Times have changed and the internet has significantly changed the way people shop and trust brands. In earlier times we had brand stores to shop with those fancy stores. There was hardly anyone crossing could resist from entering through this prevails but now the shopping is more of a digital one. With millions of options on the click of a button in comfort of your home, who wouldn’t go for online shopping?
When we talk about small trades I think they are benefitting the most out of this. They have more opportunities to be visible to global customers, 24*7 and they can save on the cost of the showrooms which they otherwise would have to invest on! And trust me it isn’t easy to match up to the location, interior and the large space these big brands spoil their customers with. This is a great opportunity for small traders to manage their business from anywhere in the world.
LET’S LOOK AT FEW OF THE MANY BENEFITS SMALL TRADERS ENJOY!
Online selling doesn’t require much initial cost, but yes as you start selling, there would be a certain amount that you will have to pay. Take examples like a fee for payment gateway, merchant account, fixed transactions and % transaction fee. Which is still much lower than required to open a fancy store.
EASE OF OPERATION (GEOGRAPHICAL)
Doesn’t really matter where you are selling from, as long as you are providing a quality product and making it reach on time, your buyers are ready anywhere in the world. You don’t really have to be located in Switzerland to sell the Swiss people some spices, they can access your website and you are good to go!
MAKE CHANGES IN A JIFFY!
From changing your product catalog to changing the price of the product everything can be done from the backend in no time. Which would be quite time-consuming in a physical store sometime?
CUSTOMER DATA ANALYSIS
Last but not the least, customer data can be analyzed and studies, which will give an insight into the customer’s behavior. What a particular segment of customer likes to purchase and which products are the fastest to sell out. These reports help you to keep your inventory updated and bring out some interesting offers for different segments of customers.
Lastly, how you manage your online business on the type of products or services you offer. One can use the internet to run an online shop, manage suppliers; communicate with your customers, study competitors, etc, There is no end to the world of online selling and to some this is just a beginning, a beginning that can reap great benefits to even the smallest of businesses.