   It manages their online inventory by easily tracking and syncing product quantities across all online sales platforms in real-time. Every time a retailer receives an order from an online channel, eVanik OWS’s inventory management software apart from fetching that order, also automatically refreshes stock data to all online channels where the product is listed.

6.  Does not require any software to install

eVanik OWS Inventory is a fully web-based solution that is hosted in the cloud. As a result, retailers never need to install software, upgrade updates, or archive their data.

7.  Integration of multiple selling platforms

eVanik OWS Inventory has over twenty integrations with many selling platforms including Flipkart and Amazon, and will mitigate the headaches due to overselling. eVanik OWS automatically updates the selling channels in real-time with updated stock levels.

8.  Support High Transaction Volumes

eVanik OWS Inventory supports higher volumes of transactions so sellers do not face any problem.

9.   Free training and support                 

 eVanik OWS provides a free training session from the start, and on procuring the software, ecommerce retailers are assigned a dedicated customer relationship manager to handle all their queries.

 
Key Features of eVanik OWS’s inventory management software: Following are the chief features of the eVanik OneWorld Suite from the trusted eVanik Networks, which is the most awarded ecommerce solution provider in India.

   1.  Composite SKU’s (bundles/kits)                                                                           One can now combine SKUs to create composite SKUs that will depict the inventory of the underlying SKUs. Managing inventory with bundles will help to enhance your catalog by creating new offerings from your existing products with attractive pricing for higher-order values.

  1. Advanced Order Routing

The software further offers Advanced Order Routing based on geolocation, warehouse priority, and stock availability. You can now combine SKUs to create composite SKUs that will depict the inventory of the underlying SKUs.

  1. Custom Alerts

Ecommerce sellers can now set custom alerts for low inventory levels and create purchase orders.

  1. Product SKU Mapping

With our unique inventory mapping system, sellers can track their products with different identifiers.

  1. Multichannel Tracking

One can track product quantities and sales across boundless integrations. For retailers that have inventory in multiple warehouses, eVanik can allocate inventories and designate orders based on predefined rules, such as region, shipping method, or other special designation of inventory.

  1. Sell better, faster with eVanik OWS

With the best inventory software, you can turn inventory faster, maintain higher margins, and reduce manual inventory-related tasks, helping you focus on what you do best: sell.

  1. Centralize your inventory

Visibility across multiple sales channels, stock locations, and stages of the product life cycle within one simple inventory app.

  1. Sell flexibly

Take advantage of merchandising techniques like bundling and pre-orders.

  1. Low Stock alerts

Avoid overselling and stockouts with low-stock alerts, and automatic stock adjustments as sales orders are processed and purchase orders are received. Low inventory alerts make it simple and convenient to place a reorder from the appropriate supplier directly from eVanik´s.

  1. Automate purchase orders                                                                                        eVanik´s powerful capabilities automate and simplify your inventory management. eVanik automatically adjusts inventory through purchasing or vendor feeds. Product availability amounts are automatically updated across all marketplaces.
  1. Transfer and track inventory

eVanik´s end-to-end platform will automatically reserve availability when an order is first created and decrease it from physical inventory upon shipping.

  1. Cloud-based inventory management software

Modern Inventory software without the excruciating updates; available regardless of where a client or group is based.

  1. Integration with accounting software

Build and study Sales and Inventory Reports

eVanik OWS Inventory Management software thus is an efficient and affordable software that gives retailers a robust product that has a plethora of advantages that helps ecommerce retailers catapult their business and take it to greater heights.